Comparison

Masters vs Couples

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Masters

Easily book and manage beauty appointments online 24/7. Cancel or reschedule without calls, receive reminders, and track your appointment history. Connect directly with your stylist or salon through the app.

Highlights
  • 24/7 online booking
  • Cancel and reschedule appointments
  • Appointment reminders and notifications
  • Full appointment history
  • Direct chat with stylist/salon
  • Connects clients with beauty professionals
Features
Read full description

Book your beauty appointments in seconds! Cancel and reschedule appointments 24/7 without calls and texting. MASTERS is the easy way to book and manage your beauty appointments on the go. ONLINE BOOKING 24/7 Book your appointments wherever you like and within seconds. CANCEL OR RESCHEDULE Manage your bookings. Reschedule or Cancel your beauty appointments without calls or texting. REMINDERS & NOTIFICATIONS You’ll never miss your beauty appointments with our Reminders and Notifications. FULL APPOINTMENT HISTORY We save full Appointment History, so you can easily find information from previous appointments. CONNECTION WITH YOUR STYLIST OR SALON Book & communicate via one App. Use MASTERS Chat to connect with your stylist. MASTERS is a global platform that brings together beauty professionals and their clients. Our service allows you to ease communication and simplify the process of booking appointments, saving both the stylist and the client from hours of calls and texting. If you are a stylist, download "MASTERS - for solo beauty professionals." If you are a salon, download "MASTERS - for salons." You can use the app to make an appointment with any stylist or salon who has joined the MASTERS platform.

About

Couples

Features
Read full description

Couples — one shared space for two. Everything the two of you keep in your heads separately lives in one place, where you can both see it. A CALENDAR FOR TWO Dates, birthdays and anniversaries. An event one of you adds appears on the other's phone at once, in the colour you chose yourselves. It can mirror into your iPhone calendar too, if you want it to. WISHES AND PLANS A link to a thing becomes a card with its name, price and picture. Your partner can quietly reserve a gift, and you will never know. DATE IDEAS Eighty ready-made ideas, filtered by budget — from free to once-a-year. Add your own as well. MEMORY MAP The places you have been: where you met, where you kissed in the rain, where that holiday was. With photos and captions. TIME CAPSULES A letter or a video that opens on a day you choose. Until that day nobody can read it — that rule lives on the server, not in the interface. INTERESTS QUIZ Eighteen questions, and your partner finally learns what you actually like. The app starts suggesting gifts, and places to take you. MOOD OF THE DAY One tap, and your other half sees how the day went. GAMES A hundred questions that never come up over dinner — from chores and money to feelings. Plus a separate 18+ section with a roulette: a random position and place at the heat you pick. It stays closed until you confirm your age yourself, and it closes again from settings. MORE Tasks with who-does-what, shared and private lists, documents behind Face ID, loyalty cards with barcodes, secret votes, a “Soon” section for plans with no date yet, your year in numbers, and eight widgets. NOTHING EXTRA No ads, no analytics, no tracking, no third-party SDKs. Sign in with Apple is optional: without it the app runs entirely on your device.

Screenshots

Masters4 screens
Couples4 screens

Verdict

The call

The clearest difference is update cadence: Couples at every 3 weeks against Masters's every 2 months. Masters's advantage is iOS requirement (15.0 vs 26.0). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Masters ships an update every 2 months, Couples every 3 weeks. The most recent releases landed on November 11, 2026 and November 10, 2026 respectively.

Scorecard2 real differences · 8 level
Masters versus Couples: the parameters behind the verdict, then further details
ParameterMastersCouples
PriceFreeFree
Rating4.9 (129 ratings) — better—
Positive reviews73.3% of reviews—
Number of ratings129 — better—
Update frequencyEvery 2 monthsEvery 3 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPodiPhone, iPad
Requires iOS15.0 — better26.0
Further details — not scored
Size89 MB11 MB
Age rating4+17+
DeveloperJam Soft LLCNikita Kulikov

In-app purchases

None

Masters

No in-app purchases

None

Couples

No in-app purchases

Questions

Is Masters free?
Masters is free to download, with no in-app purchases.
Is Couples free?
Couples is free to download, with no in-app purchases.
Do Masters or Couples have ads?
Neither Masters nor Couples shows ads.
Which is updated more often, Masters or Couples?
Masters ships an update every 2 months, and Couples every 3 weeks. Most recently, Masters was updated on November 11, 2026 and Couples on November 10, 2026.

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