Between Us vs Cuddle
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Between Us
This app offers exercises, tips, and videos to help couples improve their relationship. It facilitates constructive reflection on difficulties and allows optional sharing of answers with a partner to foster mutual understanding. Content is organized into topic bundles covering communication, past, present, and future as a couple.
- Guided exercises for couples
- Tips and videos for relationship improvement
- Optional partner answer sharing
- Topic bundles for focused learning
- Reflection prompts on communication
- Focus on relationship history and future
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Between Us is an app designed to help people have a better relationship with their partner. It has been created by Tavistock Relationships, an organisation based in London, UK, which has been helping couples for more than 70 years. The app provides individuals and couples with a range of exercises, tips, videos and information so that they can better understand what’s going wrong in their relationship and do something about it. One of the ways in which the app works is by helping partners in a relationship to reflect together, and more constructively, on their difficulties. A number of the topics on the app ask the user a short series of questions, about themselves, and then also about their partner. As you use the app, you will be asked if you would like to share your answers with a nominated other (i.e. your partner). This is optional and can be reversed at any time. If you would like to use the app in order to understand one another better we recommend that you use this option. The only data shared between you and your partner will be your answers to the particular topic questions in the app where you have allowed sharing to take place. The content on the app is divided into ‘Topic bundles’. Each bundle contains a number of topics (or exercises). So, for example, the Topic Bundle called “Looking at how you communicate as a couple” contains the Topics called “Improving communication between you” and “Looking at what’s stopping you communicating well”. While the Topic Bundle called “Your past, present and future as a couple” contains the Topics called “Working out what’s really causing problems between you”, “It’s not all bad: focusing on the best things about your relationships” and “How to avoid slipping back into old relationship habits”. Some of the topics are exercise-based, for example asking you questions about your experience, and that of your partner; or using a structured set of prompts in order to give you and your partner the opportunity to express yourselves clearly. Other topics are video-based, where you can watch short videos designed to help you and your partner reflect on some of the underlying issues which might be driving conflict between you. And some of the topics are more skill-based, providing you with information about different techniques which you might want to try in order to improve communication and closeness between you and your partner. The material in this app has been derived a model of couple therapy which has been used successfully for many years in the National Health Service in England to help people who are experiencing relationship difficulties. The app is confidential and anything you and your partner write in the app is private and stays between you, should you choose to share your entries.
Cuddle
This app helps couples strengthen their relationship through guided conversations, games, and mood tracking. It offers personalized AI insights and emotional support to foster deeper connection and intimacy, regardless of relationship stage or distance.
- AI relationship assistant
- Personalized compatibility insights
- Relationship games and questions
- Shared mood and habit tracking
- Emotional support and guidance
- Long-distance relationship tools
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Cuddle is a modern relationship tracker and helper designed to help every couple build a stronger, healthier relationship through care, attention, and everyday connection. Whether you’re newly dating, in a long-term relationship, navigating distance, or growing through marriage, Cuddle offers the best questions for couples to spark meaningful conversations. Unlock Your AI Relationship Assistant Experience our new post-onboarding flow! Complete foundational tests to receive deep AI insights about your personality and compatibility. Once you invite your partner, you’ll unlock a dedicated AI Assistant that uses your unique data to provide personalized, non-generic guidance for your love life. Build a Relationship That Grows With You Cuddle is your personal relationship helper, buddy, and coach in one place. It helps a couple stay emotionally together, even in LDR or long distance situations. Many couples have been using it to deepen their connection over time. With smart tools and gentle guidance, the app supports real life, real feelings, and real love — every single day. Track What Truly Matters Use the built-in tracker to monitor your shared mood, emotional closeness, habits, and milestones. A special counter lets each pair celebrate progress, from daily check-ins to your next anniversary or romantic date. A home screen widget keeps your connection visible and close. Play, Talk, and Discover Turn growth into fun relationship games with interactive activities made for any couple. Answer thoughtful questions for couples, take a playful quiz, or complete a deeper test to explore personality, compatibility, intimacy, and even libido. These moments create joy, spark intimate conversations, and help partners open up naturally. Emotional Support & Guidance Cuddle offers gentle advice inspired by modern therapy and counseling practices. Think of it as a wise emotional coach — not judgmental, not overwhelming, just supportive. It helps a couple stay happy, connected, and emotionally safe, even during stressful periods of life. Made for Every Kind of Love Whether you’re an adult in a committed relationship, a pair in a long journey, or partners trying to stay close across distance, Cuddle adapts to you. Choose your preferred language, personalize your experience, and grow at your own pace. Why Couples Choose Cuddle • Strengthen love and daily intimacy • Stay emotionally together, even in LDR • Build habits that support marriage and long-term relationship goals • Create space for deep, meaningful connection • Celebrate progress, memories, and shared joy Cuddle is more than an app — it’s my place for warmth, trust, and closeness. Download Cuddle today and connect with your partner in a calmer, more caring way. Because every couple deserves a relationship filled with understanding, love, and real closeness.
Screenshots
Verdict
The clearest difference is review sentiment: Cuddle at 56% against Between Us's 0%. Cuddle also leads on update cadence (fortnightly vs every 2 months). Between Us's advantage is in-app purchases (none vs 13) and iOS requirement (12.1 vs 15.6). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Cuddle sells 13 in-app purchases, starting at $9.99 per month. Between Us asks for nothing beyond the download.
Between Us ships an update every 2 months, Cuddle fortnightly. The most recent releases landed on September 9, 2026 and October 3, 2026 respectively.
| Parameter | Between Us | Cuddle |
|---|---|---|
| Price | Free | Free |
| Rating | — | 4.5 (108 ratings) — better |
| Positive reviews | 0.0% of reviews | 55.6% of reviews — better |
| Number of ratings | — | 108 — better |
| Update frequency | Every 2 months | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 12.1 — better | 15.6 |
| Further details — not scored | ||
| Size | 31 MB | 112 MB |
| Age rating | 4+ | 17+ |
| Developer | Tavistock Institute of Medical Psychology THE | ABI Services LTD |
Customer experience
Between Us
Cuddle
In-app purchases
Between Us
No in-app purchases
Cuddle
- Cuddle Premium$9.991 Month
- Cuddle Premium$11.991 Month
- Cuddle Premium$19.991 Year
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- Cuddle Premium$29.991 Year
- Cuddle Premium$34.991 Year
- Cuddle Premium$41.991 Year
- Cuddle Premium7 Days trial$49.991 Year
- Cuddle Premium$49.991 Year
- Cuddle Premium1 Month trial$49.991 Year
- Cuddle Premium7 Days trial$59.991 Year
- Cuddle Premium$59.991 Year
- Cuddle Premium1 Month trial$59.991 Year
- ASK EXPERT$6.99
Questions
Is Between Us free?
Is Cuddle free?
Do Between Us or Cuddle have ads?
Which is updated more often, Between Us or Cuddle?
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