Comparison

Cupla vs Now What?

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Cupla

This app helps couples synchronize their lives by offering a shared calendar, to-do lists, and wishlists. It aims to reduce stress, improve communication, and facilitate planning for dates, chores, and future aspirations.

Highlights
  • Shared calendar synchronization
  • Joint to-do lists and reminders
  • Collaborative wishlists
  • Key date tracking and countdowns
  • Flexible privacy controls
  • Date night goal setting
  • Memories feed
Features
Read full description

• • • Cupla: The fastest way to a better relationship.• • • Because great relationships don’t just happen. They are planned together. Cupla is the relationship app for couples who want to stay in sync, reduce mental load, improve communication, and plan life together more easily. Cupla is the only app with university-backed research on its impact on relationships: • 75% of users say Cupla reduces stress and friction in their relationship. • 65% of users say Cupla helps them spend more quality time together. Created by a real couple, Cupla is the original planning app trusted by 500,000+ couples to stay connected. • • • A shared calendar built for couples.• • • Complete schedule visibility. See all of your calendars and work schedules together in one place and make plans that actually happen. Cupla syncs with Apple, Google, Outlook, work rosters, and shared family calendars, so you can stay connected across work, life, and everything in between. • View both schedules side by side • Create shared events in seconds • Add plans directly to your partner’s calendar • Choose what to share with flexible privacy controls More quality time, less mental load with To-dos and Lists made for real life • Keep up with the details of life together without constant back-and-forth. • Share chores, groceries, errands, and travel plans • Assign reminders to yourself or your partner • Keep track of the little things without nagging • Turn everyday admin into shared teamwork Wishlists made for two • Save and organise the things you want to do together. • Create wishlists for date ideas, gifts, travel, and future plans, all in one place. • Found something on Instagram or TikTok? Save and share it instantly so nothing gets lost. Key Dates and Quality Time features that enhance relationships • Keep track of all of life’s important moments, from anniversaries and birthdays to upcoming trips, with Key Dates and countdowns. • Set a goal for how often you want to go on date night and Cupla will send you helpful reminders to meet your goal. • Relive past dates with the beautiful Memories feed. • Widgets to keep your life together front and center. Why couples love Cupla “Cupla has changed everything. We finally plan dates around his crazy schedule, and we have chores organised so we’re contributing equally.” “Cupla helps us feel more like partners in everything.” “Finding time was tough. Cupla makes it fast and easy.” Everything couples need to plan life together: • Shared calendar for couples • Wishlists for date ideas, gifts, and travel • Shared to-dos, lists, and reminders • Anniversary and event planning • Cross-platform calendar syncing • Private sharing controls No more diary clashes, forgotten plans, or missed opportunities to connect. Join the 500,000+ couples already using Cupla. Download Cupla and start planning life together. View the university-backed research - https://cupla.app/blog/2025-impact-report/ Terms & Conditions - https://cupla.app/terms/ Privacy Policy - https://cupla.app/privacy-policy/

About

Now What?

This app helps you find immediate activities and places to go in Rexburg. It provides details on what to do, where to go, when it's open, and the cost, eliminating decision fatigue and wasted time.

Highlights
  • Instant activity suggestions
  • Details on cost and hours
  • One-tap decision making
  • Local event and venue discovery
  • Eliminates boredom and indecision
Features
Read full description

How many times a day do you ask yourself "Now what?" only to end up doing absolutely nothing? You ask it after your 10 AM. You ask it when the gym is too crowded. You ask it on Tuesday nights when the vibe is dead. You ask it, your friends shrug, and you waste another hour. Stop asking. Start doing. Now What is the only app in Rexburg that actually answers the question. We don't just give you a list of names; we give you the solution. We put the What, the Where, the When, and the Cost all in one spot so you can stop thinking and start moving. WHY IT’S ESSENTIAL: Instant Decisions: One tap tells you where to go and what to do right now—from Mongolian grills to rock climbing. The Full Picture: No more "How much is it?" or "Are they even open?" We show you the cost and the hours before you even leave your apartment. HOW IT WORKS: 1. Open the app when you hit that "Now what?" moment. 2. Pick a card. We show you the What, Where, When, and Cost. 3. Go! Stop doing nothing. Download Now What.

Screenshots

Cupla4 screens
Now What?4 screens

Verdict

The call

The clearest difference is in-app purchases: Now What? at none against Cupla's 10. Now What? also leads on update cadence (daily vs every 2 weeks) and review sentiment (100% vs 73%). Cupla's advantage is ads (none vs shown) and ratings volume (2.3K vs 3). On price, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Cupla sells 8 in-app purchases, starting at $4.99 per month. Now What? asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Now What? holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Cupla has 2.3K ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 73% of Cupla's written reviews are positive against 100% of Now What?'s.

UpkeepUpdate frequency

Cupla ships an update every 2 weeks, Now What? daily. The most recent releases landed on November 11, 2026 and October 31, 2026 respectively.

Scorecard8 real differences · 3 level
Cupla versus Now What?: the parameters behind the verdict, then further details
ParameterCuplaNow What?
PriceFreeFree
Rating4.7 (2.3K ratings)5.0 (3 ratings) — better
Positive reviews72.7% of reviews100.0% of reviews — better
Number of ratings2.3K — better3
Update frequencyEvery 2 weeksDaily — better
AdsNo — betterYes
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesAd-supported — better
Best chart rank#197 — better—
DevicesiPhoneiPhone, iPod — better
Requires iOS16.015.1 — better
Further details — not scored
Size254 MB37 MB
Age rating12+17+
DeveloperCupla LimitedBryan Wilson

Customer experience

Cupla

All ratings2,338 ratings
Positive92.9%
Neutral2.1%
Negative5.0%
Written reviews458 reviews
Positive72.7%
Neutral7.0%
Negative20.3%

Now What?

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Cupla

Reported bugs

4 issues
  • Notifications not working as expected
  • Calendar dates and events not displaying correctly
  • Syncing issues between partner calendars
  • App freezing or crashing

Requested features

5 requests
  • More customization options (colors, widgets, etc.)
  • Ability to add more than 3 calendars (e.g. for kids)
  • Improved calendar view and navigation
  • Integration with other apps and calendars
  • Chat or notes feature for events

Now What?

Not enough reviews yet to summarise bugs or requests.

In-app purchases

8 purchases

Cupla

Subscriptions8
  • Monthly14 Days trial2 variants$4.991 Month
  • Monthly$4.991 Month
  • Monthly14 Days trial$5.991 Month
Show 5 more
  • Monthly$5.991 Month
  • Monthly$7.991 Month
  • Yearly14 Days trial2 variants$34.991 Year
  • Cupla Plus14 Days trial$39.991 Year
  • Yearly14 Days trial$44.991 Year
None

Now What?

No in-app purchases

Questions

Is Cupla free?
Cupla is free to download, with in-app purchases available.
Is Now What? free?
Now What? is free to download, with no in-app purchases.
Which has better reviews, Cupla or Now What??
Now What? is rated higher. Cupla averages 4.7 out of 5 from 2.3K ratings, while Now What? averages 5.0 from 3 ratings.
Do Cupla or Now What? have ads?
Now What? shows ads; Cupla does not.
Which is updated more often, Cupla or Now What??
Cupla ships an update every 2 weeks, and Now What? daily. Most recently, Cupla was updated on November 11, 2026 and Now What? on October 31, 2026.

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