Comparison

Waffle vs Building Unity

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Waffle

This app facilitates shared journaling for couples, families, and friends to deepen connections. Users can share daily updates, photos, and videos, and answer prompts to get to know each other better. It offers a private space to document memories and strengthen relationships.

Highlights
  • Shared journaling for groups
  • Photo and video sharing
  • Daily prompts to foster connection
  • Customizable journal covers
  • Private and secure entries
  • Relationship strengthening tool
Features
Read full description

Waffle is the #1 shared journal app for staying connected and getting to know your partner, family, friends, or anyone you care about better. By journaling together on Waffle, you and your journal members will feel seen, heard, and loved. THE BEST SHARED JOURNAL APP Waffle lets you practice self-care together with your favorite people. Journaling consistently can be hard on your own, but it's easier and more fun together, like sharing a warm, fluffy waffle. Share photos and videos to tell them about your day, record memories, and capture the little things that might otherwise be forgotten—all in one journal. STAY UPDATED LIFE UPDATES "Documenting our married life together -- the highs, lows, and little things in between" - Amber "I love when I get notifications" - Karla No matter how far apart you are or how busy your day is, Waffle lets you take intentional moments to connect. Open the Waffle app at the end of the day, unwind, and share your story. If you thought about them during the day, let them know in your journal entry! WAFFLE TIME "When my friend says "Waffle time, people!" at the end of the day, my face lights up" - Lucy "Especially helped my girlfriend to recenter at the end of the day and see the many good parts of life that are easily drowned out." - Herman WAFFLE OF THE DAY QUESTIONS "Get to know each other better even though we've been married for 20 years" - Faith "It's a form of therapy. Brought me and my sister closer than ever." - Rita Waffle of the Day questions are designed to strengthen your relationships. By answering them each day, you and your journal members will get to know each other better. It helps you understand what's on their mind and lets them know what's on yours. Waffle makes sharing easy, with no pressure, in a relaxed and non-confrontational way. AESTHETIC JOURNAL COVERS "Allowed me and my mom to connect on a deeper level" - Cecilia "Allows me to vent in a constructive way" - Isabella Your everyday tool should be pretty and aesthetically pleasing. Choose the cover that lifts your spirits the most. Waffle can help you if you are: • A long-distance couple • A military family staying connected during deployment • Looking to make therapy sessions more effective by sharing your day-to-day events and feelings with your therapist • A mother and daughter communicating better in a non-confrontational way • Reuniting and staying connected with your childhood friends • Trying to stay off social media and focus on the relationships that matter most • Strengthening your faith through a prayer journal • Reconnecting after a long marriage • An engaged couple getting ready for married life • Offering emotional support to your best friend • Making parenting or co-parenting easier • Sharing your baby photos with context • Practicing gratitude in a group • Dealing with an eating disorder • Increasing sexual intimacy in your relationship • In a long-distance relationship, struggling with time differences • Looking to improve couple therapy • Looking to connect with your children A NEW FORM OF THERAPY "It's a therapy for us" - Mariah "Extra helpful for my therapy sessions" - Isabella "Honestly this app is helping us more than our marriage counseling did" - Holly We believe that shared journaling is a new form of therapy that can restore meaningful human connections—connections that are essential to our emotional health and well-being but are rapidly disappearing in our society. With Waffle Plus, you’ll be able to: • Add photos and videos to any entry • Record and attach voice memos • Unlock unlimited premium daily question decks • Choose from our entire collection of premium covers • Export your journal as a printable PDF Say hi at support@journal.com or visit wafflejournal.com. Terms: https://www.wafflejournal.com/terms Privacy policy: https://www.wafflejournal.com/privacy-policy

