Never Fully Dressed vs Only Curls
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Never Fully Dressed
Discover fashion designed to make you feel good, with inclusive sizing from UK 6-28. Explore unique prints and quality fabrics in versatile pieces that bring joy to your wardrobe.
- Inclusive sizing (UK 6-28)
- Unique in-house prints
- Quality fabrics
- Multi-wear function designs
- Investment pieces
- Feel-good dressing
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Never Fully Dressed, a community that celebrates, empowers and supports everybody through feel good dressing in inclusive sizing from a UK 6-28, US 2-24. Unique prints in quality fabrics, designed in house with a multi-wear function, creating investment pieces, bringing joy to your wardrobe Founded in 2009 by Lucy Aylen, Never Fully Dressed started life as a market stall, today we are more than a fashion brand, we encourage feel-good dressing, clothing that has the power to change how you feel With a vision of designing clothing with a multi- wear function, creating styles that are investment pieces made of high quality fabrics in elevated prints Inspired by our customer, our community really is the voice of our brand, encouraging supporting conversations across all channels and within our 3 stores in Essex, UK, New York and LA
Only Curls
Shop the latest hair care products with ease and get exclusive access to discounts and new collection launches. Enjoy a seamless browsing and checkout experience with app-exclusive offers.
- Exclusive discounts
- Early access to launches
- Easy browsing
- New arrivals catalog
- First-to-know notifications
- Secure and fast checkout
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Download the Only Curls app to access exclusive discounts, early access to collection launches. Everything you love, right at your fingertips. EASY BROWSING Shop the freshest new arrivals across our entire catalog. EXCLUSIVE ACCESS Be first to know about exclusive offers and launches through first-to-know notifications and app-user-only early access. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and secure your new products in an instant with our super easy checkout.
Screenshots
Verdict
The clearest difference is ads: Only Curls at none against Never Fully Dressed's shown. Only Curls also leads on review sentiment (92% vs 74%) and update cadence (every 2 weeks vs every 6 weeks). Never Fully Dressed's advantage is ratings volume (194 vs 7) and monetization model (ad-supported vs free with in-app purchases). On price, rating, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for Never Fully Dressed against 5.0 for Only Curls. That said, the two scores are not equally well evidenced: Never Fully Dressed has 194 ratings behind it against 7, so its average is the more settled of the two. Written reviews are what separate them: 74% of Never Fully Dressed's written reviews are positive against 92% of Only Curls's.
Never Fully Dressed ships an update every 6 weeks, Only Curls every 2 weeks. The most recent releases landed on October 16, 2026 and October 15, 2026 respectively.
| Parameter | Never Fully Dressed | Only Curls |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (194 ratings) | 5.0 (7 ratings) — better |
| Positive reviews | 74.3% of reviews | 92.3% of reviews — better |
| Number of ratings | 194 — better | 7 |
| Update frequency | Every 6 weeks | Every 2 weeks — better |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported — better | Free with in-app purchases |
| Devices | iPhone | iPhone |
| Requires iOS | 17.0 | 16.4 — better |
| Further details — not scored | ||
| Size | 215 MB | 85 MB |
| Age rating | 4+ | 4+ |
| Developer | Never Fully Dressed Limited | Only Curls |
Customer experience
Never Fully Dressed
Only Curls
User reviews
Never Fully Dressed
From 194 App Store ratingsWhat we love
- ✨ Vibrant colors and unique styles
- 💖 High quality clothing
- 💯 Stand out from the crowd designs
- 🌟 Feel good dressing
- 🤩 Wow factor clothing
Room to improve
- 😵 Exhausting website experience
- 🐛 Site not working
- 🐛 App is not usable
- 🐛 App lags significantly
- 🐛 App is slow and annoying
Only Curls
From 7 App Store ratingsWhat we love
- 💖 Amazing products for curls
- 👍 Easy to use app
- ✨ Transforms hair
- 😊 Great customer service
- 💯 Products are effective
Room to improve
- 🐛 App bugs/glitches
- 💰 High price for some items (scrunchies)
- 🛒 Issues with shopping bag
- 💸 Overcharged
- 🚚 Shipping issues (free shipping not applied)
Bugs and requests
Never Fully Dressed
Reported bugs
12 issues- Items in bag cannot be removed
- Apple Pay disappears during checkout
- Shipping amount changes during address input
- Page refreshing issues
- Notify me feature not reflecting actual stock
Show 7 moreShow fewer
- App is not usable, lags, and is buggy
- App is slow and annoying
- App never works
- App is glitchy, cart frozen, pop-up issues
- Terrible packaging leading to damaged items
- Website features missing from the app
- No 'skirts' or 'tops' button on the app
Requested features
3 requests- Tall section for trousers (34" inseam)
- Direct link to rewards page
- View all Curve option
Only Curls
Reported bugs
6 issues- Couldn't add items to shopping bag
- App crashing
- App wouldn't let me delete items in basket
- App won't let you build your own bundle
- Different prices on app to online website
Show 1 moreShow fewer
- Customer service issue (product not received, but refunded)
Requested features
5 requests- Conditioner bar
- Styling crème bar
- Bigger bottle of mousse
- Pump on shampoo bottle
- Dark mode option for app
In-app purchases
Never Fully Dressed
No in-app purchases
Only Curls
No in-app purchases
Questions
Is Never Fully Dressed free?
Is Only Curls free?
Which has better reviews, Never Fully Dressed or Only Curls?
Do Never Fully Dressed or Only Curls have ads?
Which is updated more often, Never Fully Dressed or Only Curls?
Other comparisons
