Comparison

Mailchimp Email Marketing vs Google Ads

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Mailchimp Email Marketing

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

Highlights
  • Contact management and import
  • Email campaign creation and sending
  • Marketing automation (e.g., abandoned cart)
  • Campaign performance analytics
  • Customer engagement tools
  • Actionable marketing recommendations
Read full description

Get more opens, clicks, and sales with the #1 email marketing and automation platform* Intuit Mailchimp's mobile app can help you market smarter and grow your business faster from day one. With Mailchimp, you'll never miss an opportunity to make a sale, bring customers back, find new subscribers, or share your brand's mission. Marketing CRM and Inbox - Engage with your customers, grow your audience, and build relationships. Add contacts from your device, scan business cards, or import them from files on your phone, Google Drive, or Dropbox. Track audience growth and view insights about individual contacts. Call, text, and email directly from the app to keep track of communication. Record notes and add tags after every interaction to remember the important details. Reports & Analytics - Track results for all of your campaigns and get quick actionable recommendations on how to improve. View analytics for email campaigns, landing pages, social posts, SMS, automations, and surveys. Gain a deeper understanding of your customers so you can target and personalize your campaigns, using analytics such as: opens, clicks, devices, and more. Emails & Automations - Create, edit and send email marketing campaigns, newsletters, and automations. With one-click Resend to Non-Openers, new subscribers, or non-purchasers shortcuts, you'll be able to re-engage customers and grow sales in no time. Abandoned Cart Automations - Remind customers of products they’ve left behind and recapture lost sales. Timely Notifications and Insights - Anomaly detection notifications with insights and next steps to improve marketing performance. Non-opener insight notifications with auto-campaign replication to increase engagement. New subscriber notifications and sales summaries to celebrate audience and revenue growth. New inbox messages so you don’t miss any important communication from your contacts. About Intuit Mailchimp: Intuit Mailchimp is an email and marketing automation platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI. If you enjoy using Mailchimp or have a great idea you’d like to share with us, please leave a review. *Disclosures #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. Terms, conditions, pricing, special features, and service and support options subject to change without notice.

About

Google Ads

Manage your advertising campaigns directly from your mobile device. Monitor performance, receive actionable recommendations, and make quick edits to ads and budgets anytime, anywhere. Stay informed with real-time notifications and access expert support on the go.

Highlights
  • Monitor campaign performance
  • Edit campaigns, budgets, and keywords
  • Create and edit ads
  • Apply optimization recommendations
  • Real-time performance notifications
  • Access expert support
Currently charting
Read full description

The Google Ads mobile app helps you stay connected to your campaigns while on the go. In addition to monitoring your campaigns in real-time, you can review high-impact recommendations to improve performance and take action quickly and easily. Use the Google Ads app to: * Monitor performance on the go * Make quick changes to campaigns, budgets, keywords, and more * Create and edit ads * See your optimization score and apply recommendations * Get real-time notifications, such as performance summaries and ad disapprovals * Talk to an expert for support, wherever you may be Download the Google Ads mobile app to get the most out of your account today!

Screenshots

Mailchimp Email Marketing4 screens
Google Ads4 screens

Verdict

The call

The clearest difference is review sentiment: Mailchimp Email Marketing at 60% against Google Ads's 22%. Mailchimp Email Marketing also leads on rating (4.9 vs 4.4) and ratings volume (52K vs 5K). Google Ads's advantage is monetization model (ad-supported vs freemium) and chart position (#116 vs unranked). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Mailchimp Email Marketing holds the better App Store score, 4.9 against 4.4. That said, the two scores are not equally well evidenced: Mailchimp Email Marketing has 52K ratings behind it against 5K, so its average is the more settled of the two. Written reviews point the same way: 60% of Mailchimp Email Marketing's written reviews are positive against 22% of Google Ads's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly fortnightly. Both last shipped on September 24, 2026.

