Lofty Open House vs Zero Real Estate Execution

Lofty subscribers can use Lofty Open House to build simple open house forms. These forms are used to collect the contact information of interested home buyers during open house events and delivered directly into your Lofty CRM. No more time spent deciphering handwriting and manually entering data into an antiquated spreadsheet. Get more leads, close more sales, increase your productivity with Lofty Open House! This app is built and maintained by Lofty, an all-in-one real estate solution that offers CRM, IDX, team management, lead generation, and more.

Zero Real Estate Execution is built on a simple idea: your pipeline shouldn’t feel like another noisy dashboard. Most tools make you check in. Zero is built so the important things come to you—leads that need a touch, escrows with deadlines that matter, and the next actions that keep deals moving. When something is handled, it can drop out of the way so you’re not babysitting lists all day. That’s the point of Zero: less noise, fewer things falling through the cracks, and a calmer place to run your business. What you can do in Zero Leads Keep buyers, sellers, and lease clients organized in one place. See who needs attention, who’s in escrow, and who’s gone quiet—without losing people in spreadsheets or sticky notes. Escrows Track what matters in a transaction: inspection, appraisal, loan contingency, insurance, close—so deadlines don’t sneak up on you. Zero helps you see what’s due and what’s next, with a workflow designed around how real deals actually move. The Zero List (Up next) This is the heart of the experience: the actions that deserve attention right now. Items can surface when they need you. The goal isn’t more tabs—it’s clarity about what to do next, so you can clear work instead of endlessly managing it. Tasks, obligations, and follow-through Stay on top of obligations and follow-ups tied to real clients and real timelines—so “I forgot” isn’t what costs you the deal. Calendar sync Connect your calendar so due dates and deadlines can live where you already plan your day—Google Calendar on web, with support that fits how agents work across devices. Teams Share leads and collaborate where it makes sense for your business—so everyone who needs visibility can stay aligned without turning your CRM into a messaging firehose. Notes and voice notes Capture context fast—typed notes or voice—so details stay with the lead, not scattered across apps. Trusted people Keep your go-to lender, inspector, stager, and other partners handy for faster recommendations and smoother transactions. Personalization Work in light or dark mode—and use additional appearance options where available in your account. AI-powered help (where enabled) Optional tools can help you work faster—like contract reading assistance, follow-up suggestions, and suggested messages—so you spend less time rewriting and more time in front of clients. AI can be wrong: always verify anything important before you rely on it. Why Zero matters Real estate rewards consistency: follow-up, deadlines, and clear next steps. Zero is designed to reduce mental load and surface what matters, because the cost of a missed inspection date or a quiet lead isn’t a notification—it’s time, reputation, and money. If you want a workspace that feels quieter while your business stays sharp, Zero is built for that. Account, plans, and billing Some capabilities may depend on how you use Zero. To create or manage an account, review available options, or handle anything related to payment, visit https://thisiszero.app in your browser. Apple is not a party to agreements you make on the website. Support For help, use the contact or support information provided on thisiszero.app or in the app where available. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/