Ruti vs XCVI

Ruti was founded in 2009 to change your relationship with your closet. We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That’s where Ruti comes in. We have three rules for design: It must be COOL. You don’t need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go. It must be FLATTERING. Our clothes are designed to flatter a woman over the age of 35 without making her look like she’s trying too hard. It must be PRACTICAL. 80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - it’s for the woman I daydream of being. Shop our new app!

This app will bring you the best of XCVI. Quickly and easily browse through new arrivals, Core styles, best sellers, and full collection right at your fingertips. PLUS, be the first to find out about XCVI promotions and exclusive offers! Since our family first opened its clothing boutique on Melrose Avenue, back in '96 (or XCVI in Roman numerals), we've manifested our vision of casual clothing that enriches women's lives with joy and ease. For over 25 years, we've continued to develop wearable, breathable, movable, and versatile clothing for fashion you can fully live in.