AIM/IBW Services vs WAC+
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AIM/IBW Services
Manage your appointments at The Institute of Beauty and Wellness and Aveda Institute Madison. Book, cancel, and view services offered by students, with a quick book feature for your favorite treatments. Keep track of your schedule with appointment history and calendar integration.
- Schedule appointments
- Cancel appointments
- View past and upcoming appointments
- Select student based on services
- Quick Book feature
- Add appointments to calendar
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Schedule, cancel and and view your appointments at The Institute of Beauty and Wellness and Aveda Institute Madison without having to call. The AIM/IBW Services app lets you select your student based on which services they offer and what times they are available. You can view past and upcoming appointments in your profile and add new appointments to your calendar to stay on top of your schedule. Use the Quick Book feature on the home screen to book your favorite services for added convenience.
WAC+
Discover a wide range of fitness classes and swim programs designed for all levels. Enhance your training with specialized premium classes and learn to swim in a safe, supportive environment. Sync your workout and nutrient data with your iPhone's Health app.
- Premium fitness classes
- Group swim lessons
- Private swim lessons
- Workout data syncing
- Nutrient data syncing
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Find Your Fit at the Wisconsin Athletic Club. Explore more fitness options with Premium Classes and Swim Program at the WAC. Premium Classes are built from the foundation of our Complimentary Group Fitness Classes. From beginner to advanced, you will see progression each week and reach new levels of fitness. Swim lessons at WAC provide children and adults with a safe, fun and supportive means of learning to swim. Premium Classes Add more specialization, variety, equipment, motivation and new challenges to your favorite formats. Lift heavier weights, last longer through cardio intervals, see your flexibility and balance dramatically improve, work towards better form, get into that yoga pose you've always wanted to try and so much more! Swim Programs Group Swim Lessons Most levels have a ratio of 4:1 up to 6:1 students to instructor for the younger levels. The ratio of class participants to instructor will vary on the club, the level being taught and experience of the students. Private Swim Lessons WAC offers Private Swim Lessons for all ages and abilities. If you want to learn how to swim, or just want to sharpen your skills, this might be right for you. Lessons are 30, 45 or 60 minutes in length and can be scheduled at your convenience. Semi-Private groups of only two or three will focus on what the group of individuals desire to learn. WAC + app uses the Health app that is pre-installed on your iPhone to sync nutrients and workouts data. Because of this, the app will ask you to grant read and write access to your nutrients and workouts data.
Screenshots
Verdict
The clearest difference is ads: WAC+ at none against AIM/IBW Services's shown. WAC+ also leads on update cadence (weekly vs every 2 months) and ratings volume (1.8K vs 10). On price, rating, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.6 for AIM/IBW Services against 4.5 for WAC+. That said, the two scores are not equally well evidenced: WAC+ has 1.8K ratings behind it against 10, so its average is the more settled of the two.
AIM/IBW Services ships an update every 2 months, WAC+ weekly. The most recent releases landed on October 22, 2026 and October 25, 2026 respectively.
| Parameter | AIM/IBW Services | WAC+ |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (10 ratings) — better | 4.5 (1.8K ratings) |
| Positive reviews | — | 18.4% of reviews |
| Number of ratings | 10 | 1.8K — better |
| Update frequency | Every 2 months | Weekly — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 13.0 — better | 14.0 |
| Further details — not scored | ||
| Size | 68 MB | 120 MB |
| Age rating | 4+ | 4+ |
| Developer | The Institute,Inc. | Smart Health Clubs |
Customer experience
AIM/IBW Services
WAC+
Bugs and requests
AIM/IBW Services
Not enough reviews yet to summarise bugs or requests.
WAC+
Reported bugs
2 issues- Unable to check in or cancel classes
- Inconsistent functionality between old and new apps
Requested features
5 requests- Ability to search for classes by workout type across all locations
- Option to view calendar of booked classes
- Larger font size for class times
- Ability to easily check in and cancel classes
- Integration with Apple Wallet for barcode
In-app purchases
AIM/IBW Services
No in-app purchases
WAC+
No in-app purchases









