Comparison

REsimpli vs REI BlackBook

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

REsimpli

This app helps real estate investors manage leads, track tasks, and communicate efficiently on the go. It offers features like an organized inbox, in-app calling, and instant notifications to streamline deal closing. Seamlessly synced with its desktop counterpart, it keeps your real estate business organized and productive from anywhere.

Highlights
  • App Inbox for messages and notifications
  • In-app calling to leads and buyers
  • Instant notifications on lead activities
  • View comprehensive lead details and history
  • Skip trace leads to find contact details
  • Manage tasks with a simple system
  • Direct mail to leads from the app
Features
Read full description

REsimpli helps real estate investors close more deals with an intuitive mobile app that syncs seamlessly with the desktop version, keeping you organized and productive. Manage leads, track tasks, and communicate efficiently from anywhere. Key Features: -App Inbox – Keep all your messages and notifications organized in one central location. -In-App Calling – Call leads and buyers directly from the app for streamlined communication. -Instant Notifications – Receive real-time alerts on lead activities to stay ahead of opportunities. -Deep Linking – Open the app instantly when tapping on any REsimpli lead or buyer URL for quick access. -Lead Details – View comprehensive lead information and communication history at a glance. -Skip Trace Lead – Quickly find contact details for your leads, making it easier to reach them. -Direct Mail – Send personalized direct mail to leads directly from the app. -Driving for Dollars – Track routes and efficiently find properties worth investing in while on the move. -Manage Tasks – Stay on top of your tasks with a simple, easy-to-use task management system. -Centralized Communication – Manage all seller and buyer interactions in one place, ensuring timely follow-ups. Seamlessly Synced with Desktop -All your data syncs automatically across devices, so your information is always up-to-date, whether you’re on your phone or desktop. Download REsimpli now to streamline your real estate business with powerful tools and simplified management, all in your pocket!

About

REI BlackBook

Manage real estate leads, contacts, and business operations on the go. Make and receive calls, send texts, take notes, and automate follow-ups directly from your mobile device.

Highlights
  • Lead and contact management
  • Inbound/outbound calling
  • 2-way text messaging
  • Call logging and automation
  • Property detail viewing
  • Real-time notifications
Read full description

The REI BlackBook app gives real estate investors the power to manage leads, contacts, and day-to-day business operations—all from one app, wherever you are. With instant access to your REI BlackBook account, you can easily make and receive calls, take notes, view properties, and automate follow-up workflows. Key Features: Inbound & Outbound Calling: Instantly see who’s calling and know which campaign they’re responding to. 2-Way Text Messaging: Stay connected with your leads by sending and receiving texts directly from the app. Contact Management: Access all your contacts in one place, view notes and property details, and trigger workflows with ease. Call Logging & Workflow Automation: Organize your calls, apply notes, and launch automated follow-ups right after a conversation. Multiple Phone Numbers: Manage all your REI BlackBook numbers seamlessly in one mobile app. Stay in control of your business with real-time notifications and quick access to your contacts, leads, and workflows. Whether you’re making follow-up calls or checking property details, the REI BlackBook app ensures you never miss a beat. Download today and manage your business effortlessly—anytime, anywhere.

Screenshots

REsimpli4 screens
REI BlackBook4 screens

Verdict

The call

The clearest difference is rating: REsimpli at 4.9 against REI BlackBook's 3.7. REsimpli also leads on ratings volume (387 vs 3). REI BlackBook's advantage is in-app purchases (none vs 5) and iOS requirement (13.4 vs 18.4). On price, review sentiment, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. REsimpli sells 5 one-off in-app purchases. REI BlackBook asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

REsimpli holds the better App Store score, 4.9 against 3.7. That said, the two scores are not equally well evidenced: REsimpli has 387 ratings behind it against 3, so its average is the more settled of the two. Written reviews complicate that: 99% of REsimpli's written reviews are positive against 100% of REI BlackBook's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly monthly. The most recent releases landed on September 25, 2026 and September 9, 2026 respectively.

Scorecard5 real differences · 5 level
REsimpli versus REI BlackBook: the parameters behind the verdict, then further details
ParameterREsimpliREI BlackBook
PriceFreeFree
Rating4.9 (387 ratings) — better3.7 (3 ratings)
Positive reviews98.7% of reviews100.0% of reviews — better
Number of ratings387 — better3
Update frequencyMonthlyMonthly
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree — better
DevicesiPhone, iPadiPhone, iPod
Requires iOS18.413.4 — better
Further details — not scored
Size77 MB31 MB
Age rating4+4+
DeveloperREsimpliREI Group LLC

Customer experience

REsimpli

All ratings387 ratings
Positive97.2%
Neutral1.0%
Negative1.8%
Written reviews305 reviews
Positive98.7%
Neutral0.0%
Negative1.3%

REI BlackBook

All ratings3 ratings
Positive66.7%
Neutral0.0%
Negative33.3%
Written reviews3 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

REsimpli

Reported bugs

2 issues
  • Website downtime disrupting operations
  • Authentication errors on mobile app

Requested features

3 requests
  • Advanced analytics and reporting
  • Improved mobile app visibility for owners
  • More flexible pipeline customization

REI BlackBook

Not enough reviews yet to summarise bugs or requests.

In-app purchases

5 purchases

REsimpli

One-time5
  • 100 Credits$29.99
  • 50 Credits$49.99
  • 200 Credits$59.99
Show 2 more
  • 100 Credits$94.99
  • Add Sub-User$149.99
None

REI BlackBook

No in-app purchases

Questions

Is REsimpli free?
REsimpli is free to download, with in-app purchases available.
Is REI BlackBook free?
REI BlackBook is free to download, with no in-app purchases.
Which has better reviews, REsimpli or REI BlackBook?
REsimpli is rated higher. REsimpli averages 4.9 out of 5 from 387 ratings, while REI BlackBook averages 3.7 from 3 ratings.
Do REsimpli or REI BlackBook have ads?
Neither REsimpli nor REI BlackBook shows ads.
Which is updated more often, REsimpli or REI BlackBook?
REsimpli ships an update monthly, and REI BlackBook monthly. Most recently, REsimpli was updated on September 25, 2026 and REI BlackBook on September 9, 2026.

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