Beginning Boutique US vs Mars The Label
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Beginning Boutique US
Discover on-trend women's fashion with exclusive app offers, new styles weekly, and convenient shopping options. Enjoy fast shipping, easy returns, and buy now, pay later features.
- App-exclusive offers
- New styles weekly
- Fast shipping
- Easy 30-day returns
- Buy now, pay later options
- Rewards program
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The Beginning Boutique app is your go-to place for women’s clothing. If you love shopping and are looking for on-trend, fashionable styles, you’ve come to the right place! Our BB Exclusive range is designed in Aus for our besties worldwide (that’s you!). APP-EXCLUSIVE OFFERS Take advantage of some amazing app-only offers including FREE gifts with purchase, app-only competitions, and early access to sales and discounts. Plus, join our rewards program to get rewarded while you shop. NEW STYLES EVERY WEEK New women’s clothes drop every week! From formal to festival, party to prom, we’ll keep you looking cute. FAST SHIPPING, EASY RETURNS Same day dispatch on Monday-Friday means you get your packages sooner. Choose express shipping to get your goodies FAST. We also offer easy 30-day returns for store credit or exchange. BUY NOW, PAY LATER Get your new outfit now and pay it off in easy instalments. You can shop with confidence using our secure checkout. See you in the app!
Mars The Label
Discover the latest fashion trends in swimwear, partywear, and loungewear. Get exclusive discounts, early access to new arrivals, and personalized style inspiration. Shop your favorite looks with a wishlist and fast checkout.
- Shop latest fashion drops
- Exclusive discounts
- Early access to new arrivals
- Wishlist feature
- Fast checkout
- Style inspiration
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Welcome to life on Mars, Where the cool girls shop. Download the Mars The Label app and turn on notifications to never miss a drop and become a VIP. We’ll make sure you’re always up to date on our latest pieces and give you exclusive discounts and drops before anyone else. Shop your favourite looks of swimwear, partywear and loungewear all at the touch of a button. With our wishlist feature and fast check out, all you need to do is sort the plans, we will provide the looks. Follow us on socials for style inspo, BTS & and so much more: Instagram: @marsthelabel TikTok: @marsthelabel_ Twitter & Facebook: @marsthelabel
Screenshots
Verdict
Beginning Boutique US and Mars The Label both sit at 4.8 stars, but that hides the real split: 89% of Mars The Label's written reviews are positive against 63% of Beginning Boutique US's. Mars The Label also leads on monetization model (free vs free with in-app purchases). On price, rating, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.8 for Beginning Boutique US against 4.9 for Mars The Label. Both are backed by a comparable volume of ratings — 436 and 959 respectively. Written reviews are what separate them: 63% of Beginning Boutique US's written reviews are positive against 89% of Mars The Label's.
Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on October 24, 2026 and October 30, 2026 respectively.
| Parameter | Beginning Boutique US | Mars The Label |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (436 ratings) | 4.9 (959 ratings) — better |
| Positive reviews | 62.5% of reviews | 88.9% of reviews — better |
| Number of ratings | 436 | 959 — better |
| Update frequency | Every 2 weeks | Every 2 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone |
| Requires iOS | 16.4 | 16.4 |
| Further details — not scored | ||
| Size | 83 MB | 88 MB |
| Age rating | 4+ | 4+ |
| Developer | Beginning Boutique | Mars The Label |
Customer experience
Beginning Boutique US
Mars The Label
Bugs and requests
Beginning Boutique US
Reported bugs
2 issues- Payment verification fails repeatedly
- Order delivery delays
Requested features
3 requests- Improve handling of lost/undelivered packages
- Streamline payment verification process
- Offer alternative shipping solutions when USPS fails
Mars The Label
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Beginning Boutique US
No in-app purchases
Mars The Label
No in-app purchases
Questions
Is Beginning Boutique US free?
Is Mars The Label free?
Which has better reviews, Beginning Boutique US or Mars The Label?
Do Beginning Boutique US or Mars The Label have ads?
Which is updated more often, Beginning Boutique US or Mars The Label?
Other comparisons
