Comparison

hum kids by Colgate vs Willo

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

hum kids by Colgate

This app uses augmented reality games to make brushing fun and effective for children. It guides kids on how and where to brush, helping them develop lifelong healthy habits. A parent dashboard allows monitoring of each child's progress and brushing sessions.

Highlights
  • Augmented Reality brushing games
  • Teaches proper brushing technique
  • Tracks child's brushing progress
  • Rewards good brushing habits
  • Parental progress dashboard
Read full description

Great games lead to better habits with hum kids by Colgate, smart toothbrushes and connected app technology that work together to guide kids to brush better! Augmented Reality provides a fun gaming experience, while helping kids learn good lifelong habits. The parents-only dashboard helps you monitor each of your kids and their progress. Make brushing fun + effective! Brush with fun games: Turn everyday routines into 2-minute brushing games! Teach where and how to brush: With hum kids, your child will learn proper brushing technique across all zones in their mouth, helping them establish good lifelong brushing habits! Track your child’s progress: Easily check whether your child missed a spot or an entire brushing session via the parents section! Reward good brushing: Your child will unlock new levels and game experiences as they brush!

About

Willo

This app helps make brushing teeth fun for children with interactive timers and achievement levels. Parents can monitor brushing habits and set up reward systems for their kids to encourage consistent oral hygiene.

Highlights
  • Fun brushing timers
  • Achievement levels
  • Track brushing habits
  • Add rewards for kids
  • Encourage oral hygiene
Features
Read full description

Make brushing the easiest part of their day! Pair your Willo brush to the app to unlock fun brushing timers and reach new achievement levels the more you brush. For parents, easily track brushing habits and add rewards for your kids to earn when they brush. Willo - Brush healthy. Brush happy.

Screenshots

hum kids by Colgate4 screens
Willo4 screens

Verdict

The call

The clearest difference is rating: hum kids by Colgate at 4.7 against Willo's 3.4. hum kids by Colgate also leads on ratings volume (12K vs 10) and review sentiment (60% vs 50%). Willo's advantage is update cadence (every 3 weeks vs every 2 months). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

hum kids by Colgate holds the better App Store score, 4.7 against 3.4. That said, the two scores are not equally well evidenced: hum kids by Colgate has 12K ratings behind it against 10, so its average is the more settled of the two. Written reviews point the same way: 60% of hum kids by Colgate's written reviews are positive against 50% of Willo's.

UpkeepUpdate frequency

hum kids by Colgate ships an update every 2 months, Willo every 3 weeks. The most recent releases landed on November 1, 2026 and October 27, 2026 respectively.

Scorecard5 real differences · 5 level
hum kids by Colgate versus Willo: the parameters behind the verdict, then further details
Parameterhum kids by ColgateWillo
PriceFreeFree
Rating4.7 (12K ratings) — better3.4 (10 ratings)
Positive reviews60.0% of reviews — better50.0% of reviews
Number of ratings12K — better10
Update frequencyEvery 2 monthsEvery 3 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.0 — better17
Further details — not scored
Size194 MB194 MB
Age rating4+4+
DeveloperColgate-Palmolive CompanyWillo 32, INC

Customer experience

hum kids by Colgate

All ratings11,535 ratings
Positive93.3%
Neutral2.8%
Negative3.8%
Written reviews160 reviews
Positive60.0%
Neutral13.8%
Negative26.3%

Willo

All ratings10 ratings
Positive60.0%
Neutral0.0%
Negative40.0%
Written reviews4 reviews
Positive50.0%
Neutral0.0%
Negative50.0%

Bugs and requests

hum kids by Colgate

Reported bugs

3 issues
  • Account resets and lost progress
  • Trouble connecting toothbrush to app
  • Orientation issues on tablets

Requested features

4 requests
  • Add more levels and content updates
  • Allow for missing teeth or gum issues
  • Include flossing reminder or integration
  • Add confirmation before in-app purchases

Willo

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

hum kids by Colgate

No in-app purchases

None

Willo

No in-app purchases

Questions

Is hum kids by Colgate free?
hum kids by Colgate is free to download, with no in-app purchases.
Is Willo free?
Willo is free to download, with no in-app purchases.
Which has better reviews, hum kids by Colgate or Willo?
hum kids by Colgate is rated higher. hum kids by Colgate averages 4.7 out of 5 from 12K ratings, while Willo averages 3.4 from 10 ratings.
Do hum kids by Colgate or Willo have ads?
Neither hum kids by Colgate nor Willo shows ads.
Which is updated more often, hum kids by Colgate or Willo?
hum kids by Colgate ships an update every 2 months, and Willo every 3 weeks. Most recently, hum kids by Colgate was updated on November 1, 2026 and Willo on October 27, 2026.

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