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Mailchimp Email Marketing

Mailchimp Email Marketing

Email, Analytics, Contacts

52K ratings
861 reviews
💼 Business
📊 Productivity
Free

Details

  • Released
  • Updated
  • April 13, 2010
  • October 12, 2026

Developer

Intuit Inc.
✨Promote your app ✨
Mailchimp Email Marketing screenshot #1 for iPhone
Mailchimp Email Marketing screenshot #2 for iPhone
Mailchimp Email Marketing screenshot #3 for iPhone
Mailchimp Email Marketing screenshot #4 for iPhone
Mailchimp Email Marketing screenshot #5 for iPhone
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About

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

✓Contact management and import
✓Email campaign creation and sending
✓Marketing automation (e.g., abandoned cart)
✓Campaign performance analytics
✓Customer engagement tools
✓Actionable marketing recommendations
Show original description

What users say

Summarized from real user reviews of Mailchimp Email Marketing. Based on 52K reviews and a 4.9/5 average, it highlights the 5 positives and 5 negatives reviewers mention most about this Business app.

Positive things

  • 💻Convenient mobile app
  • 📊Helpful analytics and reporting
  • 🎨Easy-to-use design tools
  • 🤝Good for small businesses
  • 🚀Powerful marketing automation

Negative things

  • 🐛Buggy and unreliable mobile app
  • 🔍Limited functionality on mobile
  • 💸Expensive pricing tiers
  • 🤖Poor customer support
  • 🔒Account deactivation issues
See all reviews
+1

What's New in Mailchimp Email Marketing

2026.20

October 12, 2026

Tinker, tailor, polish, scrub - we’ve tightened some loose ends and smoothed out a few rough patches to keep the app in shape.

User reviews

Most RecentHighest RatedLowest Rated

Buggy. Security lock outs all the time. Poor comms. No Value for money at all.

Just very poor now. Used to ok.. they are very happy to take your money… but no customer service, terrible communication (for a communication based company it’s shameful). Just terrible circular and unhelpful bots.
Sort it out or just get a new exec team because you are destroying what was once industry standard.
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Capt_GavCapt_Gav

Oauth? Can’t get in to try the app yet?

Would love to try and use the mobile app but my desktop account was setup via Google login… which the mobile app doesn’t have.
Beth8nyBeth8ny

Love Mailchimp!!

I’ve been using this email marketing platform for over eight years and love it. They are continuously making small upgrades and improvements but they guide you through the process so it never feels overwhelming or difficult. I also love all of the analytics they provide which helps us understand who we need to reach in our campaigns. Highly recommend this marketing platform!
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cireyerfcireyerf

No google login feature in the app

I regularly check client campaign stats from my phone but naturally, my email is one you’re “not allowed to set up mailchimp with” so I signed up with Google, there’s no log in feature for Google users on the app which feels like a massive oversight so tbh I wouldn’t know whether the app is any good or not because I can’t even get in 🤣🤦‍♀️
Show more
FriendorfoleyFriendorfoley

Doesn’t scroll. Pointless app

Doesn’t work at all on mobile. Won’t scroll at all gets
Stuck. Terrible.
stevosreviewstevosreview
See 856 more reviews

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User experience

🐞

Reported Bugs

5 issues

Login issues on mobile app

Bug

Inability to edit or resize images in-app

Bug

Campaigns failing to send or save properly

Bug

Sync issues between mobile and web versions

Bug

Frequent crashes and performance problems

Bug
✨

Requested Features

5 requests

Improved mobile email editing capabilities

Feature

Ability to search and filter contacts by tags

Feature

More customization options for email templates

Feature

Better integration with other business tools

Feature

Simplified pricing structure for small users

Feature

FAQ

What does the Mailchimp app do?

The Mailchimp app helps businesses market smarter and grow faster. It allows you to manage contacts, create and send email campaigns, and track your marketing performance with actionable insights. You can also engage with customers directly through the app.

What are the key features of the Mailchimp app?

Key features include managing and importing contacts, creating and sending email campaigns and newsletters, setting up marketing automations like abandoned cart reminders, and viewing detailed reports and analytics on campaign performance. It also offers timely notifications and insights to improve marketing.

Is Mailchimp free to use?

Mailchimp offers a freemium model, meaning there is a free plan available with certain limitations. Advanced features and higher usage limits are available through paid plans. Specific feature availability can vary by plan type.

What kind of businesses is Mailchimp for?

Mailchimp is designed for growing businesses, particularly small to medium-sized ones, that want to enhance their marketing efforts. It's ideal for businesses looking to build customer relationships, find new subscribers, and drive sales through email and other digital channels.

How can I add contacts to the Mailchimp app?

You can add contacts to the Mailchimp app in several ways. This includes adding them directly from your device's contacts, scanning business cards, or importing them from files stored on your phone, Google Drive, or Dropbox.