CallRail vs SEMrush
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
CallRail
Manage calls, texts, and forms from your business tracking number on the go. Engage leads instantly, qualify them with notes and tags, and access real-time insights and AI-powered call summaries.
- Send and receive text messages
- Manage calls on the go
- Add tags, values, and notes to leads
- View dashboard metrics
- AI-powered call summaries
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Take the power of CallRail with you everywhere, so you never miss an opportunity. With CallRail’s mobile app, you can monitor key insights and manage calls, texts, and forms while on the go. Engage leads instantly with text messaging -Send and receive text messages directly in the app from the CallRail tracking number of your choice. Make and manage calls on the go -Connect with leads at the right moment by managing calls within the app. Qualify leads and stay organized -Add tags, values, and notes to track lead quality and capture important details about every interaction. Access actionable insights -View high level metrics with our new dashboard and get call summaries with AI-powered Premium Conversation Intelligence™ so you can respond faster. Empower your business with real-time insights and seamless communication, all from your mobile device.
SEMrush
Monitor keyword performance and track your website's ranking changes in search results. Analyze trends in visibility, traffic, and average position over custom date ranges. Requires a pre-setup Position Tracking campaign.
- Keyword position tracking
- Advanced filtering
- Win/loss position analysis
- Growth trend generation
- Visibility and traffic monitoring
- Average position tracking
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Quickly check the updates on your top keywords, or use the full list with advanced filters to get the exact data you need. See what positions you’ve won or lost in Google’s top 3, 10, 20, or 100 results. Set a date range to generate the growth trend of your website’s Visibility, Traffic, and Average Position. This app requires a pre-setup Position Tracking campaign.
Screenshots
Verdict
The clearest difference is rating: CallRail at 4.6 against SEMrush's 2.2. SEMrush's advantage is monetization model (free vs freemium) and iOS requirement (9.0 vs 17.0). On price, review sentiment, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
CallRail holds the better App Store score, 4.6 against 2.2. Both are backed by a comparable volume of ratings — 37 and 59 respectively. Written reviews complicate that: 10% of CallRail's written reviews are positive against 16% of SEMrush's, so the app with the better star average is not the one people write more warmly about.
CallRail ships an update every 3 weeks, SEMrush every 2 weeks. The most recent releases landed on September 23, 2026 and August 11, 2026 respectively.
| Parameter | CallRail | SEMrush |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (37 ratings) — better | 2.2 (59 ratings) |
| Positive reviews | 10.0% of reviews | 15.8% of reviews — better |
| Number of ratings | 37 | 59 — better |
| Update frequency | Every 3 weeks | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Freemium | Free — better |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 17.0 | 9.0 — better |
| Further details — not scored | ||
| Size | 48 MB | 11 MB |
| Age rating | 4+ | 4+ |
| Developer | CallRail, Inc. | SEMrush CY LTD |
Customer experience
CallRail
SEMrush
Bugs and requests
CallRail
Not enough reviews yet to summarise bugs or requests.
SEMrush
Reported bugs
17 issues- App stuck at first page
- Cannot log in due to password manager issues
- Password field won't allow paste or auto-fill
- App takes you back to login screen after entering credentials
- Cookie policy banner prevents progress
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- Autofill doesn't work for password
- Cannot copy and paste password
- App shows cookie policy banner and cannot move past it
- Login fails, redirects to login screen
- Password field jumps up and doesn't allow entry
- App crashes on startup
- Account generated via Google login cannot be used
- App doesn't support SSO
- Login password field is empty bug
- Password field is NOT empty bug
- Password field cannot be empty error
- Bug with password auto fill and empty field notification
Requested features
12 requests- Add tag tracking
- Add page tracking
- Add new error/warning tracking
- Add competitor info
- More than simple keyword tracking
Show 7 moreShow fewer
- Ability to switch between multiple accounts
- Add social media tracker
- More robust version with more tools
- Add Google login
- Add SSO support
- Show read-only view on Site Audit, On Page Checker, and Traffic
- Add more functionalities for managing projects on the go
In-app purchases
CallRail
No in-app purchases
SEMrush
No in-app purchases
