iTi Updater vs SmartCraft Manager
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
iTi Updater
This utility app allows users to update the firmware on Interactive Technologies Bluetooth-enabled products. It provides details on firmware changes and supports both upgrading and downgrading firmware versions.
- Bluetooth device firmware updates
- View firmware upgrade details
- Upgrade firmware
- Downgrade firmware
- List of available upgrades
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Use this application to upgrade your Interactive Technologies Bluetooth-enabled products. The application provides a list of available firmware ugprades and gives details as to what changed between subsequent versions. It enables upgrades and downgrades of firmware.
SmartCraft Manager
This app allows authorized Mercury dealers and boat builders to remotely configure SmartCraft-powered vessels. It offers an intuitive dashboard for setup, cloud-integrated IoT features, and over-the-air updates, streamlining the configuration process.
- Remote vessel configuration
- Intuitive dashboard
- Cloud-integrated IoT features
- Over-the-air firmware updates
- Repeatable configurations
- CAN H functionality control
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The Mercury Marine SmartCraft Manager is a one-stop solution available exclusively for authorized Mercury dealers and boat builders to configure SmartCraft-powered vessels using a mobile device. The app unlocks many industry-first features, including … - An intuitive dashboard that helps set up vessels remotely without the need for interacting with multi-function displays on the vessels, saving setup time and resources for boat builders, dealers and consumers - Industry-leading cloud-integrated IoT-type features along with easy over-the-air firmware and software updates - Easily repeatable configurations that save time and resources while configuring vessels - Ability to turn off CAN H functionality through the app on vessels equipped with SmartCraft Connect SmartCraft Manager serves as a central connection point to devices that link into the growing Mercury SmartCraft ecosystem.
Screenshots
Verdict
The clearest difference is rating: iTi Updater at 1.8 against SmartCraft Manager's 1.2. iTi Updater also leads on update cadence (monthly vs every 3 months). SmartCraft Manager's advantage is ratings volume (26 vs 5) and iOS requirement (12.2 vs 14.0). On price, review sentiment, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
iTi Updater holds the better App Store score, 1.8 against 1.2. That said, the two scores are not equally well evidenced: SmartCraft Manager has 26 ratings behind it against 5, so its average is the more settled of the two. Written reviews split almost evenly too, at 0% and 0% positive.
iTi Updater ships an update monthly, SmartCraft Manager every 3 months. Both last shipped on November 3, 2026.
| Parameter | iTi Updater | SmartCraft Manager |
|---|---|---|
| Price | Free | Free |
| Rating | 1.8 (5 ratings) — better | 1.2 (26 ratings) |
| Positive reviews | 0.0% of reviews | 0.0% of reviews |
| Number of ratings | 5 | 26 — better |
| Update frequency | Monthly — better | Every 3 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 14.0 | 12.2 — better |
| Further details — not scored | ||
| Size | 6 MB | 50 MB |
| Age rating | 4+ | 4+ |
| Developer | Interactive Technologies, Inc. (KS) | Mercury Marine LLC |
Customer experience
iTi Updater
SmartCraft Manager
In-app purchases
iTi Updater
No in-app purchases
SmartCraft Manager
No in-app purchases
Questions
Is iTi Updater free?
Is SmartCraft Manager free?
Which has better reviews, iTi Updater or SmartCraft Manager?
Do iTi Updater or SmartCraft Manager have ads?
Which is updated more often, iTi Updater or SmartCraft Manager?
Other comparisons
