Comparison

Icon Loyalty vs Proof & Ash

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Icon Loyalty

Features
Read full description

Join our Icon Loyalty program and begin earning rewards today on Icon Entertainment & Hospitality venues including House of Cards, Sinatra Bar & Lounge, Skull's Rainbow Room and even the exclusive, members-only Southern Turf Club.

About

Proof & Ash

Digitally catalog your bourbon and cigars, tracking pours, smokes, and tasting notes. It helps you decide what to enjoy next based on your preferences and collection. Data is stored privately on your device or iCloud.

Highlights
  • Digital bourbon and cigar shelf
  • Label scanning for catalog matching
  • Log pours and smokes with tasting notes
  • Personalized recommendations for enjoyment
  • Track bottle inventory and cigar counts
  • Private data storage on device or iCloud
Features
Read full description

Proof & Ash is a private shelf for your bourbon and a humidor for your cigars, on your iPhone. Point the camera at a bottle or a band. The label is read on your phone and matched to a shared catalog of around a thousand bourbons and cigars, with proof, age, style and the flavors reviewers usually find. If it isn't in the catalog, add it by hand and it lives on your shelf like any other bottle. Log the pour or the smoke in a few taps: a verdict, the flavors you actually got, a note, a photo if you like. Over time the app builds a picture of your palate from your own history, not from scores. TONIGHT One screen that answers the question you have at nine o'clock: what should I open? It leans on what you've loved, what you haven't touched in a while, and what's already open. SHELF AND HUMIDOR Every bottle with how much is left, when you last poured it, and what it cost. Every cigar with a count. Chips for wheated, high rye, barrel proof, bottled-in-bond and the rest, drawn from the catalog's facts rather than guessed from the name. WRITTEN FOR YOU, ON YOUR PHONE On iPhones with Apple Intelligence, the app writes a short note on each bottle and an honest read of your whole shelf, using only your own history. Nothing is sent anywhere. Phones without Apple Intelligence show the facts instead. CAPTIONS When a pour deserves a post, the app drafts a caption from the facts of that pour. Share it wherever you like; the app never posts on its own. YOURS, FULL STOP Your bottles, cigars, notes and photos are stored on your iPhone and, if you use iCloud, in your own private iCloud, where they follow you to your next phone. There is no account to create, no ads, no analytics, no tracking. The developer cannot see your shelf. FREE, AND RESERVE Free is a real app: up to 15 bottles on the shelf, 10 kinds of cigar in the humidor, 5 label scans, plus manual add, catalog search, pours and smokes, Tonight, and export. Reserve lifts the caps, makes scanning unlimited, and adds Insights, the written note on each bottle and cigar, and drafted captions. Reserve is $3.99 a month, $24.99 a year with a 7-day free trial, or $59.99 once. Whatever you add is yours on any plan or none: nothing is ever hidden or deleted, and Export builds a zip of everything at any time. Proof & Ash is a record-keeping tool for adults of legal age to buy alcohol and tobacco where they live.

Screenshots

Icon Loyalty4 screens
Proof & Ash4 screens

Verdict

The call

The clearest difference is in-app purchases: Icon Loyalty at none against Proof & Ash's 3. Icon Loyalty also leads on iOS requirement (13.0 vs 26.0). Proof & Ash's advantage is ads (none vs shown) and update cadence (every 5 days vs every 5 months). On price and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Proof & Ash sells 3 in-app purchases, starting at $3.99 per month. Icon Loyalty asks for nothing beyond the download.

UpkeepUpdate frequency

Icon Loyalty ships an update every 5 months, Proof & Ash every 5 days. The most recent releases landed on October 28, 2026 and October 31, 2026 respectively.

Scorecard4 real differences · 6 level
Icon Loyalty versus Proof & Ash: the parameters behind the verdict, then further details
ParameterIcon LoyaltyProof & Ash
PriceFreeFree
Rating—5.0 (1 ratings) — better
Positive reviews—100.0% of reviews
Number of ratings—1 — better
Update frequencyEvery 5 monthsEvery 5 days — better
AdsYesNo — better
In-app purchasesNo — betterYes
Monetization—Freemium
DevicesiPhone, iPod — betteriPhone
Requires iOS13.0 — better26.0
Further details — not scored
Size126 MB7 MB
Age rating4+17+
DeveloperPaytronix Systems IncPaul Cobb

In-app purchases

None

Icon Loyalty

No in-app purchases

3 purchases

Proof & Ash

Subscriptions2
  • Reserve Monthly$3.991 Month
  • Reserve Yearly7 Days trial$24.991 Year
One-time1
  • Reserve Lifetime$59.99

Questions

Is Icon Loyalty free?
Icon Loyalty is free to download, with no in-app purchases.
Is Proof & Ash free?
Proof & Ash is free to download, with in-app purchases available.
Do Icon Loyalty or Proof & Ash have ads?
Icon Loyalty shows ads; Proof & Ash does not.
Which is updated more often, Icon Loyalty or Proof & Ash?
Icon Loyalty ships an update every 5 months, and Proof & Ash every 5 days. Most recently, Icon Loyalty was updated on October 28, 2026 and Proof & Ash on October 31, 2026.

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