Comparison

SmartCellar vs Startle Studio

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SmartCellar

Features
Read full description

SmartCellar app is a companion for the BeerTech SmartCellar system, a device that saves your venue money by regulating the times at which the cellar’s cooler is operational, whilst maintaining the correct Beer Storage Temperature. With the SmartCellar app, you can: • Manage one or an unlimited number of SmartCellar installations • Retrieve actual operational data wirelessly over Bluetooth • Calculate estimated annual savings after inputting your price paid for electricity and chiller size • Email savings reports to multiple e-mails from your phone

About

Startle Studio

Manage music, audio messages, and digital screen content for your business locations. Optimize tech performance and energy efficiency with smart monitoring and tips.

Highlights
  • Control playlists
  • Manage audio messages
  • Digital screen content
  • Multi-location management
  • Tech performance monitoring
  • Energy efficiency tips
Features
Read full description

Startle Studio puts your music and tech at your fingertips, making it easier than ever to create an atmosphere that’s totally in sync with your customers. From one single platform, control your playlists, audio messages, digital screen content and more, knowing you have full control, whether you’ve got 1 location or 1,000. With our brand spanking new feature Tune-Up™, we’ll help you make the most of your Startle products by monitoring and scoring your tech’s performance. Hardware using power during down-time? We’ll sort that. Due a playlist refresh? You’ll get a heads up. Christmas music scheduled in May? Well, we’d hope not, but we’ll be checking on the off-chance something looks fishy. And with newly added tips and tricks to make your experience more energy efficient, you’ll not only be doing your bit to help the planet but will be saving your business money, money, money (as our Swedish friends ABBA would say) along the way. Download the Startle Studio app now to get building your pitch perfect experience.

Screenshots

SmartCellar4 screens
Startle Studio4 screens

Verdict

The call

The clearest difference is update cadence: SmartCellar at monthly against Startle Studio's every 6 months. SmartCellar also leads on iOS requirement (12.0 vs 15.1). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

SmartCellar ships an update monthly, Startle Studio every 6 months. Both last shipped on November 3, 2026.

Scorecard2 real differences · 8 level
SmartCellar versus Startle Studio: the parameters behind the verdict, then further details
ParameterSmartCellarStartle Studio
PriceFreeFree
Rating—5.0 (1 ratings) — better
Positive reviews—50.0% of reviews
Number of ratings—1 — better
Update frequencyMonthly — betterEvery 6 months
AdsNoNo
In-app purchasesNoNo
Monetization—Free
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS12.0 — better15.1
Further details — not scored
Size43 MB43 MB
Age rating12+4+
DeveloperBEERTECH LTDStartle

In-app purchases

None

SmartCellar

No in-app purchases

None

Startle Studio

No in-app purchases

Questions

Is SmartCellar free?
SmartCellar is free to download, with no in-app purchases.
Is Startle Studio free?
Startle Studio is free to download, with no in-app purchases.
Do SmartCellar or Startle Studio have ads?
Neither SmartCellar nor Startle Studio shows ads.
Which is updated more often, SmartCellar or Startle Studio?
SmartCellar ships an update monthly, and Startle Studio every 6 months. Most recently, SmartCellar was updated on November 3, 2026 and Startle Studio on November 3, 2026.

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