Ruti vs Tuckernuck

Ruti was founded in 2009 to change your relationship with your closet. We’ve always been told that beauty hurts - that we must give up comfort in the name of style and compromise sophistication for whatever is fashionable. That’s where Ruti comes in. We have three rules for design: It must be COOL. You don’t need to sacrifice the cool factor to achieve a look that is classic and sophisticated. Our clothes lend a smart and effortless touch to the woman on the go. It must be FLATTERING. Our clothes are designed to flatter a woman over the age of 35 without making her look like she’s trying too hard. It must be PRACTICAL. 80% of my collection are clothes that I wear everyday. 20% of my collection is aspirational - it’s for the woman I daydream of being. Shop our new app!

Download the Tuckernuck App Where getting dressed (and decorating) becomes the best part of your day. Enjoy exclusive offers, early access to new arrivals, and effortless shopping—all in one place. EFFORTLESS BROWSING Find your next favorite look with ease. Explore our full collection of women’s clothing, from chic dresses to must-have shoes and beautifully curated home pieces designed to elevate your everyday. EXCLUSIVE ACCESS Stay ahead of the trends. Be the first to shop limited-edition styles, special promotions, and early drops—available only on the app. SECURE CHECKOUT, IN SECONDS Style made simple. Tap, swipe, and check out in seconds with a fast, seamless, and secure shopping experience.