Craft vs Thinking Out Loud (TOL)
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Craft
This app helps you organize your thoughts, manage tasks, and boost productivity with an AI assistant. Create structured documents, plan your day, and connect with other tools for a seamless workflow across all your devices.
- AI Assistant for research and writing
- Structured document creation
- Native task management system
- Daily notes and calendar view
- Offline access and sync
- Integrations with other tools
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Unleash your creativity and take control of your plans with Craft, a productivity app that transforms how you write, organize, and get things done. Create structured documents, manage tasks, organize your knowledge with Collections, and chat about it all with the AI Assistant. With seamless sync across iPhone, iPad, Mac, and the web, your workspace is always ready, online or offline. WRITE ANYWHERE, ANYTIME Your best ideas don’t wait for an internet connection. Work seamlessly offline with full access to all features, then let your changes sync automatically when you reconnect. Whether you’re on iPhone, iPad, or Mac, Craft keeps your writing experience consistent and powerful. AI ASSISTANT IS THERE TO HELP For seamless research, text editing, or searching across your entire knowledge base, Craft’s AI Assistant keeps you in flow on every device you use Craft on. Powered by advanced large language models, it finds any note, answers questions based on your content, and helps you stay on top of your knowledge without making you maintain a strict organizational system. BUILT-IN TASK MANAGEMENT Turn your ideas into action with our native Tasks system. Capture tasks as they emerge in your notes, manage them in a dedicated Inbox, and access them from any page with the Assistant’s help. Set target dates, due dates, and reminders to stay on track. With a unified tasks view, it’s the perfect balance between AI-powered fluidity and a dedicated, always-available space. STAY ON TOP OF YOUR DAY Make daily planning effortless with Daily Notes. Capture quick thoughts, plan your schedule, track tasks, or maintain your personal journal, all in one dedicated space. Switch to the calendar view to visualize your progress, reflect on your week, and understand how your days are shaping up. CONNECT YOUR DOCS TO OTHER TOOLS Turn Craft into the home for your whole workflow. Connect your documents to popular AI chat tools and productivity apps using deep integrations and APIs. Save conversations into Craft, pull in tasks, events, or other content from your existing tools, or even use your Craft documents as a CMS for powering a blog or website. EVERYTHING YOU NEED - Available on iPhone, iPad, Mac, and the web - Markdown and keyboard shortcuts - Link sharing and web publishing - Version history - Fast, reliable sync - Advanced integrations and API support - AI-powered Assistant - Incredible customer support WHAT’S NEW Craft Assistant: your smart partner to brainstorm, research, and write. It can help you find your notes across your space, rewrite and summarize documents, all while keeping you in the flow. MCP & API: connect Craft to AI models and other tools in your productivity stack, turning it into an organizational layer and live memory. Whiteboards: turn thoughts into visuals with a spacious canvas for sketching ideas, mapping projects, and collaborating creatively. QUESTIONS? Contact us on X at @craftdocs or email feedback@craft.do SUBSCRIPTION DETAILS If you purchase a Craft subscription, you’ll be charged via the payment method associated with your Apple ID. Your account will be charged for renewal within 24 hours of the end of the current period. You can turn off auto-renewal at any time in your account settings on the App Store. Craft subscriptions are available as one-month and 12-month packages. Prices may vary depending on country and are subject to change without notice. Current subscriptions cannot be canceled during the active subscription period. If you don’t choose to purchase a Craft subscription, you can continue using Craft for free. Terms of service: https://www.craft.do/terms Privacy policy: https://www.craft.do/privacy
Thinking Out Loud (TOL)
Transform spoken words into written journal entries with advanced speech-to-text technology. Securely store your thoughts in the cloud with intelligent formatting for a seamless journaling experience.
- Speech-to-text journaling
- Cloud storage
- Intelligent formatting
- Secure encryption
- Effortless thought capture
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Unleash the power of your thoughts and ideas with Thinking Out Loud (TOL), the ultimate speech-to-text journaling app! Say goodbye to the limitations of traditional typing and experience the seamless fusion of technology and personal expression. TOL revolutionizes journaling by enabling you to effortlessly transform your spoken words into beautifully crafted written entries, all securely stored in the cloud for your convenience. Speak Your Mind, Effortlessly: Let your words flow freely as you speak directly into the app. TOL's advanced speech recognition technology captures your thoughts with astonishing accuracy, saving you time and effort. Whether it's your daily musings, profound reflections, or creative sparks, TOL ensures that nothing is lost. Elegantly Crafted Journals: Your spoken words are transformed into well-organized, polished journal entries. TOL's intelligent formatting adapts to your voice, maintaining the originality and emotion of your thoughts while ensuring readability and coherence. It's like having a personal scribe at your service! Privacy & Security: Your thoughts are your sanctuary, and we treat them as such. TOL employs state-of-the-art encryption to ensure your journals remain private and secure. Your data is for your eyes only. Begin your journey of self-discovery, creativity, and mindfulness with Thinking Out Loud (TOL). Download now and start turning your spoken words into a treasure trove of memories and insights! Download TOL to begin your journaling journey today!
Screenshots
Verdict
The clearest difference is in-app purchases: Thinking Out Loud (TOL) at none against Craft's 10. Thinking Out Loud (TOL) also leads on update cadence (every 2 days vs every 11 days) and review sentiment (100% vs 85%). Craft's advantage is ratings volume (6.6K vs 10) and device support (4 vs 1). On price, rating, ads and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Craft sells 9 in-app purchases, starting at $9.99 per month. Thinking Out Loud (TOL) asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.8 for Craft against 4.9 for Thinking Out Loud (TOL). That said, the two scores are not equally well evidenced: Craft has 6.6K ratings behind it against 10, so its average is the more settled of the two. Written reviews are what separate them: 85% of Craft's written reviews are positive against 100% of Thinking Out Loud (TOL)'s.
Craft ships an update every 11 days, Thinking Out Loud (TOL) every 2 days. The most recent releases landed on November 3, 2026 and October 24, 2026 respectively.
| Parameter | Craft | Thinking Out Loud (TOL) |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (6.6K ratings) | 4.9 (10 ratings) — better |
| Positive reviews | 84.6% of reviews | 100.0% of reviews — better |
| Number of ratings | 6.6K — better | 10 |
| Update frequency | Every 11 days | Every 2 days — better |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad, Mac, Vision Pro — better | iPhone |
| Requires iOS | 17.0 | 16.0 — better |
| Further details — not scored | ||
| Size | 345 MB | 11 MB |
| Age rating | 4+ | 4+ |
| Developer | Craft Docs Limited | Jackson Wiese |
Customer experience
Craft
Thinking Out Loud (TOL)
Bugs and requests
Craft
Reported bugs
3 issues- Crashes when using voice control dictation
- Inconsistent behavior when rearranging notes
- Exporting to PDF creates blank first page
Requested features
5 requests- Add support for tables and columns
- Implement tagging system for better organization
- Improve text editing and formatting options
- Integrate with more third-party apps and services
- Add graph view for visualizing note connections
Thinking Out Loud (TOL)
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Craft
- Plus Monthly Subscription1 Month trial$9.991 Month
- Legacy - Monthly Subscription$10.991 Month
- Family Monthly Subscription1 Month trial$17.991 Month
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- Team Monthly Subscription$59.991 Month
- Plus Annual Subscription1 Year trial$95.991 Year
- Legacy - Annual Subscription$99.991 Year
- Family Annual Subscription1 Year trial$179.991 Year
- Business Monthly Subscription2 variants$299.001 Month
- Team Annual Subscription$599.001 Year
Thinking Out Loud (TOL)
No in-app purchases









