Comparison

Cupla vs luv

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Cupla

This app helps couples organize their lives and strengthen their relationship by syncing calendars, managing shared tasks, and planning future activities. It aims to reduce stress and increase quality time spent together.

Highlights
  • Shared calendar syncing
  • Shared to-do lists and tasks
  • Wishlist creation and sharing
  • Date night planning and reminders
  • AI-powered date ideas
  • Cross-platform compatibility
Features
Read full description

• • • Cupla: The fastest way to a better relationship.• • • Because great relationships don’t just happen. They are planned together. Cupla is the relationship app for couples who want to stay in sync, reduce mental load, improve communication, and plan life together more easily. Cupla is the only app with university-backed research on its impact on relationships: • 75% of users say Cupla reduces stress and friction in their relationship. • 65% of users say Cupla helps them spend more quality time together. Created by a real couple, Cupla is the original planning app trusted by 500,000+ couples to stay connected. • • • A shared calendar built for couples.• • • Complete schedule visibility. See all of your calendars and work schedules together in one place and make plans that actually happen. Cupla syncs with Apple, Google, Outlook, work rosters, and shared family calendars, so you can stay connected across work, life, and everything in between. • View both schedules side by side • Create shared events in seconds • Add plans directly to your partner’s calendar • Choose what to share with flexible privacy controls More quality time, less mental load with To-dos and Lists made for real life • Keep up with the details of life together without constant back-and-forth. • Share chores, groceries, errands, and travel plans • Assign reminders to yourself or your partner • Keep track of the little things without nagging • Turn everyday admin into shared teamwork Wishlists made for two • Save and organise the things you want to do together. • Create wishlists for date ideas, gifts, travel, and future plans, all in one place. • Found something on Instagram or TikTok? Save and share it instantly so nothing gets lost. Key Dates and Quality Time features that enhance relationships • Keep track of all of life’s important moments, from anniversaries and birthdays to upcoming trips, with Key Dates and countdowns. • Set a goal for how often you want to go on date night and Cupla will send you helpful reminders to meet your goal. • Relive past dates with the beautiful Memories feed. • Widgets to keep your life together front and center. Why couples love Cupla “Cupla has changed everything. We finally plan dates around his crazy schedule, and we have chores organised so we’re contributing equally.” “Cupla helps us feel more like partners in everything.” “Finding time was tough. Cupla makes it fast and easy.” Everything couples need to plan life together: • Shared calendar for couples • Wishlists for date ideas, gifts, and travel • Shared to-dos, lists, and reminders • Anniversary and event planning • Cross-platform calendar syncing • Private sharing controls No more diary clashes, forgotten plans, or missed opportunities to connect. Join the 500,000+ couples already using Cupla. Download Cupla and start planning life together. View the university-backed research - https://cupla.app/blog/2025-impact-report/ Terms & Conditions - https://cupla.app/terms/ Privacy Policy - https://cupla.app/privacy-policy/

About

luv

Send sweet messages directly to your partner's lock screen without needing to open an app. Your words appear like magic, always visible, fostering a constant reminder of your connection.

Highlights
  • Message on partner's lock screen
  • Silent, instant updates
  • No social feed or notifications
  • Shared premium for couples
  • Scheduled message surprises
Read full description

Your words, their lock screen. Luv is a one-to-one note app for one connected pair. Write a short note and send it to the person you are connected with. When a send succeeds, Luv stores the note for them. Luv can request a background refresh, but iOS decides when the widget updates. HOW IT WORKS • Create an account or sign in • Connect with one person using a link or code • Add Luv to the Lock Screen or Home Screen • Write a note of up to 96 characters • See your connected person’s latest note in the app and reply BUILT FOR THE TWO OF YOU • One active connection, with no public feed or follower count • A note archive and saved drafts that stay with the connection they were written for • Thought starters when you need help finding the words • Optional note-ready reminders • Connection milestones and a shared sending streak when Premium is active for both partners PREMIUM Premium unlocks unlimited notes, is shared with your currently connected partner, and is available through the plans shown in the app. Prices, billing periods, introductory-offer eligibility, and renewal terms come from the App Store and appear before purchase. Restore Purchases is available in the paywall and Settings. IMPORTANT Widget timing is controlled by iOS, device settings, connectivity, and service availability. A sent note may not appear on the widget immediately. Visible reminder alerts are optional and separate from background widget refresh. Terms of Use: https://luvnote.app/terms Privacy Policy: https://luvnote.app/privacy Support: https://luvnote.app/support

