Comparison

Target CRM vs ASPEN Go

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Target CRM

This business application enables two-way text messaging for dealers to communicate with customers. It allows sending and receiving pictures, managing customer information, requesting reviews, and handling survey responses. The tool aims to improve customer service, reduce phone traffic, and boost team productivity.

Highlights
  • 2-way business text messaging
  • Send and receive pictures
  • Customer management
  • Review requests
  • Survey response management
  • Task and follow-up management
Features
Read full description

Target CRM keeps your dealership connected to its customers from anywhere: text customers, work your deal pipeline, look up inventory and follow up on tasks, all in one app built for dealer teams. Version 21 is a complete redesign: a new look, faster screens and a bottom bar you can arrange around the way you work. MESSENGER • Two-way business texting with photos, videos, PDFs and voice notes • Quick Messages, review links and short links in the composer • Filter, assign and archive conversations by department and location DEALS • See your pipeline by stage and move deals with a tap • Deal details, contacts, products, quotes and files in one place • Create new deals on the go CUSTOMERS • Search, add and update customers • Phones, emails, addresses, tags, notes and order history together INVENTORY • Search wholegoods and parts with sort and filters TASKS • Create, assign and complete follow-ups with due dates, filters and bulk actions FEEDBACK • Survey ratings and customer comments as they arrive NOTIFICATIONS AND SIGN-IN • Push alerts and an in-app notifications inbox • Face ID or Touch ID sign-in Target CRM requires a Target CRM account from Ideal Computer Systems. The modules you see depend on your dealership's setup and your permissions.

About

ASPEN Go

Manage dealership operations directly from your mobile device. This app extends the capabilities of a powerful dealership management system, enabling efficient task management anytime, anywhere.

Highlights
  • Dealership operations management
  • Mobile task management
  • DMS companion app
  • Streamline business operations
  • Manage anytime, anywhere
Features
Read full description

ASPEN Mobile is the ultimate companion app for our powerful ASPEN Dealership Management System (DMS). Streamline your dealership business operations with the convenience of managing crucial tasks right from your mobile device. Experience the power of ASPEN Mobile as it complements and extends the capabilities of our DMS, empowering you to manage your dealership efficiently, anytime, anywhere. Download now and take your dealership management to new heights.

Screenshots

Target CRM4 screens
ASPEN Go4 screens

Verdict

The call

The clearest difference is review sentiment: ASPEN Go at 50% against Target CRM's 0%. ASPEN Go also leads on rating (3.1 vs 1.7). On price, ratings volume, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

ASPEN Go holds the better App Store score, 3.1 against 1.7. Both are backed by a comparable volume of ratings — 7 and 10 respectively. Written reviews point the same way: 0% of Target CRM's written reviews are positive against 50% of ASPEN Go's.

UpkeepUpdate frequency

Target CRM ships an update monthly, ASPEN Go every 3 weeks. The most recent releases landed on November 11, 2026 and November 4, 2026 respectively.

Scorecard2 real differences · 8 level
Target CRM versus ASPEN Go: the parameters behind the verdict, then further details
ParameterTarget CRMASPEN Go
PriceFreeFree
Rating1.7 (7 ratings)3.1 (10 ratings) — better
Positive reviews0.0% of reviews50.0% of reviews — better
Number of ratings710 — better
Update frequencyMonthlyEvery 3 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.015.0
Further details — not scored
Size136 MB184 MB
Age rating17+4+
DeveloperIdeal Computer Systems Inc.Charter Software

Customer experience

Target CRM

All ratings7 ratings
Positive14.3%
Neutral0.0%
Negative85.7%
Written reviews5 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

ASPEN Go

All ratings10 ratings
Positive50.0%
Neutral0.0%
Negative50.0%
Written reviews2 reviews
Positive50.0%
Neutral0.0%
Negative50.0%

In-app purchases

None

Target CRM

No in-app purchases

None

ASPEN Go

No in-app purchases

Questions

Is Target CRM free?
Target CRM is free to download, with no in-app purchases.
Is ASPEN Go free?
ASPEN Go is free to download, with no in-app purchases.
Which has better reviews, Target CRM or ASPEN Go?
ASPEN Go is rated higher. Target CRM averages 1.7 out of 5 from 7 ratings, while ASPEN Go averages 3.1 from 10 ratings.
Do Target CRM or ASPEN Go have ads?
Neither Target CRM nor ASPEN Go shows ads.
Which is updated more often, Target CRM or ASPEN Go?
Target CRM ships an update monthly, and ASPEN Go every 3 weeks. Most recently, Target CRM was updated on November 11, 2026 and ASPEN Go on November 4, 2026.

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