Comparison

Meta Ads Manager vs HighLevel

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Meta Ads Manager

Manage your advertising campaigns across Meta platforms like Facebook and Instagram from your mobile device. Create, edit, and monitor ad performance with real-time insights and alerts. Optimize your ad spend and stay connected to your business, anywhere.

Highlights
  • Create and edit ads
  • Real-time campaign insights
  • Turn campaigns on/off
  • Get quick alerts
  • Compare campaigns side-by-side
  • Switch between ad accounts
Currently charting
Read full description

Stay connected with your campaigns, no matter where you are. Create, edit and get insights from ads across Meta technologies including Facebook, Instagram, Messenger, WhatsApp and more. ● View detailed real-time insights from all your campaigns ● Turn campaigns on and off ● Get quick alerts to know what’s happening with all your ads ● Compare campaigns and ad sets using a side-by-side view ● Switch between Pages and ad accounts

About

HighLevel

This all-in-one sales and marketing platform empowers agencies and marketers to capture leads, automate communication, and manage client relationships. It provides tools for website and landing page creation, lead capture, and automated messaging across multiple channels.

Highlights
  • Lead capture tools
  • Landing page builder
  • Automated messaging
  • Website creation
  • Appointment scheduling
  • Analytics tracking
Features
Read full description

More Leads = More Customers We Help Agencies & Marketers thrive With Our All-In-One Sales & Marketing Platform [ FOR AGENCIES, BY AGENCIES ] HighLevel is the first-ever all-in-one platform that will give you the tools, support and resources you need to succeed with your agency. • All the tools you need in one platform without having to "duct-tape" multiple platforms together! • Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more! • Full Suite Platform for Agencies. Included in the Platform is a full-featured Page Builder to capture leads. • Our intuitive platform allows you to create full-featured websites with custom menus. • Create high-performing and captivating landing pages all in one place! • Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more! • Use our built-in tools to collect payments, schedule appointments, and track analytics!

Screenshots

Meta Ads Manager4 screens
HighLevel4 screens

Verdict

The call

The clearest difference is ads: HighLevel at none against Meta Ads Manager's shown. HighLevel also leads on monetization model (free vs ad-supported). Meta Ads Manager's advantage is ratings volume (51K vs 3.7K) and chart position (#63 vs unranked). On price, rating, review sentiment and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.5 for Meta Ads Manager against 4.5 for HighLevel. That said, the two scores are not equally well evidenced: Meta Ads Manager has 51K ratings behind it against 3.7K, so its average is the more settled of the two. Written reviews are what separate them: 22% of Meta Ads Manager's written reviews are positive against 25% of HighLevel's.

UpkeepUpdate frequency

Meta Ads Manager ships an update weekly, HighLevel every 10 days. Both last shipped on September 24, 2026.

Scorecard4 real differences · 7 level
Meta Ads Manager versus HighLevel: the parameters behind the verdict, then further details
ParameterMeta Ads ManagerHighLevel
PriceFreeFree
Rating4.5 (51K ratings)4.5 (3.7K ratings)
Positive reviews22.0% of reviews24.7% of reviews — better
Number of ratings51K — better3.7K
Update frequencyWeekly — betterEvery 10 days
AdsYesNo — better
In-app purchasesNoNo
MonetizationAd-supportedFree — better
Best chart rank#63 — better—
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.1 — better16.6
Further details — not scored
Size114 MB352 MB
Age rating4+17+
DeveloperMeta Platforms, Inc.Synclio

Customer experience

Meta Ads Manager

All ratings50,846 ratings
Positive86.6%
Neutral3.2%
Negative10.2%
Written reviews1,073 reviews
Positive22.0%
Neutral5.8%
Negative72.2%

HighLevel

All ratings3,688 ratings
Positive85.6%
Neutral4.2%
Negative10.2%
Written reviews150 reviews
Positive24.7%
Neutral15.3%
Negative60.0%

User reviews

Meta Ads Manager

From 51K App Store ratings

What we love

  • 👍 Easy to manage ads
  • 🚀 Convenient for on-the-go monitoring
  • 💡 Great analytics and data display

Room to improve

  • 🐛 Frequent bugs and glitches
  • ❌ Lacking key features compared to desktop
  • 🤖 Poor customer support and responsiveness
  • 💰 Overcharging and billing issues
  • 🔒 Security concerns and account hacking

HighLevel

From 3.7K App Store ratings

What we love

  • 🚀 Fundamentally changed everything
  • 🚀 Excellent software
  • 🚀 Great app
  • 🚀 Amazing software
  • 🚀 Comprehensive and simple to use

Room to improve

  • 🐛 Extremely glitchy. Can't handle volume.
  • 🐛 Not reliable
  • 🐛 Doesn't work consistently
  • 🐛 Inconsistent
  • 🐛 Bad just bad

Bugs and requests

Meta Ads Manager

Reported bugs

4 issues
  • Login issues and inability to load app
  • Inconsistent data and metrics display
  • Inability to update payment methods
  • Ads not running as expected or getting disabled

Requested features

4 requests
  • Add landscape mode support
  • Improve ad editing and creation capabilities
  • Integrate lead/conversion tracking
  • Provide better notification and alert system

HighLevel

Reported bugs

20 issues
  • Login screen freezes
  • Incompatible with older devices
  • Notifications and messages not loading
  • Can't create account
  • App crashes mid call
Show 15 more
  • No notifications
  • Loading issues after update
  • Horrible update
  • New app sucks!
  • Lots of bugs
  • Bad update
  • Keep getting bumped out
  • Terrible new update
  • Can't change any settings
  • Call quality not good
  • Glitchy, rarely ever works
  • App Blacks Out
  • Bad update recently
  • App crash
  • Blank screens and the never ending reload

Requested features

5 requests
  • Dark mode option
  • Advanced analytics dashboard
  • Ability to cc/bcc on new emails
  • Ability to forward previously sent emails
  • Improve email tech and notifications

In-app purchases

None

Meta Ads Manager

No in-app purchases

None

HighLevel

No in-app purchases

Questions

Is Meta Ads Manager free?
Meta Ads Manager is free to download, with no in-app purchases.
Is HighLevel free?
HighLevel is free to download, with no in-app purchases.
Which has better reviews, Meta Ads Manager or HighLevel?
Meta Ads Manager and HighLevel are both rated 4.5 out of 5 on the App Store, from 51K and 3.7K ratings respectively.
Do Meta Ads Manager or HighLevel have ads?
Meta Ads Manager shows ads; HighLevel does not.
Which is updated more often, Meta Ads Manager or HighLevel?
Meta Ads Manager ships an update weekly, and HighLevel every 10 days. Most recently, Meta Ads Manager was updated on September 24, 2026 and HighLevel on September 24, 2026.

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