Google Play Console vs App Analytics

• Monitor the metrics you care about • Manage your app's orders and issue refunds • View and reply to app reviews • Track and monitor the availability of your apps across different tracks and releases

Understand how your apps perform – without digging through App Store Connect. App Analytics: Store Metrics gives you a clear view of your most important App Store metrics: downloads, conversion, revenue, sales, impressions and more. Track your entire app portfolio in one place or dive into the performance of a single app. ALL YOUR KEY METRICS Monitor the numbers that matter: • Impressions and product page views • Downloads, redownloads and updates • Installations, deletions and sessions • App purchases and in-app purchases • Sales, revenue and proceeds • Performance compared with previous periods SEE YOUR CONVERSION FUNNEL Understand how users move from discovery to download and purchase. Follow the funnel from impressions to product page views, downloads and sales, with clear conversion rates at every step. See where users drop off and how your conversion develops over time. TRACK TRENDS OVER TIME Explore performance with interactive charts and flexible time ranges. Analyze your data by: • Country and region • App and app version • Platform version • Acquisition source • Source identifier Available dimensions depend on the data provided by Apple. OPTIONAL ADMOB ANALYTICS Connect Google AdMob to view advertising performance alongside your App Store metrics. Track: • Estimated earnings • Ad impressions • Requests • Match rate • eCPM See App Store and AdMob performance in one consistent dashboard. BUILT FOR INDIE DEVELOPERS • Monitor multiple apps in one place • View portfolio totals or individual apps • Compare 7, 30, 90-day, yearly or custom periods • Compare KPIs with the previous period • Quickly access cached results while reports update PRIVATE BY DESIGN Your App Store Connect credentials are stored securely in the iOS Keychain. Analytics data is downloaded directly from Apple and processed locally on your device. There is no developer-operated analytics server, no advertising and no behavioral tracking. The optional AdMob integration connects directly to Google using read-only access. App Store data availability and reporting delays depend on Apple. Some metrics may only be available when sufficient data exists or users have agreed to share analytics data. App Analytics: Store Metrics is an independent product and is not affiliated with or endorsed by Apple or Google. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/