Scorecard5 real differences · 6 level
Mailchimp Email Marketing versus Google Ads: the parameters behind the verdict, then further details
ParameterMailchimp Email MarketingGoogle Ads
PriceFreeFree
Rating4.9 (52K ratings) — better4.4 (5K ratings)
Positive reviews60.0% of reviews — better21.9% of reviews
Number of ratings52K — better5K
Update frequencyFortnightlyFortnightly
AdsNoNo
In-app purchasesNoNo
MonetizationFreemiumAd-supported — better
Best chart rank—#116 — better
DevicesiPhone, iPadiPhone, iPad
Requires iOS17.016.0 — better
Further details — not scored
Size295 MB137 MB
Age rating17+4+
DeveloperIntuit Inc.Google

Customer experience

Mailchimp Email Marketing

All ratings51,600 ratings
Positive97.7%
Neutral1.5%
Negative0.8%
Written reviews859 reviews
Positive60.0%
Neutral8.5%
Negative31.5%

Google Ads

All ratings5,026 ratings
Positive84.6%
Neutral3.4%
Negative12.0%
Written reviews506 reviews
Positive21.9%
Neutral5.7%
Negative72.3%

User reviews

Mailchimp Email Marketing

From 52K App Store ratings

What we love

  • 💻 Convenient mobile app
  • 📊 Helpful analytics and reporting
  • 🎨 Easy-to-use design tools
  • 🤝 Good for small businesses
  • 🚀 Powerful marketing automation

Room to improve

  • 🐛 Buggy and unreliable mobile app
  • 🔍 Limited functionality on mobile
  • 💸 Expensive pricing tiers
  • 🤖 Poor customer support
  • 🔒 Account deactivation issues

Google Ads

From 5K App Store ratings

What we love

  • 🚀 Great features
  • 💡 Helpful app
  • 👍 User-friendly
  • 🚀 Intuitive
  • 🚀 Efficient

Room to improve

  • 🐛 Buggy app
  • 🔒 Security issues
  • 💰 Overcharging
  • 🤖 Poor customer service
  • 🤖 Lack of support

Bugs and requests

Mailchimp Email Marketing

Reported bugs

5 issues
  • Login issues on mobile app
  • Inability to edit or resize images in-app
  • Campaigns failing to send or save properly
  • Sync issues between mobile and web versions
  • Frequent crashes and performance problems

Requested features

5 requests
  • Improved mobile email editing capabilities
  • Ability to search and filter contacts by tags
  • More customization options for email templates
  • Better integration with other business tools
  • Simplified pricing structure for small users

Google Ads

Reported bugs

5 issues
  • App crashes frequently
  • Metrics not updating properly
  • Inability to access all campaigns
  • Stuck in update loop
  • Compatibility issues with new devices

Requested features

5 requests
  • Allow creating campaigns from app
  • Improve mobile app functionality
  • Better sync with desktop version
  • More user-friendly interface
  • Clearer instructions and guidance

In-app purchases

None

Mailchimp Email Marketing

No in-app purchases

None

Google Ads

No in-app purchases

Questions

Is Mailchimp Email Marketing free?
Mailchimp Email Marketing is free to download, with no in-app purchases.
Is Google Ads free?
Google Ads is free to download, with no in-app purchases.
Which has better reviews, Mailchimp Email Marketing or Google Ads?
Mailchimp Email Marketing is rated higher. Mailchimp Email Marketing averages 4.9 out of 5 from 52K ratings, while Google Ads averages 4.4 from 5K ratings.
Do Mailchimp Email Marketing or Google Ads have ads?
Neither Mailchimp Email Marketing nor Google Ads shows ads.
Which is updated more often, Mailchimp Email Marketing or Google Ads?
Mailchimp Email Marketing ships an update fortnightly, and Google Ads fortnightly. Most recently, Mailchimp Email Marketing was updated on September 24, 2026 and Google Ads on September 24, 2026.

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