Braze Pilot vs A/B Testing Calculator

Master Braze by sending campaigns from your dashboard to your phone. Complete fun projects to learn common Braze use cases and practice turning consumer data into relevant and personalized experiences. Braze Pilot enables you to: - Receive in-app message campaigns and Content Cards from your Braze dashboard - Create testing user profiles and log data to them - Complete Braze Pilot Projects to master common user lifecycle marketing strategies Step-by-step Braze Pilot Project guides are available at https://learning.braze.com/braze-pilot.

A/B Testing Calculator helps you plan and evaluate A/B tests: work out how many users you need for a reliable result, and find the test winner with statistical significance in mind. BEFORE THE TEST — SAMPLE SIZE Set your baseline rate, expected uplift, reliability and power — and the app calculates how many people should see each variant. Works for open rate, click rate and order conversion. AFTER THE TEST — RESULTS Enter the number of conversions and the sample size for each variant (up to 5) — the app shows conversion rates, confidence intervals and a clear verdict: which variant is better and whether you can trust the result. FEATURES • Two calculators: sample size and results evaluation • Compare up to 5 variants at once • Confidence intervals and statistical-significance testing • Clear explanations without statistical jargon • Copy any result with one tap Great for marketers, product managers and analysts.