Comparison

Craft vs Freeform

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Craft

This app helps you organize your thoughts, manage tasks, and boost productivity with an AI assistant. Create structured documents, plan your day, and connect with other tools for a seamless workflow across all your devices.

Highlights
  • AI Assistant for research and writing
  • Structured document creation
  • Native task management system
  • Daily notes and calendar view
  • Offline access and sync
  • Integrations with other tools
Features
Read full description

Unleash your creativity and take control of your plans with Craft, a productivity app that transforms how you write, organize, and get things done. Create structured documents, manage tasks, organize your knowledge with Collections, and chat about it all with the AI Assistant. With seamless sync across iPhone, iPad, Mac, and the web, your workspace is always ready, online or offline. WRITE ANYWHERE, ANYTIME Your best ideas don’t wait for an internet connection. Work seamlessly offline with full access to all features, then let your changes sync automatically when you reconnect. Whether you’re on iPhone, iPad, or Mac, Craft keeps your writing experience consistent and powerful. AI ASSISTANT IS THERE TO HELP For seamless research, text editing, or searching across your entire knowledge base, Craft’s AI Assistant keeps you in flow on every device you use Craft on. Powered by advanced large language models, it finds any note, answers questions based on your content, and helps you stay on top of your knowledge without making you maintain a strict organizational system. BUILT-IN TASK MANAGEMENT Turn your ideas into action with our native Tasks system. Capture tasks as they emerge in your notes, manage them in a dedicated Inbox, and access them from any page with the Assistant’s help. Set target dates, due dates, and reminders to stay on track. With a unified tasks view, it’s the perfect balance between AI-powered fluidity and a dedicated, always-available space. STAY ON TOP OF YOUR DAY Make daily planning effortless with Daily Notes. Capture quick thoughts, plan your schedule, track tasks, or maintain your personal journal, all in one dedicated space. Switch to the calendar view to visualize your progress, reflect on your week, and understand how your days are shaping up. CONNECT YOUR DOCS TO OTHER TOOLS Turn Craft into the home for your whole workflow. Connect your documents to popular AI chat tools and productivity apps using deep integrations and APIs. Save conversations into Craft, pull in tasks, events, or other content from your existing tools, or even use your Craft documents as a CMS for powering a blog or website. EVERYTHING YOU NEED - Available on iPhone, iPad, Mac, and the web - Markdown and keyboard shortcuts - Link sharing and web publishing - Version history - Fast, reliable sync - Advanced integrations and API support - AI-powered Assistant - Incredible customer support WHAT’S NEW Craft Assistant: your smart partner to brainstorm, research, and write. It can help you find your notes across your space, rewrite and summarize documents, all while keeping you in the flow. MCP & API: connect Craft to AI models and other tools in your productivity stack, turning it into an organizational layer and live memory. Whiteboards: turn thoughts into visuals with a spacious canvas for sketching ideas, mapping projects, and collaborating creatively. QUESTIONS? Contact us on X at @craftdocs or email feedback@craft.do SUBSCRIPTION DETAILS If you purchase a Craft subscription, you’ll be charged via the payment method associated with your Apple ID. Your account will be charged for renewal within 24 hours of the end of the current period. You can turn off auto-renewal at any time in your account settings on the App Store. Craft subscriptions are available as one-month and 12-month packages. Prices may vary depending on country and are subject to change without notice. Current subscriptions cannot be canceled during the active subscription period. If you don’t choose to purchase a Craft subscription, you can continue using Craft for free. Terms of service: https://www.craft.do/terms Privacy policy: https://www.craft.do/privacy

About

Freeform

This app provides a flexible canvas for bringing ideas to life. It supports various file types, drawing tools, and shape libraries for creative projects. Real-time collaboration with multiple users is also a key feature.

Highlights
  • Flexible canvas for ideas
  • Supports photos, video, audio, documents, PDFs, web links
  • Drawing with finger or Apple Pencil
  • Library of over 700 shapes
  • Built-in document scanner
  • Real-time collaboration with up to 100 users
  • Integrated Messages and FaceTime
Read full description

Freeform is now part of Apple Creator Studio, an amazing collection of Apple’s most powerful creative apps designed to help you bring your ideas to life. The suite includes Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage — plus premium content and intelligence features* in Keynote, Pages, Numbers, and Freeform, all in one simple plan. Creating, viewing, and editing boards in Freeform, as well as collaborating in real time, does not require a subscription. Freeform is a great place to bring your ideas to life. Sketch out a project, design a mood board or start a brainstorming session on a flexible canvas that supports almost any kind of file. And with iCloud, all your boards stay in sync, whether you’re on your Apple Vision Pro, your Mac, your iPad or your iPhone. New Features For Apple Creator Studio Subscribers: • Explore high-quality photos, graphics, and illustrations for your document in the all-new Content Hub • Find inspiration faster with collections of new Apple-curated content in the Content Hub • Create stunning images and graphics right in your document, apply quick edits, or adjust the style using AI • Increase the clarity and detail of existing images and graphics using Super Resolution • Use Auto Crop to generate suggestions for how to frame your image Other New Features: • Organize Your Board with Tables. Arrange text, images, and content into flexible rows and columns • Present your ideas with Scenes, letting you save and jump to specific regions of your board Overview Unleash your creativity • Add photos, video, audio, documents, PDFs, web links, stickies and more anywhere on a Freeform board, perfect for creating a digital pinboard, collecting research for a school project or gathering inspiration for your home renovation. • Use your finger to draw anywhere on the canvas. Choose from a variety of brush styles and colors. • Create beautiful diagrams with a library of over 700 shapes and alignment guides to help make your document look just the way you’d like. • Scan paper documents with your iPhone or iPad’s built-in document scanner to archive documents and even annotate them if you’d like, directly on the board. Collaborate with others • Invite your friends or colleagues into your board for real-time collaboration. Freeform brings people together into a shared space for creativity, whether you’re at your desk or on the go. Easily invite others via email, link or Messages. • Brainstorm together with up to 100 collaborators in the same board. • Communicate with Messages or FaceTime. When you’re working on a board with others, you can jump into the associated Messages conversation or start a FaceTime call with your collaborators with a single tap. * Some features of Apple Creator Studio require an Apple Intelligence–capable device. For full system requirements and usage limits for Apple Creator Studio intelligence features, see Apple Support article 125029.

