Pretty Lavish vs Never Fully Dressed

Consider this your front row seat to everything PL. Discover the latest drops, signature silhouettes and forever pieces, all in one place. From dresses worthy of your biggest plans to elevated staples that make the everyday feel anything but, your next wardrobe favourite is only a scroll away. Whether there’s a wedding in the diary, a last-minute dinner, a summer escape or simply an excuse to wear something new, we’ve got the outfit for it. Expect feminine silhouettes, modern tailoring, signature knitwear and occasionwear designed to be loved long after the event. And because we know the best pieces don’t hang around for long, the Pretty Lavish app makes it even easier to stay one step ahead. WHY YOU’LL LOVE IT • Exclusive early access: Get there first with app-only early access to selected new drops, collections and more. • Newness, as it lands: Be first in line for our latest drops, new-season collections and most-wanted styles. • Something for every plan: From wedding guest and bridesmaid dressing to date nights, holidays and everything in between. • Your favourites, all together: Spotted something you love? Save it to your wishlist and come back when you’re ready. • Shopping made simple: Browse your favourites and checkout seamlessly, wherever you are. • Never miss a moment: Stay in the know with updates on new arrivals, exclusive offers and everything happening at PL.

Never Fully Dressed, a community that celebrates, empowers and supports everybody through feel good dressing in inclusive sizing from a UK 6-28, US 2-24. Unique prints in quality fabrics, designed in house with a multi-wear function, creating investment pieces, bringing joy to your wardrobe Founded in 2009 by Lucy Aylen, Never Fully Dressed started life as a market stall, today we are more than a fashion brand, we encourage feel-good dressing, clothing that has the power to change how you feel With a vision of designing clothing with a multi- wear function, creating styles that are investment pieces made of high quality fabrics in elevated prints Inspired by our customer, our community really is the voice of our brand, encouraging supporting conversations across all channels and within our 3 stores in Essex, UK, New York and LA