About

Building Unity

Features
Read full description

uilding Unity helps couples build a stronger relationship, one day at a time. Pair with your partner in seconds using an invite code, then grow together with simple daily habits, guided tools for hard conversations, and a shared view of your progress. Working with a therapist? Connect them, and choose exactly what they can see. DAILY CHECK-INS • Answer a few quick questions each day: how connected, respected, and heard you feel, plus stress, mood, and energy • Share an appreciation and what you need from your partner • Your partner's answers unlock only after you've both checked in ASSESSMENTS • Explore communication, trust, conflict style, respect, love languages, and more • See results and trends over time, in supportive, non-clinical language TALK, REPAIR, AND REBUILD TRUST • Communication cards and guides for reflective listening and repair • A calm, 5-step guided conversation for working through disagreements, with a pause timer • Trust tools: daily trust challenges, a promise tracker, a transparency journal, and healing exercises GOALS AND GROWTH • Set weekly, monthly, yearly, and bucket-list goals together • Track progress on a shared relationship dashboard • Celebrate milestones and streaks JOURNAL AND DATE NIGHTS • Shared couple journal, gratitude, prayer, dream, and vision entries, with private entries only you can read • Date night ideas you can save, plan, and look back on • A shared calendar for everything coming up AI COMPANION (OPTIONAL) • Reflections, conversation starters, date night ideas, and weekly encouragement • Always supportive and never diagnostic. You choose whether to use it. WORK WITH YOUR THERAPIST (OPTIONAL) • Connect a licensed therapist or practice with an invitation code • Receive and complete homework assignments • Message your therapist securely • You control what they can see from Consent Management and can revoke access anytime PRIVATE BY DESIGN • Only your partner sees what you share, and your therapist sees only what you allow • Optional Face ID lock • Delete your account anytime from Settings Building Unity is a relationship-growth companion. It is not therapy, medical care, or crisis support. If you or your partner are in danger, call 911 or your local emergency number. For emotional support in the U.S., call or text 988.

Screenshots

Waffle4 screens
Building Unity4 screens

Verdict

The call

The clearest difference is in-app purchases: Building Unity at none against Waffle's 17. Building Unity also leads on iOS requirement (13.0 vs 15.1). Waffle's advantage is chart position (#154 vs unranked). On price, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Waffle sells 17 in-app purchases, starting at $9.99 per 7 days. Building Unity asks for nothing beyond the download.

Scorecard3 real differences · 8 level
Waffle versus Building Unity: the parameters behind the verdict, then further details
ParameterWaffleBuilding Unity
PriceFreeFree
Rating4.6 (10K ratings) — better—
Positive reviews46.3% of reviews—
Number of ratings10K — better—
Update frequencyEvery 4 days—
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchases—
Best chart rank#154 — better—
DevicesiPhone, iPodiPhone, iPod
Requires iOS15.113.0 — better
Further details — not scored
Size143 MB80 MB
Age rating4+4+
DeveloperPoppy AI, Inc.Lorie-Ann Brown

Bugs and requests

Waffle

Reported bugs

3 issues
  • App crashes when trying to open old journal entries
  • Issues with uploading and viewing photos/videos
  • Inability to create new journals or add collaborators

Requested features

5 requests
  • Add ability to comment on journal entries
  • Implement a more flexible pricing structure (e.g., monthly option)
  • Allow customization of journal covers and layouts
  • Improve stability and fix reported bugs
  • Add time zone support for shared journals

Building Unity

Not enough reviews yet to summarise bugs or requests.

In-app purchases

17 purchases

Waffle

Subscriptions16
  • Waffle Weekly$9.997 Days
  • Waffle Monthly Plus$14.991 Month
  • Waffle Monthly Plus$19.991 Month
Show 13 more
  • Waffle Unlimited$39.991 Year
  • 1 Plus Journal7 Days trial$39.991 Year
  • Waffle Unlimited7 Days trial$39.991 Year
  • Waffle Unlimited Plus7 Days trial$49.991 Year
  • 1 Plus Journal7 Days trial$49.991 Year
  • Waffle Unlimited7 Days trial$59.991 Year
  • 1 Plus Journal7 Days trial$74.991 Year
  • Waffle Unlimited$74.991 Year
  • Waffle Unlimited7 Days trial$89.991 Year
  • 2 Plus Journals7 Days trial$89.991 Year
  • Unlimited Plus Journals7 Days trial$129.001 Year
  • 2 Plus Journals7 Days trial$129.991 Year
  • Unlimited Plus7 Days trial$199.991 Year
One-time1
  • Lifetime Unlimited$199.99
None

Building Unity

No in-app purchases

Questions

Is Waffle free?
Waffle is free to download, with in-app purchases available.
Is Building Unity free?
Building Unity is free to download, with no in-app purchases.
Do Waffle or Building Unity have ads?
Neither Waffle nor Building Unity shows ads.

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