Thule vs TAG Heuer Connected
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Thule
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This is the official Thule app. It allows you to connect to your connected Thule product. Supported product includes: * Thule Chariot Air Purifier * Thule Epos ParkSecure * Thule Elm Connect and Thule Alfi Connect
TAG Heuer Connected
This app connects your TAG Heuer Connected Calibre E5 watch to your phone, offering advanced features for sports, wellness, and daily life. Track runs with expert plans, improve your golf game, and monitor your health metrics. Personalize your watch face and stay connected with calls.
- Expert running plans by New Balance
- Golf course maps and stroke tracking
- Step, heart rate, and calorie monitoring
- Make and receive calls from watch
- Customizable digital watch faces
- Performance analysis and progress tracking
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TAG Heuer Connected for Calibre E5 – Emotion Beyond Technology The TAG Heuer Connected app is the essential link between you and your TAG Heuer Connected Calibre E5, our most advanced connected watch to date. It brings together the elegance of Swiss watchmaking and the power of a seamless digital experience. Designed to unlock the full potential of your watch, the app helps you stay in control, push your limits, and make every moment meaningful. Run With Precision Whether you are training for a race or chasing a new personal best, follow expert running plans powered by New Balance. Sync your sessions, analyze your metrics, and track your progress in real time. From pace and distance to heart rate and recovery, the app keeps you focused on performance. Golf With Confidence Access detailed course maps, track your strokes, and review your rounds. The app helps you refine your strategy and elevate your game, both on and off the green. Prioritize Your Wellness Beyond sports, the app lets you monitor your steps, heart rate, and calories. View trends, set goals, and gain personalized insights to support your physical and mental performance every day. Functional Design Make and receive calls directly from your Calibre E5 Customize your digital watch faces through the app, inspired by TAG Heuer’s most iconic mechanical collections Explore a sport experience designed to help you surpass your limits physically, mentally, and emotionally Crafted for Those Who Aim Higher With a refined and intuitive interface, the app connects effortlessly with the new TAG Heuer OS. It is built to enhance every detail of your experience, from personalization to performance. TAG Heuer Connected Calibre E5 is crafted to unleash your potential – physically, emotionally, mentally. Download the app and enter the TAG Heuer universe.
Screenshots
Verdict
The clearest difference is update cadence: TAG Heuer Connected at fortnightly against Thule's every 5 weeks. Thule's advantage is device support (3 vs 1) and iOS requirement (15.6 vs 18). On price, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Thule ships an update every 5 weeks, TAG Heuer Connected fortnightly. The most recent releases landed on October 27, 2026 and October 28, 2026 respectively.
| Parameter | Thule | TAG Heuer Connected |
|---|---|---|
| Price | Free | Free |
| Rating | — | 4.5 (397 ratings) — better |
| Positive reviews | — | 31.7% of reviews |
| Number of ratings | — | 397 — better |
| Update frequency | Every 5 weeks | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | — | Free with in-app purchases |
| Devices | iPhone, iPod, Apple Watch — better | iPhone |
| Requires iOS | 15.6 — better | 18 |
| Further details — not scored | ||
| Size | 107 MB | 262 MB |
| Age rating | 4+ | 17+ |
| Developer | Thule Sweden AB | TAG Heuer Professional Timing |
Bugs and requests
Thule
Not enough reviews yet to summarise bugs or requests.
TAG Heuer Connected
Reported bugs
4 issues- Bluetooth connection keeps dropping
- App fails to stay connected to the watch
- Weather complication always displays in Celsius
- Live Activity notifications from Apple Sports app don't work
Requested features
4 requests- Ability to get screen captures of the watch
- Improved Bluetooth connectivity and reliability
- Faster location updates for weather complication
- Option to sync with atomic time
In-app purchases
Thule
No in-app purchases
TAG Heuer Connected
No in-app purchases
Questions
Is Thule free?
Is TAG Heuer Connected free?
Do Thule or TAG Heuer Connected have ads?
Which is updated more often, Thule or TAG Heuer Connected?
Other comparisons
