Understood vs Gifty AI
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Understood
This app helps parents understand and manage their child's big emotions, especially for those with learning and thinking differences. It offers a behavior tracker, personalized insights, and skill-building lessons developed by psychologists to improve responses and build confidence.
- Behavior Tracker
- Personalized Insights
- Skill-building Lessons
- Psychologist-developed strategies
- Real-time Guidance
- De-escalation Techniques
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Having big emotions is part of growing up for any child. But for kids who learn and think differently, they may be more frequent and intense. This can be overwhelming for both the parent and the child. That’s where the Understood app comes in. This Behavior Tracker was developed by psychologists to help parents understand and effectively respond to their child’s big emotions. It’s based on proven approaches like cognitive behavioral therapy (CBT). Log your child’s challenging behaviors to get personalized insights, learn new strategies, and track your child’s progress — all at your own pace and on your own schedule. ▶ WHAT TO EXPECT ◀ [ DEVELOPED BY PSYCHOLOGISTS ] • Our Behavior Tracker and lessons were developed by psychologists and are grounded in science-based approaches like cognitive behavioral therapy (CBT). They were designed to help parents of kids with ADHD, dyslexia, and other learning and thinking differences manage outbursts and big emotions. [ BEHAVIOR TRACKER ] • In just a few clicks, log your child’s challenging behaviors using the Behavior Tracker. See patterns emerge that’ll give you clues about the root causes. [ TAILORED INSIGHTS ] • The more you log in the Behavior Tracker, the more personalized insights you’ll get. Insights help you identify common situations and share tips to address them — so you can see improvement in your child’s behavior over time. [ SKILLBUILDING LESSONS ] • Struggling to understand your child’s behavior? Learn techniques and practice new skills developed by psychologists. Figure out what your child is trying to tell you. Then you can decide on the best way to respond. [ GAIN NEW PERSPECTIVES ] • Feel closer to your child and gain new perspectives on why they act out. It may have more to do with their learning and thinking differences (ADHD, dyslexia, etc.) than you might realize. [ GET REAL-TIME GUIDANCE ] • Get answers in seconds, tailored advice or a quick role-play session to prep for tough moments. The Understood Assistant provides real-time guidance to help you confidently apply new strategies to your unique family situations. [ INCREASE CONFIDENCE ] • Parenting is chaotic enough. Gain confidence supporting your child when they have big emotions or outbursts. Use new skills and strategies, made just for you. [ DE-ESCALATION TECHNIQUES ] • Emotional regulation skills can help you tame outbursts and meltdowns as they happen. With practice, your responses could even prevent them from happening in the future. [ PRACTICE NEW SKILLS ] • Put your new skills into practice. And continue to log behaviors to see how new strategies are helping improve your child’s behavior, or to get a refresher on skills you’ve learned. ▶ WHAT OUR PARENTS SAY ◀ • "[...] “Lots of useful information for the stressed out momma, some tools and reminders included. I have enjoyed the material provided by professionals.” - Kayla, mom • "[...] So far loving this app. Great resources from reliable sources… Hopeful this will help our family function better and help my son with ADHD to be the best version of himself. - Christina, mom • "[...] Awesome! I had this app for all of 10 mins and already I have strategies to support my grandson's challenges. - Theresa, grandmother ▶ OUR PROMISE TO YOU ◀ The Understood app is accessible on any smartphone, anytime. Understand the root causes of your child’s challenging behavior. Track their behaviors, recognize patterns, and discover effective parenting strategies. See improvements in their outbursts over time using proven science-based approaches. Download the Understood app today to get started.
Gifty AI
Transform your photos into unique AI-generated art for any occasion. Simply add your pictures and a prompt, then share your personalized creations instantly. It's a fast and easy way to create memorable gifts and messages.
- AI-generated art from photos
- Customizable with prompts
- Fast image generation
- Easy sharing via link
- Personalized memories and gifts
- Supports various occasions
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Create joyful art from your photos. Gifty turns your photos into custom AI-generated memories, perfect for birthdays, thank-yous, invitations, and “just because.” HOW IT WORKS • Add photo(s) and an optional prompt • Generate your images • Share it! WHY Gifty • Personal & memorable: artwork that actually feels like you • Fast: beautiful results in seconds, no design skills needed • Smooth sharing: just send the link PERFECT FOR Birthdays, thank-yous, anniversaries, weddings, graduations, new babies, invites, and everyday moments. PRIVACY & SECURITY Gifty uses modern security practices and never shares your photos or creations without your consent. SUPPORT Questions or feedback? We’re here to help: hi@gifty.so We deliver joy!
Screenshots
Verdict
The clearest difference is update cadence: Gifty AI at daily against Understood's every 3 weeks. Gifty AI also leads on monetization model (free vs free with in-app purchases) and rating (5.0 vs 4.8). Understood's advantage is ratings volume (1.2K vs 1). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Gifty AI holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: Understood has 1.2K ratings behind it against 1, so its average is the more settled of the two.
Understood ships an update every 3 weeks, Gifty AI daily. The most recent releases landed on November 7, 2026 and November 12, 2026 respectively.
| Parameter | Understood | Gifty AI |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (1.2K ratings) | 5.0 (1 ratings) — better |
| Positive reviews | 70.0% of reviews | — |
| Number of ratings | 1.2K — better | 1 |
| Update frequency | Every 3 weeks | Daily — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.1 | 15.1 |
| Further details — not scored | ||
| Size | 60 MB | 58 MB |
| Age rating | 4+ | 4+ |
| Developer | Understood for All, Inc. | Gifty AI |
Bugs and requests
Understood
Reported bugs
2 issues- Login issues and app not loading properly
- Difficulties accessing and downloading resources
Requested features
4 requests- Add support for tracking multiple children
- Improve app aesthetics and interactivity
- Incorporate more visual and audio-based content
- Enhance community engagement and expert involvement
Gifty AI
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Understood
No in-app purchases
Gifty AI
No in-app purchases









