MSCHF vs FEATURE
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MSCHF
This app serves as the exclusive channel to discover upcoming releases from a conceptual collective known for its elaborate interventions. It exposes the absurdity of cultural, political, and monetary systems through unique projects.
- Hear about future releases
- Discover conceptual interventions
- Explore cultural critiques
- Understand monetary system critiques
- Stay updated on projects
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MSCHF is a conceptual collective developing elaborate interventions that expose the absurdity of our cultural, political, and monetary systems. This app is the only way to hear about our future releases.
FEATURE
Shop the latest in fashion, footwear, and lifestyle from over 150 exclusive brands. Discover streetwear and high-end fashion, including exclusive sneaker releases and the brand's own in-house label.
- Shop latest fashion and footwear
- Exclusive brand collections
- Sneaker release updates
- In-house label apparel
- Stay updated on new collections
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Introducing the official FEATURE app, a seamless way to shop the latest in fashion, footwear, and lifestyle. Established in 2010, we have cultivated a destination where fashion, music, and art could co-exist, providing the highest quality that streetwear and high-end fashion culture have to offer. FEATURE is home to over 150 of the most exclusive and sought-after brands, including Nike, adidas Originals, Stüssy, Stone Island, Comme des Garcons, and more. Along with our name brands, we also stock our own private in-house label that features a selection of ready-to-wear apparel and graphics that encompass our mantra: ‘All Things Good.’ Join the FEATURE Family today to stay up to date on the latest collections, sneaker releases, and more, all within our app.
Screenshots
Verdict
The clearest difference is rating: FEATURE at 4.8 against MSCHF's 3.6. FEATURE also leads on ratings volume (3.7K vs 409). MSCHF's advantage is monetization model (ad-supported vs free with in-app purchases) and iOS requirement (14.0 vs 18.0). On price, review sentiment, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
FEATURE holds the better App Store score, 4.8 against 3.6. That said, the two scores are not equally well evidenced: FEATURE has 3.7K ratings behind it against 409, so its average is the more settled of the two. Written reviews complicate that: 59% of MSCHF's written reviews are positive against 54% of FEATURE's, so the app with the better star average is not the one people write more warmly about.
MSCHF ships an update every 3 weeks, FEATURE fortnightly. Both last shipped on October 17, 2026.
| Parameter | MSCHF | FEATURE |
|---|---|---|
| Price | Free | Free |
| Rating | 3.6 (409 ratings) | 4.8 (3.7K ratings) — better |
| Positive reviews | 58.6% of reviews — better | 54.0% of reviews |
| Number of ratings | 409 | 3.7K — better |
| Update frequency | Every 3 weeks | Fortnightly — better |
| Ads | Yes | Yes |
| In-app purchases | No | No |
| Monetization | Ad-supported — better | Free with in-app purchases |
| Devices | iPhone, iPod | iPhone, iPad |
| Requires iOS | 14.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 23 MB | 66 MB |
| Age rating | 4+ | 4+ |
| Developer | MSCHF Product Studio Inc. | FEATURE LLC |
Customer experience
MSCHF
FEATURE
User reviews
MSCHF
From 409 App Store ratingsWhat we love
- 👍 Fun and interesting app
- 🚀 Great user interface
- 💡 Unique and innovative products
- 👍 Smooth app experience
- 💡 Exciting drops and releases
Room to improve
- 🐛 App crashes and bugs
- 🔒 Privacy concerns with phone number requirement
- ⚠️ Sold out products and lack of availability
- ⚠️ Poor customer service and communication
- ⚠️ Overpriced or gimmicky products
FEATURE
From 3.7K App Store ratingsWhat we love
- 🚀 Wide range of products
- 💡 Convenient app for shopping and entering raffles
- 👍 Easy to navigate and use
- 👍 Smooth shopping experience
- 👍 Great app design and layout
Room to improve
- 🐛 Slow app performance
- 🐛 Removal of favorite feature
- 🔒 Poor customer service and lack of responsiveness
- 🐛 Inability to cancel or track orders
- 🐛 Received damaged/fake products
Bugs and requests
MSCHF
Reported bugs
4 issues- App crashes during drops
- Verification process not working
- Screen time tracking issues
- Compatibility problems with older devices
Requested features
4 requests- Bring back chat feature
- Add more transparency around product availability
- Improve accessibility for photosensitive users
- Offer international shipping and availability
FEATURE
Reported bugs
3 issues- Slow app performance
- Inability to cancel or track orders
- Issues with user login and payment info not saving
Requested features
4 requests- Ability to save user login and payment info
- Option to get notified if you win/lose a raffle
- Inclusion of sizing guides for products
- Improved raffle system with better chances of winning
In-app purchases
MSCHF
No in-app purchases
FEATURE
No in-app purchases
