Metro Bank Authenticator vs Apvertise

We believe that people come first, and that everyone deserves a great experience every step of the way – whether it’s on our app, online or face to face. We’re here to make your life (and your banking) easier, which is why we’ve created our Authenticator app for our Metro Bank Business customers. Need some help? Our Local Business Managers and Relationship Managers are on hand to support you and your business. Features: You can use this app to authenticate certain actions on your Metro Bank Business online banking, like logging in, setting up new payments, or making changes to your account. It only takes a few taps – and there’s no need to worry about finding your physical security device. Metro Bank’s Authenticator app is available for customers registered for Commercial Online Banking and Business Online Plus. Standard data charges from your mobile service provider may apply. Help and support: If you experience any issues downloading or registering the Metro Bank Authenticator app, please visit us in store or call us on 0345 08 08 500. Metro Bank PLC. Registered in England and Wales. Company number: 6419578. Registered office: One Southampton Row, London, WC1B 5HA. We are authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Metro Bank PLC is an independent UK Bank - it is not affiliated with any other bank or organisation (including the METRO newspaper or its publishers) anywhere in the world. "Metrobank" is the registered trademark of Metro Bank PLC. more

Apvertise is an AdTech platform that has digitized, monetized and democratized the traditional monopolized influencer-marketing by bringing the brands/marketers and influencers of all sizes (nano-, micro- and the mega-influencers) onto a platform, a marketplace. Marketers (Apvertisers) create digital campaigns, set budget based on the volume of engagements and impacts desired, indicate the preferred social media platforms, the preferred influencer type(s) etc. and the influencers get alerted by the platform as soon as the campaign is created. As many relevant influencers (as are interested in spreading the brand story) can share the campaign on as many social media platforms as they desire. They get paid per impression/click that they are able to generate in their network of followers. Marketers are able to plan/budget adequately, they pay for actual impact, not the arbitrary fees charged by the traditional influencer. Marketers now have the tool to overcome the pains and the challenges facing the desires for cost-effective contents virality and massively-authentic engagement. Apvertise is the tool, the lightbulb in a dark room! Some realities are worthy of mention and they have huge implications on the effectiveness of marketing campaigns: • Nano-influencers (below 5k followers) drive the highest engagement • Micro-influencers (5k to 20k followers) are half of all influencers. • Brands are more interested in working with micro-influencers. • Mega- and Celebrity-influencers account for 90% of the gigs. • The objective of achieving massively-engaging and cost-effective viral contents is hampered by the following challenges: Spotting false followers Brands pay influencers based on the number of followings, whereas 10% of the Instagram users may be bots. Though the social media platforms continue to optimize their technologies, but the bots that continue to haunt them down the rabbit hole. Spotting fake followers and inauthentic social media activity is a chief concern for brands and marketers—and is the top influencer marketing challenge overall. Rising influencer cost The influencer-marketing is dominated by the very expensive Mega- and Celebrity-influencers who freely and arbitrarily dictate prices. It’s unscientific, hardly backed by numbers. The engagement maestros (nano- and micro-influencers), who are incidentally cheaper for brands, are not easily found. Reducing time spent managing campaigns Finding, engaging and contracting influencers can be time consuming and complex. Finding the right influencers; Contracting; Payments; Communication; Measuring and Improving ROI to ensure campaign effectiveness (clicks) and value for money are difficult, time-consuming, expensive and often times impossible. Setting the right budget What budget is appropriate, how much should the influencer be paid? This is a very difficult question because payment is upfront but performance (clicks and impressions) are in the future: indeterminate and indeterminable. Its all a guess work. Measuring and recording the impact of the influencer is necessary for right-sizing the budget. Let’s revisit the challenges, to see how Apvertise is fixing them The problems and the risks have been eliminated and mitigated: fake following is addressed and setting the right budget is now possible because only actual clicks are paid for; influencer cost is now reduced and saturation rate is fast declining (while engagement ascends) because the nano- and micro-influencers are now able to contract; the complexity of finding, communicating, contracting and monitoring influencers are now fully automated. Actually, anyone can now be an influencer. Aren’t we all, anyway? Welcome to the exciting new world of the digital, monetized and democratized influencer-marketing industry.