AIL Plus vs HoldFast
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AIL Plus
Manage your benefit program conveniently from your mobile device. Customize your experience, access helpful guides, and get instant answers from an AI-powered expert. Requires an existing membership to use.
- On-the-go benefit access
- Customizable home page
- Provider selection
- Dependent management
- Benefit utilization guides
- AI-powered expert chat
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"Access your benefits with AIL Plus™, the mobile app for your benefit program. CONVENIENT ACCESS TO BENEFITS: Access all your benefits with the touch of a button, anytime, anywhere FIT THE APP TO YOUR NEEDS: Customize the app to your preferences – change the order of your benefits on the home page, select favorite providers, and add dependents FULLY UTILIZE YOUR BENEFITS: Make sure you’re getting the most from your benefits with how-to guides, videos, and quick links to important benefit actions CHAT WITH BEN: As your Artificial Intelligence-enabled Benefit Expert Navigator, BEN guides your benefit experience, providing the information and answers you need, when you need them Use of this app requires an existing membership.
HoldFast
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HoldFast is a crisis de-escalation tool built for moments when stress turns dangerous. When you're overwhelmed, panicked, or in crisis, HoldFast gives you one place to find your footing — call for help, breathe through the surge, ground yourself in the present, or reach the people who matter most. Built by someone who watched stress nearly take a friend's life, HoldFast is designed for strength, not softness. No clinical jargon. No wellness-industry talk. Just tools that work, the moment you need them. WHAT'S INSIDE • Hold-to-Activate Emergency Button WCAG AAA-compliant. Hold for one second to instantly access 988, Crisis Text Line, or your own trusted contacts. Designed to prevent accidental activation during a panic moment. • Guided Breathing 4-4-6-2 box breathing with optional haptic feedback. Close your eyes and feel the rhythm — your phone breathes with you. • 5-4-3-2-1 Grounding A clinically-recognized sensory grounding exercise that pulls you back to the present moment, one sense at a time. • Personal Crisis Contacts Add the people you trust — Mom, your therapist, your best friend — and reach them with one tap when you're spiraling. Pre-written check-in texts available. • Stress Self-Check-Ins A simple 1-to-5 scale for noticing how you're doing. No clinical language, no gamification. Just gentle pattern awareness over time. • Custom Color Palettes Build your own calming color scheme. Share it anonymously. Browse palettes others have shared. No likes, no ratings, no social pressure — just colors that calm you. • Safety Ping Set a trusted contact and a check-in window. If you don't check in, they get a gentle "they might need you" message. Quiet safety net, no surveillance. • Low-Stimulus & Cognitive Modes Strip the interface down to its barest form when your senses are overloaded. Fewer animations, softer surfaces, slower transitions. BUILT FOR PEOPLE WHO DON'T USE WELLNESS APPS HoldFast was built for the people who reject "calm" and "mindful" branding — veterans, first responders, athletes, men, anyone who finds traditional mental health apps condescending. The visual language is steady and grounded. The copy treats you like an adult. YOUR DATA STAYS ON YOUR DEVICE Your check-ins, contacts, and palettes are stored locally. HoldFast does not transmit your personal data to external servers. Community palettes are shared anonymously with no identifying information. ACCESSIBILITY • WCAG 2.2 AA compliance throughout • Full dark mode support • Respects prefers-reduced-motion system setting • Customizable text scaling (80%–150%) • Focus mode for cognitive accessibility • High-contrast emergency states (7.2:1 ratio — exceeds AAA) IN HONOR OF SERINA Serina was one of the strongest women we knew. A single mom who carried more than most, with a grace that hid the weight of it. To everyone around her, she was the one holding things together. No one knew how heavy life had become. She took her own life. HoldFast is for the people, like Serina, who appear unbreakable. For the ones who never ask for help because they're too busy being someone else's strength. For everyone fighting battles no one sees. This is for you. IMPORTANT HoldFast is a support tool, not a medical device. It does not diagnose, treat, or replace professional medical care. In a real emergency, always call 911. For mental health crises, call or text 988 (Suicide & Crisis Lifeline).
Screenshots
Verdict
The clearest difference is update cadence: HoldFast at every 4 days against AIL Plus's every 2 months. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
AIL Plus ships an update every 2 months, HoldFast every 4 days. The most recent releases landed on October 15, 2026 and October 7, 2026 respectively.
| Parameter | AIL Plus | HoldFast |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (1.6K ratings) — better | — |
| Positive reviews | 77.9% of reviews | — |
| Number of ratings | 1.6K — better | — |
| Update frequency | Every 2 months | Every 4 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Ad-supported | — |
| Devices | iPhone, iPod | iPhone, iPad |
| Requires iOS | 15.1 — better | 16.0 |
| Further details — not scored | ||
| Size | 83 MB | 4 MB |
| Age rating | 17+ | 12+ |
| Developer | New Benefits | Nature's Grace LLC |
In-app purchases
AIL Plus
No in-app purchases
HoldFast
No in-app purchases