Screenshots

Cupla4 screens
luv4 screens

Verdict

The call

The clearest difference is ads: Cupla at none against luv's shown. Cupla also leads on ratings volume (2.3K vs 3) and iOS requirement (16.0 vs 18.5). luv's advantage is review sentiment (100% vs 73%) and rating (5.0 vs 4.7). On price, update cadence, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Cupla sells 10 in-app purchases, starting at $4.99 per month and luv sells 1 in-app purchase, starting at $7.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

luv holds the better App Store score, 5.0 against 4.7. That said, the two scores are not equally well evidenced: Cupla has 2.3K ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 73% of Cupla's written reviews are positive against 100% of luv's.

UpkeepUpdate frequency

Cupla ships an update every 9 days, luv every 10 days. The most recent releases landed on October 1, 2026 and September 16, 2026 respectively.

Scorecard5 real differences · 5 level
Cupla versus luv: the parameters behind the verdict, then further details
ParameterCuplaluv
PriceFreeFree
Rating4.7 (2.3K ratings)5.0 (3 ratings) — better
Positive reviews72.7% of reviews100.0% of reviews — better
Number of ratings2.3K — better3
Update frequencyEvery 9 days — betterEvery 10 days
AdsNo — betterYes
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhoneiPhone, iPad — better
Requires iOS16.0 — better18.5
Further details — not scored
Size247 MB30 MB
Age rating12+17+
DeveloperCupla LimitedJUSTIN GJONI

Customer experience

Cupla

All ratings2,289 ratings
Positive92.9%
Neutral2.0%
Negative5.1%
Written reviews454 reviews
Positive72.7%
Neutral7.0%
Negative20.3%

luv

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews2 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Cupla

Reported bugs

4 issues
  • Notifications not working as expected
  • Calendar dates and events not displaying correctly
  • Syncing issues between partner calendars
  • App freezing or crashing

Requested features

5 requests
  • More customization options (colors, widgets, etc.)
  • Ability to add more than 3 calendars (e.g. for kids)
  • Improved calendar view and navigation
  • Integration with other apps and calendars
  • Chat or notes feature for events

luv

Not enough reviews yet to summarise bugs or requests.

In-app purchases

10 purchases

Cupla

Subscriptions10
  • Monthly14 Days trial2 variants$4.991 Month
  • Monthly$4.991 Month
  • Monthly14 Days trial2 variants$5.991 Month
Show 7 more
  • Monthly$5.991 Month
  • Monthly$7.991 Month
  • Yearly14 Days trial2 variants$34.991 Year
  • Cupla Plus14 Days trial$39.991 Year
  • Yearly14 Days trial3 variants$44.991 Year
  • Cupla Plus14 Days trial$44.991 Year
  • Yearly14 Days trial$59.991 Year
1 purchases

luv

Subscriptions1
  • Premium7 Days trial$7.991 Month

Questions

Is Cupla free?
Cupla is free to download, with in-app purchases available.
Is luv free?
luv is free to download, with in-app purchases available.
Which has better reviews, Cupla or luv?
luv is rated higher. Cupla averages 4.7 out of 5 from 2.3K ratings, while luv averages 5.0 from 3 ratings.
Do Cupla or luv have ads?
luv shows ads; Cupla does not.
Which is updated more often, Cupla or luv?
Cupla ships an update every 9 days, and luv every 10 days. Most recently, Cupla was updated on October 1, 2026 and luv on September 16, 2026.

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