Comparison

Watch Hill Proper vs Proof & Ash

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Watch Hill Proper

Features
Read full description

Members are able to register for events, see and pay club tabs, communicate with other members, and be first to know about special events and happenings. Keeping up with everything that’s going on at Watch Hill Proper has never been easier.

About

Proof & Ash

Digitally catalog your bourbon and cigars, tracking pours, smokes, and tasting notes. It helps you decide what to enjoy next based on your preferences and collection. Data is stored privately on your device or iCloud.

Highlights
  • Digital bourbon and cigar shelf
  • Label scanning for catalog matching
  • Log pours and smokes with tasting notes
  • Personalized recommendations for enjoyment
  • Track bottle inventory and cigar counts
  • Private data storage on device or iCloud
Features
Read full description

Proof & Ash is a private shelf for your bourbon and a humidor for your cigars, on your iPhone. Point the camera at a bottle or a band. The label is read on your phone and matched to a shared catalog of around a thousand bourbons and cigars, with proof, age, style and the flavors reviewers usually find. If it isn't in the catalog, add it by hand and it lives on your shelf like any other bottle. Log the pour or the smoke in a few taps: a verdict, the flavors you actually got, a note, a photo if you like. Over time the app builds a picture of your palate from your own history, not from scores. TONIGHT One screen that answers the question you have at nine o'clock: what should I open? It leans on what you've loved, what you haven't touched in a while, and what's already open. SHELF AND HUMIDOR Every bottle with how much is left, when you last poured it, and what it cost. Every cigar with a count. Chips for wheated, high rye, barrel proof, bottled-in-bond and the rest, drawn from the catalog's facts rather than guessed from the name. WRITTEN FOR YOU, ON YOUR PHONE On iPhones with Apple Intelligence, the app writes a short note on each bottle and an honest read of your whole shelf, using only your own history. Nothing is sent anywhere. Phones without Apple Intelligence show the facts instead. CAPTIONS When a pour deserves a post, the app drafts a caption from the facts of that pour. Share it wherever you like; the app never posts on its own. YOURS, FULL STOP Your bottles, cigars, notes and photos are stored on your iPhone and, if you use iCloud, in your own private iCloud, where they follow you to your next phone. There is no account to create, no ads, no analytics, no tracking. The developer cannot see your shelf. FREE, AND RESERVE Free is a real app: up to 15 bottles on the shelf, 10 kinds of cigar in the humidor, 5 label scans, plus manual add, catalog search, pours and smokes, Tonight, and export. Reserve lifts the caps, makes scanning unlimited, and adds Insights, the written note on each bottle and cigar, and drafted captions. Reserve is $3.99 a month, $24.99 a year with a 7-day free trial, or $59.99 once. Whatever you add is yours on any plan or none: nothing is ever hidden or deleted, and Export builds a zip of everything at any time. Proof & Ash is a record-keeping tool for adults of legal age to buy alcohol and tobacco where they live.

Screenshots

Watch Hill Proper3 screens
Proof & Ash4 screens

Verdict

The call

The clearest difference is in-app purchases: Watch Hill Proper at none against Proof & Ash's 3. Watch Hill Proper also leads on iOS requirement (18.0 vs 26.0). Proof & Ash's advantage is update cadence (every 5 days vs every 14 months). On price, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Proof & Ash sells 3 in-app purchases, starting at $3.99 per month. Watch Hill Proper asks for nothing beyond the download.

UpkeepUpdate frequency

Watch Hill Proper ships an update every 14 months, Proof & Ash every 5 days. The most recent releases landed on October 30, 2026 and October 31, 2026 respectively.

Scorecard3 real differences · 7 level
Watch Hill Proper versus Proof & Ash: the parameters behind the verdict, then further details
ParameterWatch Hill ProperProof & Ash
PriceFreeFree
Rating—5.0 (1 ratings) — better
Positive reviews—100.0% of reviews
Number of ratings—1 — better
Update frequencyEvery 14 monthsEvery 5 days — better
AdsNoNo
In-app purchasesNo — betterYes
Monetization—Freemium
DevicesiPhone, iPad — betteriPhone
Requires iOS18.0 — better26.0
Further details — not scored
Size32 MB7 MB
Age rating4+17+
DeveloperPeopleVinePaul Cobb

In-app purchases

None

Watch Hill Proper

No in-app purchases

3 purchases

Proof & Ash

Subscriptions2
  • Reserve Monthly$3.991 Month
  • Reserve Yearly7 Days trial$24.991 Year
One-time1
  • Reserve Lifetime$59.99

Questions

Is Watch Hill Proper free?
Watch Hill Proper is free to download, with no in-app purchases.
Is Proof & Ash free?
Proof & Ash is free to download, with in-app purchases available.
Do Watch Hill Proper or Proof & Ash have ads?
Neither Watch Hill Proper nor Proof & Ash shows ads.
Which is updated more often, Watch Hill Proper or Proof & Ash?
Watch Hill Proper ships an update every 14 months, and Proof & Ash every 5 days. Most recently, Watch Hill Proper was updated on October 30, 2026 and Proof & Ash on October 31, 2026.

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