Meta Ads Manager vs Google Ads
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Meta Ads Manager
Manage your advertising campaigns across Meta platforms like Facebook and Instagram from your mobile device. Get real-time insights, edit ads, and receive alerts about campaign performance. Switch between accounts and compare ad sets easily.
- Create and edit ads
- Real-time campaign insights
- Turn campaigns on/off
- Quick alerts for ad performance
- Side-by-side campaign comparison
- Switch between Pages and ad accounts
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Stay connected with your campaigns, no matter where you are. Create, edit and get insights from ads across Meta technologies including Facebook, Instagram, Messenger, WhatsApp and more. ● View detailed real-time insights from all your campaigns ● Turn campaigns on and off ● Get quick alerts to know what’s happening with all your ads ● Compare campaigns and ad sets using a side-by-side view ● Switch between Pages and ad accounts
Google Ads
Manage your advertising campaigns from anywhere with this mobile tool. Monitor performance, make quick edits to budgets and keywords, and receive real-time notifications. Get personalized recommendations to boost your ad performance and connect with support when needed.
- Monitor campaign performance
- Edit campaigns, budgets, and keywords
- Create and edit ads
- View optimization score
- Apply recommendations
- Receive real-time notifications
- Access expert support
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The Google Ads mobile app helps you stay connected to your campaigns while on the go. In addition to monitoring your campaigns in real-time, you can review high-impact recommendations to improve performance and take action quickly and easily. Use the Google Ads app to: * Monitor performance on the go * Make quick changes to campaigns, budgets, keywords, and more * Create and edit ads * See your optimization score and apply recommendations * Get real-time notifications, such as performance summaries and ad disapprovals * Talk to an expert for support, wherever you may be Download the Google Ads mobile app to get the most out of your account today!
Screenshots
Verdict
The clearest difference is ads: Google Ads at none against Meta Ads Manager's shown. Google Ads also leads on monetization model (free vs ad-supported). Meta Ads Manager's advantage is ratings volume (53K vs 5.1K) and update cadence (weekly vs fortnightly). On price, rating, review sentiment and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.5 for Meta Ads Manager against 4.4 for Google Ads. That said, the two scores are not equally well evidenced: Meta Ads Manager has 53K ratings behind it against 5.1K, so its average is the more settled of the two. Written reviews split almost evenly too, at 22% and 22% positive.
Meta Ads Manager ships an update weekly, Google Ads fortnightly. Both last shipped on November 8, 2026.
| Parameter | Meta Ads Manager | Google Ads |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (53K ratings) — better | 4.4 (5.1K ratings) |
| Positive reviews | 22.0% of reviews | 22.4% of reviews — better |
| Number of ratings | 53K — better | 5.1K |
| Update frequency | Weekly — better | Fortnightly |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Best chart rank | #41 — better | #107 |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.1 — better | 16.0 |
| Further details — not scored | ||
| Size | 90 MB | 138 MB |
| Age rating | 4+ | 4+ |
| Developer | Meta Platforms, Inc. | |
Customer experience
Meta Ads Manager
Google Ads
User reviews
Meta Ads Manager
From 53K App Store ratingsWhat we love
- 👍 Easy to manage ads
- 🚀 Convenient for on-the-go monitoring
- 💡 Great analytics and data display
Room to improve
- 🐛 Frequent bugs and glitches
- ❌ Lacking key features compared to desktop
- 🤖 Poor customer support and responsiveness
- 💰 Overcharging and billing issues
- 🔒 Security concerns and account hacking
Google Ads
From 5.1K App Store ratingsWhat we love
- 🚀 Great features
- 💡 Helpful app
- 👍 User-friendly
- 🚀 Intuitive
- 🚀 Efficient
Room to improve
- 🐛 Buggy app
- 🔒 Security issues
- 💰 Overcharging
- 🤖 Poor customer service
- 🤖 Lack of support
Bugs and requests
Meta Ads Manager
Reported bugs
4 issues- Login issues and inability to load app
- Inconsistent data and metrics display
- Inability to update payment methods
- Ads not running as expected or getting disabled
Requested features
4 requests- Add landscape mode support
- Improve ad editing and creation capabilities
- Integrate lead/conversion tracking
- Provide better notification and alert system
Google Ads
Reported bugs
5 issues- App crashes frequently
- Metrics not updating properly
- Inability to access all campaigns
- Stuck in update loop
- Compatibility issues with new devices
Requested features
5 requests- Allow creating campaigns from app
- Improve mobile app functionality
- Better sync with desktop version
- More user-friendly interface
- Clearer instructions and guidance
In-app purchases
Meta Ads Manager
No in-app purchases
Google Ads
No in-app purchases
Questions
Is Meta Ads Manager free?
Is Google Ads free?
Which has better reviews, Meta Ads Manager or Google Ads?
Do Meta Ads Manager or Google Ads have ads?
Which is updated more often, Meta Ads Manager or Google Ads?
Which is more popular, Meta Ads Manager or Google Ads?
Other comparisons
