Spiral Direct vs Ask & Embla
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Spiral Direct
Shop a wide range of alternative fashion with unique, high-quality designs. Explore styles from Gothic and Horror to Tribal and Fantasy, catering to diverse tastes.
- Dark and cutting-edge designs
- Tribal, Gothic, Horror, Fantasy styles
- Vintage and Fashion collections
- Fairies and Dragons designs
- Demons and Angels artwork
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Spiral has been an established brand since 1990, offering dark and cutting edge designs into the alternative fashion market. Always supplying unique & top quality artworks that cover everything from the hardcore Tribal to Gothic, Horror, Fantasy, Vintage and Fashion, not forgetting the magical Fairies and Dragons specially designed for the ladies…....we have it all from Demons from Hell to Angels in Heaven! Download our app to start shopping!
Ask & Embla
Discover unique alternative jewelry and objects, from gothic to minimalist styles. Access rings, necklaces, earrings, and body piercing jewelry on the go. Enjoy app-exclusive discounts and early access to new arrivals.
- Explore alternative jewelry and objects
- Gothic, grunge, and minimalist styles
- Rings, necklaces, earrings, body piercing
- App-exclusive discounts and promos
- Wishlist and saved account details
- Notifications for sales and new arrivals
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SHOPPING FOR ALTERNATIVE SOULS Explore our alternative jewelry and objects from the palm of your hand. From gothic and grunge styles to minimalist designs, access unique accessories like rings, necklaces, earrings, body piercing jewelry and stretched ear jewelry on the go. APP-ONLY EXCLUSIVES Download and get 15% OFF your first in-app order. Enjoy app-exclusive promos and discounts. BE FIRST TO KNOW Get the latest updates on our sales, new arrivals, early bird promos and app-exclusive releases delivered straight to you. SMOOTHER SHOPPING Experience an optimised shopping platform equipped with intuitive browsing - save your account details, information and wishlists for quicker, hassle-free and secure transactions.
Screenshots
Verdict
The clearest difference is ads: Ask & Embla at none against Spiral Direct's shown. Ask & Embla also leads on ratings volume (762 vs 3). Spiral Direct's advantage is review sentiment (100% vs 82%) and monetization model (ad-supported vs free with in-app purchases). On price, rating, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for Spiral Direct against 4.9 for Ask & Embla. That said, the two scores are not equally well evidenced: Ask & Embla has 762 ratings behind it against 3, so its average is the more settled of the two. Written reviews are what separate them: 100% of Spiral Direct's written reviews are positive against 82% of Ask & Embla's.
Both ship on a similar rhythm, roughly every 3 weeks. Both last shipped on November 7, 2026.
| Parameter | Spiral Direct | Ask & Embla |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (3 ratings) — better | 4.9 (762 ratings) |
| Positive reviews | 100.0% of reviews — better | 82.4% of reviews |
| Number of ratings | 3 | 762 — better |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported — better | Free with in-app purchases |
| Devices | iPhone | iPhone |
| Requires iOS | 17.0 — better | 18.0 |
| Further details — not scored | ||
| Size | 140 MB | 61 MB |
| Age rating | 4+ | 4+ |
| Developer | Spiral Direct Ltd | Ask & Embla |
Customer experience
Spiral Direct
Ask & Embla
Bugs and requests
Spiral Direct
Not enough reviews yet to summarise bugs or requests.
Ask & Embla
Reported bugs
2 issues- 15% first-order discount not redeemable through app
- Septum clicker closure mechanism fails to stay secured
Requested features
2 requests- Improved discount code application process in app
- Better quality control for closure mechanisms on clickers
In-app purchases
Spiral Direct
No in-app purchases
Ask & Embla
No in-app purchases
Questions
Is Spiral Direct free?
Is Ask & Embla free?
Which has better reviews, Spiral Direct or Ask & Embla?
Do Spiral Direct or Ask & Embla have ads?
Which is updated more often, Spiral Direct or Ask & Embla?
Other comparisons
