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Mailchimp Email Marketing

Mailchimp Email Marketing

Email, Analytics, Contacts

51K ratings
379 reviews
With Ads
💼 Business
📊 Productivity
Free
With Ads

Details

  • Released
  • Updated
  • April 13, 2010
  • July 6, 2026

Developer

Intuit Inc.
✨Promote your app ✨
Mailchimp Email Marketing screenshot #1 for iPhone
Mailchimp Email Marketing screenshot #2 for iPhone
Mailchimp Email Marketing screenshot #3 for iPhone
Mailchimp Email Marketing screenshot #4 for iPhone
Mailchimp Email Marketing screenshot #5 for iPhone
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About

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

✓Contact management and import
✓Email campaign creation and sending
✓Marketing automation (e.g., abandoned cart)
✓Campaign performance analytics
✓Customer engagement tools
✓Actionable marketing recommendations
Show original description

What users say

Summarized from real user reviews of Mailchimp Email Marketing. Based on 51K reviews and a 4.9/5 average, it highlights the 5 positives and 5 negatives reviewers mention most about this Business app.

Positive things

  • 💻Convenient mobile app
  • 📊Helpful analytics and reporting
  • 🎨Easy-to-use design tools
  • 🤝Good for small businesses
  • 🚀Powerful marketing automation

Negative things

  • 🐛Buggy and unreliable mobile app
  • 🔍Limited functionality on mobile
  • 💸Expensive pricing tiers
  • 🤖Poor customer support
  • 🔒Account deactivation issues
See all reviews

What's New in Mailchimp Email Marketing

2026.13

July 6, 2026

Tinker, tailor, polish, scrub - we’ve tightened some loose ends and smoothed out a few rough patches to keep the app in shape.

User reviews

Most RecentHighest RatedLowest Rated

Disappointing

So many features are either not available on the mobile app or extremely difficult to use. The UI should not be so limiting in this day and age. Can’t even schedule a post to send later on the mobile app. And that’s just the half of it.
Developers - please rebuild with all the features.
You-guessed-itYou-guessed-it

Can’t resend to select audience members

Trying to resend an existing campaign to specific audience members gives an “empty audience” error, even after confirming the audience selections.
GoDavidRVGoDavidRV

Love it

I really do love this newsletter format, its perfect.
Bossladyee!!Bossladyee!!

No Google Login???

Can’t log in because I created my account on desktop with Google login, which does not exist on this app. Can’t add a password on desktop so I can log in on the app. Catch 22 makes this app pointless, for me at least.

I’m sure it works great for someone out there that can actually log in.
RoguesandyRoguesandy

Completely useless app

This app does absolutely nothing you want to. You’re better off assuming it isn’t gonna work then relying on it to work and then running into the circumstance like I do where nothing will work.
fvkk this n!cknam3fvkk this n!cknam3
See 374 more reviews

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User experience

🐞

Reported Bugs

5 issues

Login issues on mobile app

Bug

Inability to edit or resize images in-app

Bug

Campaigns failing to send or save properly

Bug

Sync issues between mobile and web versions

Bug

Frequent crashes and performance problems

Bug
✨

Requested Features

5 requests

Improved mobile email editing capabilities

Feature

Ability to search and filter contacts by tags

Feature

More customization options for email templates

Feature

Better integration with other business tools

Feature

Simplified pricing structure for small users

Feature

FAQ

What does the Mailchimp app do?

The Mailchimp app helps businesses market smarter and grow faster. It allows you to manage contacts, create and send email campaigns, and track your marketing performance with actionable insights. You can also engage with customers directly through the app.

What are the key features of the Mailchimp app?

Key features include managing and importing contacts, creating and sending email campaigns and newsletters, setting up marketing automations like abandoned cart reminders, and viewing detailed reports and analytics on campaign performance. It also offers timely notifications and insights to improve marketing.

Is Mailchimp free to use?

Mailchimp offers a freemium model, meaning there is a free plan available with certain limitations. Advanced features and higher usage limits are available through paid plans. Specific feature availability can vary by plan type.

What kind of businesses is Mailchimp for?

Mailchimp is designed for growing businesses, particularly small to medium-sized ones, that want to enhance their marketing efforts. It's ideal for businesses looking to build customer relationships, find new subscribers, and drive sales through email and other digital channels.

How can I add contacts to the Mailchimp app?

You can add contacts to the Mailchimp app in several ways. This includes adding them directly from your device's contacts, scanning business cards, or importing them from files stored on your phone, Google Drive, or Dropbox.