SmartCraft Manager vs VMH Flex Marine
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SmartCraft Manager
This app allows authorized Mercury dealers and boat builders to remotely configure SmartCraft-powered vessels. It offers an intuitive dashboard for setup, cloud-integrated IoT features, and over-the-air updates, streamlining the configuration process.
- Remote vessel configuration
- Intuitive dashboard
- Cloud-integrated IoT features
- Over-the-air firmware updates
- Repeatable configurations
- CAN H functionality control
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The Mercury Marine SmartCraft Manager is a one-stop solution available exclusively for authorized Mercury dealers and boat builders to configure SmartCraft-powered vessels using a mobile device. The app unlocks many industry-first features, including … - An intuitive dashboard that helps set up vessels remotely without the need for interacting with multi-function displays on the vessels, saving setup time and resources for boat builders, dealers and consumers - Industry-leading cloud-integrated IoT-type features along with easy over-the-air firmware and software updates - Easily repeatable configurations that save time and resources while configuring vessels - Ability to turn off CAN H functionality through the app on vessels equipped with SmartCraft Connect SmartCraft Manager serves as a central connection point to devices that link into the growing Mercury SmartCraft ecosystem.
VMH Flex Marine
This compact device displays extensive boat data, customizable across multiple screens. Easily set up alarms and access information via a smartphone app, even with gloves or in wet conditions.
- Compact and powerful display
- Customizable data screens
- Laser touch button for navigation
- Smartphone setup and control
- Reads from sensors and CAN
- LIN connectivity for battery data
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THE VMH FLEX Tiny device / endless possibilities Small but powerful, the VMH Flex is the perfect compromise to display a large amount of boat data in a compact device. No matter if you are wearing gloves or if it is raining on your deck, the innovative laser touch button allows you to scroll up to 5 different screens. Every screen can be freely customized with your most important information, and the setup – including alarms – is easily done with your smartphone just with a »tap«. Capable of reading from both sensors and CAN the VMH Flex is further empowered by the LIN connectivity to get all the information from your battery thanks to the Intelligent Battery Sensor.
Screenshots
Verdict
The clearest difference is ratings volume: SmartCraft Manager at 26 against VMH Flex Marine's 1. SmartCraft Manager also leads on iOS requirement (12.2 vs 15.0). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
SmartCraft Manager holds the better App Store score, 1.2 against 1.0. That said, the two scores are not equally well evidenced: SmartCraft Manager has 26 ratings behind it against 1, so its average is the more settled of the two.
Both ship on a similar rhythm, roughly every 3 months. The most recent releases landed on November 3, 2026 and October 30, 2026 respectively.
| Parameter | SmartCraft Manager | VMH Flex Marine |
|---|---|---|
| Price | Free | Free |
| Rating | 1.2 (26 ratings) — better | 1.0 (1 ratings) |
| Positive reviews | 0.0% of reviews | — |
| Number of ratings | 26 — better | 1 |
| Update frequency | Every 3 months | Every 3 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 12.2 — better | 15.0 |
| Further details — not scored | ||
| Size | 50 MB | 3 MB |
| Age rating | 4+ | 4+ |
| Developer | Mercury Marine LLC | Veratron AG |
In-app purchases
SmartCraft Manager
No in-app purchases
VMH Flex Marine
No in-app purchases
Questions
Is SmartCraft Manager free?
Is VMH Flex Marine free?
Which has better reviews, SmartCraft Manager or VMH Flex Marine?
Do SmartCraft Manager or VMH Flex Marine have ads?
Which is updated more often, SmartCraft Manager or VMH Flex Marine?
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