CRM vs Callingly
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
CRM
Manage leads, sales stages, and customer interactions with this comprehensive business tool. Features include updating lead status, scheduling callbacks, creating quotes, and attaching files. It also allows for merging records, assigning leads, and sending nurturing emails.
- Update lead status and sales stage
- Schedule callbacks and to-dos
- Create quotes and opportunities
- Attach files and access forms
- Merge, assign, archive, and delete records
- Send emails and nurture leads
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CRM-Xpress is the low cost version of LeadMaster's all-in-one CRM software, LeadMaster Professional. Features include: * Update the Status of Leads and/or the Sales Stage * Add Callbacks, ToDo’s and Reminders * Add notes (use the microphone on your phone for fast and easy updates) * Create Quotes and Opportunities * Attach files (proposals, for example) * Access Forms and Customer Support Cases * Merge Records, Assign Leads, Archive and Delete Records * Send Emails and Nurture leads
Callingly
This app automatically calls sales representatives when a new web lead is generated. It connects to lead sources or CRMs to ensure the fastest possible response to potential customers, increasing conversion rates.
- Automated lead calling
- Connects to lead sources/CRMs
- Configurable routing rules
- Instant lead dialing
- Call recording and results sync
- Increases conversion rates
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Callingly speeds up the reaction time of your sales team and increases your conversion rate automatically by calling your reps as soon as they get a new web lead. Connect Callingly to your lead source or CRM and as soon as a new lead comes in, Callingly will: 1. Call your sales team based on their schedules and the routing rules you set up until it reaches an available agent. 2. Dial the lead as soon as an agent picks up and is ready. 3. Record the call and the result and sync all that info back to your CRM. 70% of customers go with the first salesperson to call them back. Callingly makes sure that’s always your team.
Screenshots
Verdict
The clearest difference is review sentiment: CRM at 100% against Callingly's 0%. CRM also leads on rating (5.0 vs 2.0) and iOS requirement (10.0 vs 15.1). Callingly's advantage is update cadence (every 3 weeks vs every 2 months) and ratings volume (3 vs 1). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
CRM holds the better App Store score, 5.0 against 2.0. Both are backed by a comparable volume of ratings — 1 and 3 respectively. Written reviews point the same way: 100% of CRM's written reviews are positive against 0% of Callingly's.
CRM ships an update every 2 months, Callingly every 3 weeks. The most recent releases landed on September 9, 2026 and September 16, 2026 respectively.
| Parameter | CRM | Callingly |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | 2.0 (3 ratings) |
| Positive reviews | 100.0% of reviews — better | 0.0% of reviews |
| Number of ratings | 1 | 3 — better |
| Update frequency | Every 2 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 10.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 14 MB | 47 MB |
| Age rating | 17+ | 4+ |
| Developer | Leadmaster Operating Company | Callingly LLC |
Customer experience
CRM
Callingly
In-app purchases
CRM
No in-app purchases
Callingly
No in-app purchases
