Search Ads Manager vs Reporting
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Search Ads Manager
Manage all your Apple Search Ads campaigns, ad groups, and keywords from a single, secure workspace on your iPhone, iPad, or Mac. Streamline workflows with powerful tools for bulk editing, campaign creation, and keyword control.
- Unified workspace for campaigns, ad groups, and keywords
- Bulk editing of budgets, geo-targeting, and status
- SKAG builder for single-keyword ad groups
- Keyword control center with bulk updating
- Campaign creation wizard
- Automatic refresh and persistent settings
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See where your Apple Ads (Apple Search Ads) budget goes. SearchAds Manager brings campaign reporting and bulk management to iPhone, iPad, and Mac for app developers and marketers. TRACK PERFORMANCE - Monitor spend, impressions, taps, installs, cost per tap (CPT), and cost per acquisition (CPA). - Review trends and explore reports by date range, campaign, ad group, and keyword. MAKE CHANGES FASTER With a paid upgrade: - Adjust daily budgets, bids, countries, and campaign status. - Paste keyword lists to update bids and statuses in bulk. - Create single keyword ad groups (SKAGs) and launch campaigns across multiple countries. - Manage ad groups and their ads from the same workspace. On Mac, connect compatible tools through the optional local MCP server for reporting and campaign actions. CONNECT YOUR ACCOUNT Requires an Apple Ads account with API access. Connect using your API credentials; your private key is stored in the device Keychain. The app interface is in English. IN-APP PURCHASES Reporting is free. Creating or changing campaigns, ad groups, ads, and keywords requires a paid upgrade. Choose a lifetime purchase or an auto-renewing subscription where offered. Payment is charged to your Apple ID account when you confirm the purchase. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Your account is charged for renewal within 24 hours before the current period ends. Manage or cancel subscriptions in your App Store account settings. Privacy Policy: https://www.rs.ltd/privacy Terms of Use: https://www.rs.ltd/terms
Reporting
Track revenue and performance across multiple ad networks with detailed metrics. Visualize your earnings with bar charts and review historical data. Supports AdMob, AppLovin, and more.
- Multiple ad network support
- Revenue bar charts
- Widgets for quick access
- Historical revenue data
- Detailed ad metrics (eCPM, requests, impressions)
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Features you will love: • 14 ad networks in one app • Bar charts for your revenue • Widgets • Filter your revenue by app • A list of historical revenue per network • Details like ad requests, ad impressions, eCPM and more. Currently the following ad networks are supported: • AdMob • AppLovin AppDiscovery • AppLovin Max • Unity LevelPlay (ironSource) • Unity Ads • Liftoff Monetize (Vungle) • Mintegral • Pangle • InMobi • DT Exchange • Moloco • Chartboost • BidMachine • Yandex Ads Your API keys are stored securely in the Keychain on your device. More coming soon! Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is review sentiment: Search Ads Manager at 100% against Reporting's 40%. Search Ads Manager also leads on rating (5.0 vs 3.9) and update cadence (weekly vs every 3 weeks). Reporting's advantage is monetization model (free with in-app purchases vs paid) and ratings volume (12 vs 3). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Search Ads Manager sells 4 in-app purchases, starting at $4.99 per 7 days and Reporting sells 4 in-app purchases, starting at $1.49 per month. Whichever you choose, the download price is not the number that matters.
Search Ads Manager holds the better App Store score, 5.0 against 3.9. Both are backed by a comparable volume of ratings — 3 and 12 respectively. Written reviews point the same way: 100% of Search Ads Manager's written reviews are positive against 40% of Reporting's.
Search Ads Manager ships an update weekly, Reporting every 3 weeks. Both last shipped on November 3, 2026.
| Parameter | Search Ads Manager | Reporting |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (3 ratings) — better | 3.9 (12 ratings) |
| Positive reviews | 100.0% of reviews — better | 40.0% of reviews |
| Number of ratings | 3 | 12 — better |
| Update frequency | Weekly — better | Every 3 weeks |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Paid | Free with in-app purchases — better |
| Devices | iPhone, iPad, Mac | iPhone, iPad, Mac |
| Requires iOS | 17.4 | 17.0 — better |
| Further details — not scored | ||
| Size | 24 MB | 29 MB |
| Age rating | 4+ | 4+ |
| Developer | Remote Sunrise LTD | Furkan Simsir |
Customer experience
Search Ads Manager
Reporting
In-app purchases
Search Ads Manager
- Premium - 1 week$4.997 Days
- Premium - 1 month$9.991 Month
- Premium - 1 year$19.991 Year
- Premium - lifetime$39.99
Reporting
- Monthly3 Days trial$1.491 Month
- Yearly7 Days trial$13.991 Year
- Yearly Package7 Days trial$19.991 Year
- Lifetime Package$29.99
Questions
Is Search Ads Manager free?
Is Reporting free?
Which has better reviews, Search Ads Manager or Reporting?
Do Search Ads Manager or Reporting have ads?
Which is updated more often, Search Ads Manager or Reporting?
Other comparisons