Screenshots

Craft4 screens
Freeform4 screens

Verdict

The call

The clearest difference is in-app purchases: Freeform at none against Craft's 10. Freeform also leads on ratings volume (440K vs 6.6K). Craft's advantage is update cadence (every 10 days vs every 3 months) and rating (4.8 vs 4.6). On price, ads, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Craft sells 9 in-app purchases, starting at $9.99 per month. Freeform asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Craft holds the better App Store score, 4.8 against 4.6. That said, the two scores are not equally well evidenced: Freeform has 440K ratings behind it against 6.6K, so its average is the more settled of the two. Written reviews point the same way: 85% of Craft's written reviews are positive against 73% of Freeform's.

UpkeepUpdate frequency

Craft ships an update every 10 days, Freeform every 3 months. The most recent releases landed on September 28, 2026 and September 29, 2026 respectively.

Scorecard6 real differences · 4 level
Craft versus Freeform: the parameters behind the verdict, then further details
ParameterCraftFreeform
PriceFreeFree
Rating4.8 (6.6K ratings) — better4.6 (440K ratings)
Positive reviews84.7% of reviews — better72.5% of reviews
Number of ratings6.6K440K — better
Update frequencyEvery 10 days — betterEvery 3 months
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPad, Mac, Vision Pro — betteriPhone, iPad, Vision Pro
Requires iOS17.016.2 — better
Further details — not scored
Size314 MB6 MB
Age rating4+4+
DeveloperCraft Docs LimitedApple

Customer experience

Craft

All ratings6,610 ratings
Positive97.1%
Neutral1.0%
Negative1.9%
Written reviews1,631 reviews
Positive84.7%
Neutral6.1%
Negative9.2%

Freeform

All ratings439,937 ratings
Positive88.3%
Neutral5.0%
Negative6.7%
Written reviews3,543 reviews
Positive72.5%
Neutral10.0%
Negative17.5%

User reviews

Craft

From 6.6K App Store ratings

What we love

  • 🚀 Absolutely amazing
  • 👍 Beautiful, clean, simple, increasingly powerful
  • 👍 Fantastic Essential App
  • 👍 Intuitive and easy to use
  • 👍 Seamless sync between devices

Room to improve

  • 💰 Expensive subscription
  • 🐛 Crashes after recent update
  • 🔍 Lack of customization options (e.g. font size)
  • 🔍 Inconsistent and confusing UI conventions
  • 🔍 Lack of basic features like tags and tables

Freeform

From 440K App Store ratings

What we love

  • 🚀 Great for note-taking and organizing
  • 👍 Intuitive and easy to use
  • 🎨 Excellent for creative projects
  • 💡 Useful for brainstorming and mind mapping
  • 🤝 Helpful for collaboration and sharing

Room to improve

  • 🐛 Frequent crashes and glitches
  • 🔋 Drains battery quickly
  • 🤔 Laggy performance, especially with complex boards
  • 🤷‍♀️ Lack of organizational features like folders
  • 📦 Issues with syncing and sharing boards

Bugs and requests

Craft

Reported bugs

3 issues
  • Crashes when using voice control dictation
  • Inconsistent behavior when rearranging notes
  • Exporting to PDF creates blank first page

Requested features

5 requests
  • Add support for tables and columns
  • Implement tagging system for better organization
  • Improve text editing and formatting options
  • Integrate with more third-party apps and services
  • Add graph view for visualizing note connections

Freeform

Reported bugs

4 issues
  • Boards randomly disappearing or not syncing properly
  • Writing and drawing becoming unresponsive or laggy
  • Overlapping and misaligned elements after editing
  • Inability to rotate or resize objects accurately

Requested features

5 requests
  • Add dark mode option
  • Improve Apple Pencil integration with pressure sensitivity
  • Implement undo/redo shortcuts
  • Allow for grouping and aligning of objects
  • Add more shape and text formatting options

In-app purchases

9 purchases

Craft

Subscriptions9
  • Plus Monthly Subscription1 Month trial$9.991 Month
  • Legacy - Monthly Subscription$10.991 Month
  • Family Monthly Subscription1 Month trial$17.991 Month
Show 6 more
  • Team Monthly Subscription$59.991 Month
  • Plus Annual Subscription1 Year trial$95.991 Year
  • Legacy - Annual Subscription$99.991 Year
  • Family Annual Subscription1 Year trial$179.991 Year
  • Business Monthly Subscription2 variants$299.001 Month
  • Team Annual Subscription$599.001 Year
None

Freeform

No in-app purchases

Questions

Is Craft free?
Craft is free to download, with in-app purchases available.
Is Freeform free?
Freeform is free to download, with no in-app purchases.
Which has better reviews, Craft or Freeform?
Craft is rated higher. Craft averages 4.8 out of 5 from 6.6K ratings, while Freeform averages 4.6 from 440K ratings.
Do Craft or Freeform have ads?
Neither Craft nor Freeform shows ads.
Which is updated more often, Craft or Freeform?
Craft ships an update every 10 days, and Freeform every 3 months. Most recently, Craft was updated on September 28, 2026 and Freeform on September 29, 2026.

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