Understood vs Parenting TRICK

Having big emotions is part of growing up for any child. But for kids who learn and think differently, they may be more frequent and intense. This can be overwhelming for both the parent and the child. That’s where the Understood app comes in. This Behavior Tracker was developed by psychologists to help parents understand and effectively respond to their child’s big emotions. It’s based on proven approaches like cognitive behavioral therapy (CBT). Log your child’s challenging behaviors to get personalized insights, learn new strategies, and track your child’s progress — all at your own pace and on your own schedule. ▶ WHAT TO EXPECT ◀ [ DEVELOPED BY PSYCHOLOGISTS ] • Our Behavior Tracker and lessons were developed by psychologists and are grounded in science-based approaches like cognitive behavioral therapy (CBT). They were designed to help parents of kids with ADHD, dyslexia, and other learning and thinking differences manage outbursts and big emotions. [ BEHAVIOR TRACKER ] • In just a few clicks, log your child’s challenging behaviors using the Behavior Tracker. See patterns emerge that’ll give you clues about the root causes. [ TAILORED INSIGHTS ] • The more you log in the Behavior Tracker, the more personalized insights you’ll get. Insights help you identify common situations and share tips to address them — so you can see improvement in your child’s behavior over time. [ SKILLBUILDING LESSONS ] • Struggling to understand your child’s behavior? Learn techniques and practice new skills developed by psychologists. Figure out what your child is trying to tell you. Then you can decide on the best way to respond. [ GAIN NEW PERSPECTIVES ] • Feel closer to your child and gain new perspectives on why they act out. It may have more to do with their learning and thinking differences (ADHD, dyslexia, etc.) than you might realize. [ GET REAL-TIME GUIDANCE ] • Get answers in seconds, tailored advice or a quick role-play session to prep for tough moments. The Understood Assistant provides real-time guidance to help you confidently apply new strategies to your unique family situations. [ INCREASE CONFIDENCE ] • Parenting is chaotic enough. Gain confidence supporting your child when they have big emotions or outbursts. Use new skills and strategies, made just for you. [ DE-ESCALATION TECHNIQUES ] • Emotional regulation skills can help you tame outbursts and meltdowns as they happen. With practice, your responses could even prevent them from happening in the future. [ PRACTICE NEW SKILLS ] • Put your new skills into practice. And continue to log behaviors to see how new strategies are helping improve your child’s behavior, or to get a refresher on skills you’ve learned. ▶ WHAT OUR PARENTS SAY ◀ • "[...] “Lots of useful information for the stressed out momma, some tools and reminders included. I have enjoyed the material provided by professionals.” - Kayla, mom • "[...] So far loving this app. Great resources from reliable sources… Hopeful this will help our family function better and help my son with ADHD to be the best version of himself. - Christina, mom • "[...] Awesome! I had this app for all of 10 mins and already I have strategies to support my grandson's challenges. - Theresa, grandmother ▶ OUR PROMISE TO YOU ◀ The Understood app is accessible on any smartphone, anytime. Understand the root causes of your child’s challenging behavior. Track their behaviors, recognize patterns, and discover effective parenting strategies. See improvements in their outbursts over time using proven science-based approaches. Download the Understood app today to get started.

Hello and welcome! I’m Esther Wojcicki the creator of Parenting TRICK, a new app that aims to revolutionize the way we approach raising children. Here’s what publications like Inc., Worth, People, Fortune, BBC and CNBC say about me, “The Godmother of Silicon Valley, legendary teacher, and mother of a Super Family shares her tried-and-tested methods for raising happy, healthy, successful children using Trust, Respect, Independence, Collaboration, and Kindness: TRICK. Esther Wojcicki—“Woj” to her many friends and admirers—is famous for three things: teaching a high school class that has changed the lives of thousands of kids, inspiring Silicon Valley legends like Steve Jobs, and raising three daughters who have each become famously successful. What do these three accomplishments have in common? They’re the result of TRICK, Woj’s secret to raising successful people: Trust, Respect, Independence, Collaboration, and Kindness.” The TRICK app is designed to guide parents through this process, offering valuable resources, tips, and strategies for implementing the method in their everyday lives. Join me on this journey and discover how you can raise successful and fulfilled individuals with the help of TRICK! When you install the app, you'll get the following: *Ask Esther about your parenting challenges and get advice. She’ll even create a personal path to help you achieve your goals. *Learn all about Esther’s TRICK method at your own pace. *Every path is filled with activities, scripts and tips to help you use the TRICK method daily. Keep an eye out for new features. We’re constantly making updates based on your feedback. Start the journey today to be a better parent, and help set your children up for success in the real world. We utilize the Apple Standard EULA that can be found at https://www.apple.com/legal/internet-services/itunes/dev/stdeula/