Comparison

SmartCraft Manager vs VMH Flex Marine

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SmartCraft Manager

This app allows authorized Mercury dealers and boat builders to remotely configure SmartCraft-powered vessels. It offers an intuitive dashboard for setup, cloud-integrated IoT features, and over-the-air updates, streamlining the configuration process.

Highlights
  • Remote vessel configuration
  • Intuitive dashboard
  • Cloud-integrated IoT features
  • Over-the-air firmware updates
  • Repeatable configurations
  • CAN H functionality control
Read full description

The Mercury Marine SmartCraft Manager is a one-stop solution available exclusively for authorized Mercury dealers and boat builders to configure SmartCraft-powered vessels using a mobile device. The app unlocks many industry-first features, including … - An intuitive dashboard that helps set up vessels remotely without the need for interacting with multi-function displays on the vessels, saving setup time and resources for boat builders, dealers and consumers - Industry-leading cloud-integrated IoT-type features along with easy over-the-air firmware and software updates - Easily repeatable configurations that save time and resources while configuring vessels - Ability to turn off CAN H functionality through the app on vessels equipped with SmartCraft Connect SmartCraft Manager serves as a central connection point to devices that link into the growing Mercury SmartCraft ecosystem.

About

VMH Flex Marine

This compact device displays extensive boat data, customizable across multiple screens. Easily set up alarms and access information via a smartphone app, even with gloves or in wet conditions.

Highlights
  • Compact and powerful display
  • Customizable data screens
  • Laser touch button for navigation
  • Smartphone setup and control
  • Reads from sensors and CAN
  • LIN connectivity for battery data
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THE VMH FLEX Tiny device / endless possibilities Small but powerful, the VMH Flex is the perfect compromise to display a large amount of boat data in a compact device. No matter if you are wearing gloves or if it is raining on your deck, the innovative laser touch button allows you to scroll up to 5 different screens. Every screen can be freely customized with your most important information, and the setup – including alarms – is easily done with your smartphone just with a »tap«. Capable of reading from both sensors and CAN the VMH Flex is further empowered by the LIN connectivity to get all the information from your battery thanks to the Intelligent Battery Sensor.

Screenshots

SmartCraft Manager3 screens
VMH Flex Marine4 screens

Verdict

The call

The clearest difference is ratings volume: SmartCraft Manager at 26 against VMH Flex Marine's 1. SmartCraft Manager also leads on iOS requirement (12.2 vs 15.0). On price, rating, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

SmartCraft Manager holds the better App Store score, 1.2 against 1.0. That said, the two scores are not equally well evidenced: SmartCraft Manager has 26 ratings behind it against 1, so its average is the more settled of the two.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 3 months. The most recent releases landed on November 3, 2026 and October 30, 2026 respectively.

Scorecard2 real differences · 8 level
SmartCraft Manager versus VMH Flex Marine: the parameters behind the verdict, then further details
ParameterSmartCraft ManagerVMH Flex Marine
PriceFreeFree
Rating1.2 (26 ratings) — better1.0 (1 ratings)
Positive reviews0.0% of reviews—
Number of ratings26 — better1
Update frequencyEvery 3 monthsEvery 3 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS12.2 — better15.0
Further details — not scored
Size50 MB3 MB
Age rating4+4+
DeveloperMercury Marine LLCVeratron AG

In-app purchases

None

SmartCraft Manager

No in-app purchases

None

VMH Flex Marine

No in-app purchases

Questions

Is SmartCraft Manager free?
SmartCraft Manager is free to download, with no in-app purchases.
Is VMH Flex Marine free?
VMH Flex Marine is free to download, with no in-app purchases.
Which has better reviews, SmartCraft Manager or VMH Flex Marine?
SmartCraft Manager is rated higher. SmartCraft Manager averages 1.2 out of 5 from 26 ratings, while VMH Flex Marine averages 1.0 from 1 ratings.
Do SmartCraft Manager or VMH Flex Marine have ads?
Neither SmartCraft Manager nor VMH Flex Marine shows ads.
Which is updated more often, SmartCraft Manager or VMH Flex Marine?
SmartCraft Manager ships an update every 3 months, and VMH Flex Marine every 3 months. Most recently, SmartCraft Manager was updated on November 3, 2026 and VMH Flex Marine on October 30, 2026.

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