LEGO® Builder vs SHOWE

LEGO® Builder is the official building instructions app for LEGO® sets that guides you on an easy, fun, and collaborative digital building adventure. Build your set like never before: - Step into a new way of building with an intuitive 3D building experience that lets you zoom, rotate, and view LEGO® sets from every angle. - Use step-by-step digital building instructions to see each brick clearly and bring your set to life with confidence. Build Together with friends and family! - Build Together is a fun, social building experience designed for multiple builders to work together. - You can team up and divide tasks to complete your LEGO® set as a group - perfect for fun social family nights, birthdays, or holidays like Valentine’s Day, Easter, Mother’s Day, Father’s Day or Christmas. - Share a PIN code to join as a host or builder, take turns completing building steps, and collaborate to finish the model together. - Check in the app to see if your LEGO® set can be built using the Build Together feature. Discover thousands of LEGO® instructions - Explore a digital library of LEGO® building instructions from 2000 to today. - Search by set name or number, or scan the QR code on your instruction manual to open it instantly in the app. Follow a story as you build - Unlock enriched content and guided building experiences for select LEGO® themes, bringing extra fun and imagination to your 3D building journey. Unlock more with a LEGO® Account - Save your progress, build a digital collection of your LEGO® sets, and track your total number of bricks. - Pick up right where you left off - anytime, anywhere. Track your building journey - Now you can keep a record of your completed sets, see your total bricks built, and celebrate your progress as a LEGO® Builder. Things to keep in mind - You’ll need a stable internet connection to use this app. We’re always adding new digital building instructions so you can expand your collection, explore new sets, and find even more ways to build together. - Want to know if your set includes digital instructions or Build Together mode? Check in the app and start your collaborative adventure today! We're eager to hear how we can make the LEGO® Builder app even better for you! Please leave us your thoughts and recommendations in the reviews to help us make the LEGO® Builder app even better. LEGO, the LEGO logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO Group. © 2025 The LEGO Group.

1. App Purpose & Target Audience Main purpose: SHOWE is a digital programme reader for live events, venues and visitor attractions. The app allows users to access, read, save and interact with digital event programmes and visitor guides on their mobile device. Primary target audience: People attending live events or visiting venues and attractions, including theatres, festivals, music events, sporting events, heritage attractions, community events and ceremonies. Problem solved / value provided: SHOWE provides a digital alternative to the traditional printed programme or visitor guide. Instead of carrying a paper programme, visitors can access programme information on their phone, including schedules, event information, performer and artist profiles, stories, images, video, audio, maps and interactive content. Programmes can remain available in the user's personal programme library, and previously accessed programmes can be available offline through the app. This provides a richer and more convenient way to experience the programme before, during and after a real-world event or visit. 2. Regional Availability The app provides the same core programme-reading functionality across all countries and regions where SHOWE is available. The programmes visible within SHOWE will naturally vary by location because they relate to participating real-world events, venues and attractions. There are currently no material regional differences in the app's functionality. 3. Content / Programmes In SHOWE, the word “programme” refers to a digital version of the type of programme or visitor guide traditionally provided at a live event, performance, venue or attraction. SHOWE does not provide educational classes or courses. Programmes may accompany: • Theatre productions and performances • Music performances and concerts • Festivals • Sporting events • Heritage sites and visitor attractions • Community events • Ceremonies and other live experiences A digital programme may contain schedules and running orders, event information, cast or artist profiles, venue information, articles and stories, photographs, video, audio, maps, polls and other interactive features. SHOWE's mobile app is primarily the reader and engagement experience for these digital programmes. It enables users to access and interact with programme content associated with real-world events, venues and attractions.