Comparison

Craft vs Microsoft Loop

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Craft

This app helps you organize your thoughts, manage tasks, and boost productivity with an AI assistant. Create structured documents, plan your day, and connect with other tools for a seamless workflow across all your devices.

Highlights
  • AI Assistant for research and writing
  • Structured document creation
  • Native task management system
  • Daily notes and calendar view
  • Offline access and sync
  • Integrations with other tools
Features
Read full description

Unleash your creativity and take control of your plans with Craft, a productivity app that transforms how you write, organize, and get things done. Create structured documents, manage tasks, organize your knowledge with Collections, and chat about it all with the AI Assistant. With seamless sync across iPhone, iPad, Mac, and the web, your workspace is always ready, online or offline. WRITE ANYWHERE, ANYTIME Your best ideas don’t wait for an internet connection. Work seamlessly offline with full access to all features, then let your changes sync automatically when you reconnect. Whether you’re on iPhone, iPad, or Mac, Craft keeps your writing experience consistent and powerful. AI ASSISTANT IS THERE TO HELP For seamless research, text editing, or searching across your entire knowledge base, Craft’s AI Assistant keeps you in flow on every device you use Craft on. Powered by advanced large language models, it finds any note, answers questions based on your content, and helps you stay on top of your knowledge without making you maintain a strict organizational system. BUILT-IN TASK MANAGEMENT Turn your ideas into action with our native Tasks system. Capture tasks as they emerge in your notes, manage them in a dedicated Inbox, and access them from any page with the Assistant’s help. Set target dates, due dates, and reminders to stay on track. With a unified tasks view, it’s the perfect balance between AI-powered fluidity and a dedicated, always-available space. STAY ON TOP OF YOUR DAY Make daily planning effortless with Daily Notes. Capture quick thoughts, plan your schedule, track tasks, or maintain your personal journal, all in one dedicated space. Switch to the calendar view to visualize your progress, reflect on your week, and understand how your days are shaping up. CONNECT YOUR DOCS TO OTHER TOOLS Turn Craft into the home for your whole workflow. Connect your documents to popular AI chat tools and productivity apps using deep integrations and APIs. Save conversations into Craft, pull in tasks, events, or other content from your existing tools, or even use your Craft documents as a CMS for powering a blog or website. EVERYTHING YOU NEED - Available on iPhone, iPad, Mac, and the web - Markdown and keyboard shortcuts - Link sharing and web publishing - Version history - Fast, reliable sync - Advanced integrations and API support - AI-powered Assistant - Incredible customer support WHAT’S NEW Craft Assistant: your smart partner to brainstorm, research, and write. It can help you find your notes across your space, rewrite and summarize documents, all while keeping you in the flow. MCP & API: connect Craft to AI models and other tools in your productivity stack, turning it into an organizational layer and live memory. Whiteboards: turn thoughts into visuals with a spacious canvas for sketching ideas, mapping projects, and collaborating creatively. QUESTIONS? Contact us on X at @craftdocs or email feedback@craft.do SUBSCRIPTION DETAILS If you purchase a Craft subscription, you’ll be charged via the payment method associated with your Apple ID. Your account will be charged for renewal within 24 hours of the end of the current period. You can turn off auto-renewal at any time in your account settings on the App Store. Craft subscriptions are available as one-month and 12-month packages. Prices may vary depending on country and are subject to change without notice. Current subscriptions cannot be canceled during the active subscription period. If you don’t choose to purchase a Craft subscription, you can continue using Craft for free. Terms of service: https://www.craft.do/terms Privacy policy: https://www.craft.do/privacy

About

Microsoft Loop

This app facilitates collaborative thinking, planning, and creation across devices. It brings together teams, content, and tasks, allowing users to capture ideas, manage projects, and communicate in real-time. Seamlessly integrate with existing tools for a unified workflow.

Highlights
  • Co-creation experience
  • Content and task management
  • Idea capture and task lists
  • Project workspace
  • Real-time commenting and reactions
  • Customizable notifications
  • Cross-Microsoft 365 component editing
Features
Read full description

Think, plan and create together with Loop on the go. Microsoft Loop is a transformative co-creation experience that brings together teams, content and tasks across your tools and devices. Designed for the way you work, Loop can help you think, plan, and create together. • Capture ideas, create task lists, and insert photos to your Loop pages to express your thoughts. • Bring all your project content into a Loop workspace to help your team focus on what matters. • Comment and react in the app to quickly collaborate on the go. • Get only the notifications you care about and jump right back into what needs the most attention. • Edit and share Loop components across Microsoft 365 to help your team be on the same page in one place. To get started, download Loop, and sign in with your Microsoft Account or the account assigned to you by your work or school. This app is provided by either Microsoft or a third-party app publisher and is subject to a separate privacy statement and terms and conditions. Data provided through the use of this store and this app may be accessible to Microsoft or the third-party app publisher, as applicable, and transferred to, stored and processed in the United States or any other country where Microsoft or the app publisher and their affiliates or service providers maintain facilities. Please refer to the End User License Terms for Microsoft Loop. By installing the app, you agree to these terms and conditions. Privacy terms: https://aka.ms/privacy Please refer to the Microsoft Software License Terms, see “License Agreement” under Information. By installing the app, you agree to these terms and conditions.

