Comparison

Mailchimp Email Marketing vs Google Analytics

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Mailchimp Email Marketing

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

Highlights
  • Contact management and import
  • Email campaign creation and sending
  • Marketing automation (e.g., abandoned cart)
  • Campaign performance analytics
  • Customer engagement tools
  • Actionable marketing recommendations
Read full description

Get more opens, clicks, and sales with the #1 email marketing and automation platform* Intuit Mailchimp's mobile app can help you market smarter and grow your business faster from day one. With Mailchimp, you'll never miss an opportunity to make a sale, bring customers back, find new subscribers, or share your brand's mission. Marketing CRM and Inbox - Engage with your customers, grow your audience, and build relationships. Add contacts from your device, scan business cards, or import them from files on your phone, Google Drive, or Dropbox. Track audience growth and view insights about individual contacts. Call, text, and email directly from the app to keep track of communication. Record notes and add tags after every interaction to remember the important details. Reports & Analytics - Track results for all of your campaigns and get quick actionable recommendations on how to improve. View analytics for email campaigns, landing pages, social posts, SMS, automations, and surveys. Gain a deeper understanding of your customers so you can target and personalize your campaigns, using analytics such as: opens, clicks, devices, and more. Emails & Automations - Create, edit and send email marketing campaigns, newsletters, and automations. With one-click Resend to Non-Openers, new subscribers, or non-purchasers shortcuts, you'll be able to re-engage customers and grow sales in no time. Abandoned Cart Automations - Remind customers of products they’ve left behind and recapture lost sales. Timely Notifications and Insights - Anomaly detection notifications with insights and next steps to improve marketing performance. Non-opener insight notifications with auto-campaign replication to increase engagement. New subscriber notifications and sales summaries to celebrate audience and revenue growth. New inbox messages so you don’t miss any important communication from your contacts. About Intuit Mailchimp: Intuit Mailchimp is an email and marketing automation platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI. If you enjoy using Mailchimp or have a great idea you’d like to share with us, please leave a review. *Disclosures #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. Terms, conditions, pricing, special features, and service and support options subject to change without notice.

About

Google Analytics

Monitor your website and app performance directly from your phone. Gain customer insights, understand user navigation, and make informed marketing decisions with AI-powered analysis. Optimize campaigns and collaborate with your team on the go.

Highlights
  • Monitor website and app performance
  • Customer insights and navigation analysis
  • AI-powered insights and marketing decisions
  • Real-time data monitoring
  • Customizable reports
  • Shareable insights
Read full description

Google Analytics: Your Business Pulse, In Your Pocket Never lose sight of your website and app performance with Google Analytics. Monitor key customer interactions directly from your phone, even when you're away from your desk. • Customer Insights, Beyond the Desktop Understand how people navigate your digital channels, wherever you are, whenever you need. • Smarter Insights for Busy Days Google's AI uncovers valuable patterns, helping you make informed marketing decisions on the go. • Act on Insights, Anywhere Optimize your campaigns with seamless integrations across Google's powerful advertising tools. • Teamwork, Unbound Analyze trends and share your discoveries with colleagues, effortlessly from your mobile device. With this app, you can: 1) Check key metrics in built-in reports 2) Monitor real-time data 3) Compare date ranges and apply filters 4) Build your own reports with any combination of metrics and dimensions 5) Save any reports to your dashboard so you can easily come back to them 6) Discover interesting AI generated insights about your website or app data

Screenshots

Mailchimp Email Marketing4 screens
Google Analytics4 screens

Verdict

The call

The clearest difference is monetization model: Google Analytics at free against Mailchimp Email Marketing's freemium. Google Analytics also leads on iOS requirement (15.0 vs 17.0). Mailchimp Email Marketing's advantage is update cadence (fortnightly vs every 2 months) and rating (4.9 vs 4.6). On price, review sentiment, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Mailchimp Email Marketing holds the better App Store score, 4.9 against 4.6. That said, the two scores are not equally well evidenced: Mailchimp Email Marketing has 52K ratings behind it against 5.2K, so its average is the more settled of the two. Written reviews point the same way: 60% of Mailchimp Email Marketing's written reviews are positive against 59% of Google Analytics's.

