Volcom vs LocalShopper

Inspired by creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing, and snowboarding. Building upon the foundation of sport culture, Volcom also supports initiatives in music and the arts and lives by the mantra ‘True To This’ as a rallying cry for persistent rebels and creatives that follow their passions. Volcom creates meaningful products for men, women and kids across a variety of categories including outdoor, snow, swim, skate, denim, accessories, fashion and more.

Local Shopper, a newly launched app, aims to empower small businesses by facilitating their product marketing to customers, while also assisting shoppers in locating where these products are available, whether online or in physical stores. As Local Shopper expands its reach, it serves as a tool to level the playing field for smaller businesses, offering them a fair opportunity to compete against larger corporations that currently dominate the marketing landscape. In today's digital age, the vast majority of consumers tend to conduct online searches before making purchasing decisions. However, this practice often overlooks numerous smaller businesses that offer the same products as larger corporations. Such oversight can occur for various reasons, ranging from larger companies paying for preferential visibility to search engines simply not recognizing the presence of local establishments. Our aim is to address this issue by providing a platform where all small businesses can level the playing field and gain visibility by registering on our app. Upon registration with Local Shopper, businesses can establish a comprehensive profile showcasing essential details such as operating hours and contact information. Additionally, they are granted the flexibility to list an extensive array of products within their inventory. This enables customers to easily discover the business and explore its offerings through a simple search. When embarking on a product search within Local Shopper, users will encounter three distinct options to tailor their search experience: Store, Farm, or Brand. 1. Opting for a store product search enables users to explore products offered by nearby stores within their specified search radius, encompassing a wide range of businesses, from downtown bookstores to quaint country shops, offering an array of merchandise such as handcrafted furniture or wholesale bakery goods. 2. Conversely, a farm product search presents offerings exclusively sourced from farms or ranches, like blueberry farms or apple orchards, ensuring authenticity and prohibiting the resale of goods. 3. The brand product search caters to small brands seeking greater exposure. Here, only products made under the brand's name are featured, excluding the resale of items. By opting for a brand search, users actively support smaller businesses, as major brands like Nike are not permitted on the platform. In conclusion, Local Shopper stands as a beacon of opportunity for every small business—whether it be a store, farm, or brand—in today's competitive market landscape. By providing a platform where they can showcase their products and services alongside larger corporations, we aim to empower them to thrive and succeed. Through our commitment to leveling the playing field and fostering visibility for all small businesses, we invite entrepreneurs to join us in this journey of empowerment and growth. Together, we can reshape the digital marketplace and create a more inclusive and vibrant economy for all. Join us on Local Shopper, where every small business store, farm, or brand has the chance to shine.