Comparison

Ad Age vs WIRED

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Ad Age

Stay informed with breaking news, in-depth analysis, and insights on marketing, advertising, media, and creative trends. Receive real-time alerts to keep you ahead of industry changes. Access limited content for free, with subscription options for full features.

Highlights
  • Breaking news alerts
  • In-depth analysis
  • Industry insights
  • Creative work showcases
  • Podcasts and videos
  • Exclusive data reports
Features
Read full description

Ad Age delivers breaking news, in-depth analysis, and must-know insights on marketers, ad agencies, media, ad tech, creator trends, AI initiatives—and the best creative work from around the world. Get real-time alerts when news breaks, ensuring you're always informed and prepared for what’s next. The Ad Age app is free to download and provides limited access to articles. Subscribers unlock unlimited access to standard articles, podcasts, and videos. Ad Age All Access members gain even more, including Agency Review Tracker, exclusive data-driven reports, annual rankings and forecasts you won’t find anywhere else. Since 1930, Ad Age has been the industry’s go-to resource for news, insights, analysis, and events, helping marketing and advertising leaders navigate an ever-changing landscape. Download the Ad Age app today and stay at the forefront of the industry.

About

WIRED

Stay informed with breaking tech news, expert analysis, and in-depth reporting on science, culture, and business. Personalize your news feed, listen to narrated articles, and watch exclusive video content. Engage with the community and save stories for later.

Highlights
  • Personalized Daily Digest
  • Article narration
  • Dedicated topic channels
  • Original video content
  • Interactive livestreams
  • Save and share articles
  • Community discussions
Currently charting
Read full description

Download the WIRED app for breaking tech news, expert analysis, and the stories shaping tomorrow. WIRED is obsessed with what comes next. Through rigorous investigations and game-changing reporting, WIRED tells the stories of the people, technologies, and forces transforming our world. A WIRED EXPERIENCE BUILT FOR YOU * Start your day with a personalized Daily Digest, curated around the topics and journalists that matter most to you. * Get notified the moment new stories go live that will be of greatest interest to you. * Explore dedicated channels for AI, security, science, culture, business, and more. LISTEN TO WIRED * Listen to narrated versions of WIRED articles, hands-free, on any commute. * Explore the Audio tab for curated playlists and suggestions for what to listen to next. * Listen for as long as you’d like and pick up right where you left off. WATCH AND GO DEEPER * Tune into original WIRED video in a dedicated Watch tab. * Join interactive livestreams hosted by WIRED staff and expert guests. * Watch interviews, explainers, and behind-the-story video journalism that brings WIRED’s reporting to life. SAVE, SHARE, AND JOIN THE CONVERSATION * Save articles to read later, on your schedule. * Share stories instantly with friends, colleagues, and followers. * Join the WIRED community and take part in conversations with WIRED reporters and readers in our moderated comments. From the latest breakthroughs in AI to the forces reshaping science, business, culture, and society, WIRED helps you understand not just what's happening now, but what it means for what comes next. By downloading the WIRED app, you agree to: * Our User Agreement: http://condenast.com/user-agreement * Our Class Action Waiver and Arbitration Provisions: https://www.condenast.com/user-agreement#introduction-arbitration-notice * Our Privacy Policy: https://www.condenast.com/privacy-policy

Screenshots

Ad Age4 screens
WIRED4 screens

Verdict

The call

The clearest difference is ads: Ad Age at none against WIRED's shown. Ad Age also leads on rating (4.8 vs 4.5) and ratings volume (328 vs 55). WIRED's advantage is update cadence (every 3 weeks vs every 8 months) and review sentiment (48% vs 30%). On price, in-app purchases and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Ad Age holds the better App Store score, 4.8 against 4.5. That said, the two scores are not equally well evidenced: Ad Age has 328 ratings behind it against 55, so its average is the more settled of the two. Written reviews complicate that: 30% of Ad Age's written reviews are positive against 48% of WIRED's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

Ad Age ships an update every 8 months, WIRED every 3 weeks. The most recent releases landed on November 7, 2026 and November 5, 2026 respectively.

Scorecard8 real differences · 3 level
Ad Age versus WIRED: the parameters behind the verdict, then further details
ParameterAd AgeWIRED
PriceFreeFree
Rating4.8 (328 ratings) — better4.5 (55 ratings)
Positive reviews30.0% of reviews47.6% of reviews — better
Number of ratings328 — better55
Update frequencyEvery 8 monthsEvery 3 weeks — better
AdsNo — betterYes
In-app purchasesNoNo
MonetizationFreemiumAd-supported — better
Best chart rank—#59 — better
DevicesiPhone, iPad, iPod — betteriPhone
Requires iOS15.0 — better16.0
Further details — not scored
Size124 MB75 MB
Age rating12+4+
DeveloperCrain Communications, Inc.Advance Magazine Publishers Inc.

Customer experience

Ad Age

All ratings328 ratings
Positive93.9%
Neutral3.0%
Negative3.0%
Written reviews10 reviews
Positive30.0%
Neutral0.0%
Negative70.0%

WIRED

All ratings52 ratings
Positive88.5%
Neutral3.8%
Negative7.7%
Written reviews21 reviews
Positive47.6%
Neutral19.0%
Negative33.3%

In-app purchases

None

Ad Age

No in-app purchases

None

WIRED

No in-app purchases

Questions

Is Ad Age free?
Ad Age is free to download, with no in-app purchases.
Is WIRED free?
WIRED is free to download, with no in-app purchases.
Which has better reviews, Ad Age or WIRED?
Ad Age is rated higher. Ad Age averages 4.8 out of 5 from 328 ratings, while WIRED averages 4.5 from 55 ratings.
Do Ad Age or WIRED have ads?
WIRED shows ads; Ad Age does not.
Which is updated more often, Ad Age or WIRED?
Ad Age ships an update every 8 months, and WIRED every 3 weeks. Most recently, Ad Age was updated on November 7, 2026 and WIRED on November 5, 2026.

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