UpkeepUpdate frequency

Mailchimp Email Marketing ships an update fortnightly, Google Analytics every 2 months. Both last shipped on September 24, 2026.

Scorecard5 real differences · 5 level
Mailchimp Email Marketing versus Google Analytics: the parameters behind the verdict, then further details
ParameterMailchimp Email MarketingGoogle Analytics
PriceFreeFree
Rating4.9 (52K ratings) — better4.6 (5.2K ratings)
Positive reviews60.0% of reviews — better58.5% of reviews
Number of ratings52K — better5.2K
Update frequencyFortnightly — betterEvery 2 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreemiumFree — better
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.015.0 — better
Further details — not scored
Size295 MB63 MB
Age rating17+4+
DeveloperIntuit Inc.Google

Customer experience

Mailchimp Email Marketing

All ratings51,600 ratings
Positive97.7%
Neutral1.5%
Negative0.8%
Written reviews859 reviews
Positive60.0%
Neutral8.5%
Negative31.5%

Google Analytics

All ratings5,249 ratings
Positive92.2%
Neutral2.4%
Negative5.4%
Written reviews400 reviews
Positive58.5%
Neutral8.0%
Negative33.5%

User reviews

Mailchimp Email Marketing

From 52K App Store ratings

What we love

  • 💻 Convenient mobile app
  • 📊 Helpful analytics and reporting
  • 🎨 Easy-to-use design tools
  • 🤝 Good for small businesses
  • 🚀 Powerful marketing automation

Room to improve

  • 🐛 Buggy and unreliable mobile app
  • 🔍 Limited functionality on mobile
  • 💸 Expensive pricing tiers
  • 🤖 Poor customer support
  • 🔒 Account deactivation issues

Google Analytics

From 5.2K App Store ratings

What we love

  • 🚀 Real-time data
  • 📊 Helpful insights
  • 🔍 Detailed analytics
  • 🤳 On-the-go access
  • 👍 Easy to use

Room to improve

  • 🐛 Crashes and freezes
  • 🔌 Unreliable connectivity
  • 🕰️ Outdated UI
  • 🤔 Limited functionality
  • 💰 Useless for free users

Bugs and requests

Mailchimp Email Marketing

Reported bugs

5 issues
  • Login issues on mobile app
  • Inability to edit or resize images in-app
  • Campaigns failing to send or save properly
  • Sync issues between mobile and web versions
  • Frequent crashes and performance problems

Requested features

5 requests
  • Improved mobile email editing capabilities
  • Ability to search and filter contacts by tags
  • More customization options for email templates
  • Better integration with other business tools
  • Simplified pricing structure for small users

Google Analytics

Reported bugs

5 issues
  • No data showing up
  • Incorrect currency display
  • Real-time data not updating
  • Profiles/accounts disappearing
  • Unresponsive navigation

Requested features

5 requests
  • Customizable dashboards
  • Improved reporting options
  • Widgets for home screen
  • Support for GA4 properties
  • Bring back old features

In-app purchases

None

Mailchimp Email Marketing

No in-app purchases

None

Google Analytics

No in-app purchases

Questions

Is Mailchimp Email Marketing free?
Mailchimp Email Marketing is free to download, with no in-app purchases.
Is Google Analytics free?
Google Analytics is free to download, with no in-app purchases.
Which has better reviews, Mailchimp Email Marketing or Google Analytics?
Mailchimp Email Marketing is rated higher. Mailchimp Email Marketing averages 4.9 out of 5 from 52K ratings, while Google Analytics averages 4.6 from 5.2K ratings.
Do Mailchimp Email Marketing or Google Analytics have ads?
Neither Mailchimp Email Marketing nor Google Analytics shows ads.
Which is updated more often, Mailchimp Email Marketing or Google Analytics?
Mailchimp Email Marketing ships an update fortnightly, and Google Analytics every 2 months. Most recently, Mailchimp Email Marketing was updated on September 24, 2026 and Google Analytics on September 24, 2026.

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