AWAKE LABS vs Foxtale
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AWAKE LABS
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Strong emotions can often present as barriers to inclusion and an enjoyable life for adults with a cognitive disability. These barriers can be challenging to understand and see. This is where Awake Labs is making a difference. Our technology uses the Samsung Galaxy watch - a consumer-grade smartwatch - and a mobile device. The smartwatch is worn by the person experiencing strong emotions. The mobile app displays real-time levels of emotion and can be used by self-advocates or their caregivers. Our technology helps: 1. Improve quality of life 2. Increase independence 3. Improve caregiver confidence No Medical Advice The content of this app, including all communications provided by Awake Labs and its partners, does not constitute professional medical advice, diagnosis, treatment or recommendations of any kind. Awake Labs does not recommend or endorse any specific tests, physicians, products, procedures, opinions, or other information that may be included in the app. Users are solely responsible for the accuracy of all care decisions made available through the foregoing. Reliance on any information appearing on or associated with the app, whether provided by Awake Labs, its content partners, or visitors to the app, is solely at your own risk.
Foxtale
This app helps you understand and manage your emotions through guided journaling and a virtual pet companion. Track your moods, identify feelings, and build healthier mental health habits with interactive visualizations and reflective prompts.
- Guided journaling with reflective prompts
- Emotion and mood tracking with visualizations
- Self-care pet companion
- Mental health insights and lessons
- Mindfulness tools for stress relief
- Private data storage on device
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Foxtale is a private mental health journal and mood tracker with a self-care pet: a fox companion who grows as you do. Name what you feel, spot the patterns in your mental health, and turn checking in on yourself into a journaling habit you look forward to. "I’ve never been able to journal, but this little fox helps me process my thoughts and emotions." - App Store Review, 2026 A mental health journal you will actually keep up. Most mental health journal and mood tracker apps get abandoned within a week. Foxtale is built to be picked up: short guided journal prompts, a cozy world that changes with each entry, and a self-care pet who is glad to see you. People tell us the journaling feels less like a task and more like a hobby, and that a few minutes each morning or evening has quietly become part of their self-care routine. Understand your emotions, not just log your mood. Each journal entry starts by naming the emotion, not just "good" or "bad" but the specific feeling underneath. That one step is what helps you process an emotion and move through it rather than sit in it, which is why Foxtale works as mental health support and not only as a mood tracker. Over time your mood tracker shows what lifts you, what drains you, and how your emotions shift across the week, so the mental health insights are about your life, not a generic score. A self-care pet, not a chore. As you journal, your fox gathers your emotions as glowing orbs to restore a forgotten world. You can dress your fox and decorate their home, but the game stays in service of your self-care rather than the other way round. If you have tried a self-care pet app before and wanted more substance underneath the cute, Foxtale was made for you. Mental health support for the hard stretches. Foxtale is often downloaded in the middle of something difficult: an anxiety flare-up, grief, a breakup, burnout, a diagnosis you are still getting your head around. The prompts are written for those moments, and the mood tracker gives you a calm, private place to put what you are carrying and to see your mental health steady over time. A journal built for minds that work differently. Foxtale is used by people living with anxiety, depression, bipolar disorder, BPD, PTSD and OCD, and by ADHD, autistic and AuDHD people who find open-ended journaling hard to start. Guided prompts, emotion labels and a feelings wheel give structure when a blank page does not, and gentle reminders help the habit stick without nagging. It also helps if you struggle to identify your emotions (alexithymia), or experience mood swings and shutdowns that a standard mood tracker misses. What's inside your mental health journal: Mood tracker and emotion tracker with clear visual insights Guided journal prompts and emotion labels Gratitude and reflection prompts for daily self-care and mental health check-ins Short emotion and mental health lessons grounded in real psychology A self-care pet fox and an evolving story driven by your entries Customizable journal templates and reminders 100% private: your journal and mood tracker data stay on your device Built by the mental health tracking team behind Bearable: Foxtale comes from the team behind Bearable, the health and mood tracking app used by hundreds of thousands of people living with chronic and mental health conditions. Everything in Foxtale, from the journal prompts to the mood tracker insights, is built on what we learned about what helps people keep tracking and what does not. Start your story today. Your fox is waiting. Get in touch with questions & feedback: support@joinfoxtale.com Website: https://joinfoxtale.com Terms: https://joinfoxtale.com/terms Privacy Policy: https://joinfoxtale.com/privacy Standard Apple EULA: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Foxtale is a self-care and journaling tool. Its insights do not constitute medical advice; please speak to your doctor before making any medical decisions.
Screenshots
Verdict
The clearest difference is in-app purchases: AWAKE LABS at none against Foxtale's 7. AWAKE LABS also leads on ads (none vs shown) and device support (3 vs 1). Foxtale's advantage is update cadence (weekly vs every 2 months). On price and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Foxtale sells 5 in-app purchases, starting at $8.99 per month. AWAKE LABS asks for nothing beyond the download.
AWAKE LABS ships an update every 2 months, Foxtale weekly. The most recent releases landed on October 25, 2026 and October 28, 2026 respectively.
| Parameter | AWAKE LABS | Foxtale |
|---|---|---|
| Price | Free | Free |
| Rating | — | 4.9 (2.8K ratings) — better |
| Positive reviews | — | 97.1% of reviews |
| Number of ratings | — | 2.8K — better |
| Update frequency | Every 2 months | Weekly — better |
| Ads | No — better | Yes |
| In-app purchases | No — better | Yes |
| Monetization | — | Free with in-app purchases |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.1 — better | 16.4 |
| Further details — not scored | ||
| Size | 31 MB | 254 MB |
| Age rating | 4+ | 4+ |
| Developer | Awake Labs Inc. | Bearable Ltd |
In-app purchases
AWAKE LABS
No in-app purchases
Foxtale
- Monthly$8.991 Month
- Foxtale Plus2 variants$24.991 Year
- Yearly (Early adopter)7 Days trial$24.991 Year
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- Foxtale Plus7 Days trial2 variants$34.991 Year
- Yearly7 Days trial$49.991 Year