Screenshots

Craft4 screens
Microsoft Loop4 screens

Verdict

The call

The clearest difference is review sentiment: Craft at 85% against Microsoft Loop's 21%. Craft also leads on update cadence (every 10 days vs monthly) and rating (4.8 vs 4.6). On price, ratings volume, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Craft sells 9 in-app purchases, starting at $9.99 per month and Microsoft Loop sells 4 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Craft holds the better App Store score, 4.8 against 4.6. Both are backed by a comparable volume of ratings — 6.6K and 4.9K respectively. Written reviews point the same way: 85% of Craft's written reviews are positive against 21% of Microsoft Loop's.

UpkeepUpdate frequency

Craft ships an update every 10 days, Microsoft Loop monthly. The most recent releases landed on September 29, 2026 and September 30, 2026 respectively.

Scorecard4 real differences · 6 level
Craft versus Microsoft Loop: the parameters behind the verdict, then further details
ParameterCraftMicrosoft Loop
PriceFreeFree
Rating4.8 (6.6K ratings) — better4.6 (4.9K ratings)
Positive reviews84.6% of reviews — better20.7% of reviews
Number of ratings6.6K — better4.9K
Update frequencyEvery 10 days — betterMonthly
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPad, Mac, Vision Pro — betteriPhone, iPad
Requires iOS17.0 — better18.0
Further details — not scored
Size314 MB165 MB
Age rating4+4+
DeveloperCraft Docs LimitedMicrosoft Corporation

Customer experience

Craft

All ratings6,610 ratings
Positive97.1%
Neutral1.0%
Negative1.9%
Written reviews1,632 reviews
Positive84.6%
Neutral6.1%
Negative9.3%

Microsoft Loop

All ratings4,901 ratings
Positive90.1%
Neutral2.9%
Negative7.0%
Written reviews227 reviews
Positive20.7%
Neutral16.3%
Negative63.0%

User reviews

Craft

From 6.6K App Store ratings

What we love

  • 🚀 Absolutely amazing
  • 👍 Beautiful, clean, simple, increasingly powerful
  • 👍 Fantastic Essential App
  • 👍 Intuitive and easy to use
  • 👍 Seamless sync between devices

Room to improve

  • 💰 Expensive subscription
  • 🐛 Crashes after recent update
  • 🔍 Lack of customization options (e.g. font size)
  • 🔍 Inconsistent and confusing UI conventions
  • 🔍 Lack of basic features like tags and tables

Microsoft Loop

From 4.9K App Store ratings

What we love

  • 🚀 Efficient and useful
  • 👍 Clean and simple UI
  • 💡 Great integration with Microsoft 365
  • 🚀 Powerful collaboration features
  • 👍 Promising app with potential

Room to improve

  • 🐛 Buggy and unstable
  • 🔍 Limited functionality on mobile
  • 🔍 Missing key features compared to desktop
  • 🐛 Frequent crashes and sync issues
  • 🔍 Unintuitive navigation and user experience

Bugs and requests

Craft

Reported bugs

3 issues
  • Crashes when using voice control dictation
  • Inconsistent behavior when rearranging notes
  • Exporting to PDF creates blank first page

Requested features

5 requests
  • Add support for tables and columns
  • Implement tagging system for better organization
  • Improve text editing and formatting options
  • Integrate with more third-party apps and services
  • Add graph view for visualizing note connections

Microsoft Loop

Reported bugs

5 issues
  • App crashes on certain workspaces
  • Inability to save new content
  • Formatting issues with code blocks
  • Keyboard issues and cursor jumping
  • Inconsistent theme and UI behavior

Requested features

5 requests
  • Ability to duplicate pages
  • Improved handwriting and whiteboard support
  • Export/copy to Word or PDF
  • Offline functionality
  • Better access management and guest collaboration

In-app purchases

9 purchases

Craft

Subscriptions9
  • Plus Monthly Subscription1 Month trial$9.991 Month
  • Legacy - Monthly Subscription$10.991 Month
  • Family Monthly Subscription1 Month trial$17.991 Month
Show 6 more
  • Team Monthly Subscription$59.991 Month
  • Plus Annual Subscription1 Year trial$95.991 Year
  • Legacy - Annual Subscription$99.991 Year
  • Family Annual Subscription1 Year trial$179.991 Year
  • Business Monthly Subscription2 variants$299.001 Month
  • Team Annual Subscription$599.001 Year
4 purchases

Microsoft Loop

Subscriptions4
  • Microsoft 365 Personal$9.991 Month
  • Microsoft 365 Family$12.991 Month
  • Microsoft 365 Personal$99.991 Year
Show 1 more
  • Microsoft 365 Family$129.991 Year

Questions

Is Craft free?
Craft is free to download, with in-app purchases available.
Is Microsoft Loop free?
Microsoft Loop is free to download, with in-app purchases available.
Which has better reviews, Craft or Microsoft Loop?
Craft is rated higher. Craft averages 4.8 out of 5 from 6.6K ratings, while Microsoft Loop averages 4.6 from 4.9K ratings.
Do Craft or Microsoft Loop have ads?
Neither Craft nor Microsoft Loop shows ads.
Which is updated more often, Craft or Microsoft Loop?
Craft ships an update every 10 days, and Microsoft Loop monthly. Most recently, Craft was updated on September 29, 2026 and Microsoft Loop on September 30, 2026.

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