Masterplan vs 28 Shift
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Masterplan
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Introducing Masterplan, the best way to set goals and stay on track. - Set daily, weekly, monthly, yearly, or even life goals on Masterplan and break them down into smaller sub-goals. Track these goals and maintain your goal streaks. - Feeling lost? Open a goal to view its parents upstream and never lose sight of what you are working for. It's your Masterplan. - Track your focus to remember the parts of your life you want to work on. - Celebrate your completed goals and accomplishments and see how they play into the bigger picture.
28 Shift
This program guides you through a 28-day journey to build discipline, mental strength, and lasting habits. It offers daily tasks, reflection tools, and science-backed methods for personal growth and improved productivity.
- 28-day habit-building program
- Daily tasks for consistency
- Focus on discipline and mindset
- Journaling for reflection
- Scientifically proven methods
- Progress tracking
- Adaptable structure
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28 SHIFT – 28-Day Life Reset & Self-Improvement Program Take control of your life and build lasting habits with 28 Shift, the ultimate 28-day self-improvement program designed to help you develop discipline, mental strength, focus, and personal growth. Whether you want to improve your daily routine, boost productivity, or create positive habits that stick, 28 SHIFT provides a structured, science-backed approach to transforming your life. Why Choose 28 SHIFT for Your Personal Growth Journey? Daily habit-building tasks that keep you consistent and motivated. Focus on discipline, mindset, learning, and physical strength for all-around self-improvement. Journaling helps you reflect, stay focused, and track your growth. Scientifically proven methods to help you stay on track and avoid burnout. Flexible structure — adapt the program to your lifestyle and goals. Track progress, stay accountable, and build momentum every day. What You’ll Achieve with 28 SHIFT Stronger Discipline – Develop the mental toughness to stay consistent and break bad habits. Better Mindset & Focus – Improve your mental clarity, decision-making, and confidence. Effective Learning & Growth – Absorb knowledge faster and apply it to real life. Physical & Mental Strength – Build endurance, resilience, and a healthier routine. Better Sleep & Productivity – Wake up energized and take control of your time. 28 SHIFT is more than just a self-improvement app — it's your personal transformation system. By committing to this 28-day habit-building challenge, you'll create a foundation for success that lasts a lifetime. Start Your 28-Day Transformation Today! Take the first step toward self-discipline, productivity, and personal growth. Download 28 SHIFT now and begin your journey to a better, stronger you!
Screenshots
Verdict
The clearest difference is update cadence: 28 Shift at every 5 days against Masterplan's every 3 weeks. 28 Shift also leads on iOS requirement (13.0 vs 15.1). On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Masterplan sells 1 one-off in-app purchase and 28 Shift sells 2 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.
Masterplan ships an update every 3 weeks, 28 Shift every 5 days. The most recent releases landed on October 27, 2026 and October 24, 2026 respectively.
| Parameter | Masterplan | 28 Shift |
|---|---|---|
| Price | Free | Free |
| Rating | — | 4.5 (11 ratings) — better |
| Number of ratings | — | 11 — better |
| Update frequency | Every 3 weeks | Every 5 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | — | Free with in-app purchases |
| Devices | iPhone, iPod | iPhone, iPod |
| Requires iOS | 15.1 | 13.0 — better |
| Further details — not scored | ||
| Size | 16 MB | 51 MB |
| Age rating | 4+ | 17+ |
| Developer | Hungrii Inc. | Shinobi Apps |
In-app purchases
Masterplan
- Protect Day Streak$0.99
28 Shift
- 28 Days Program$29.99
- Premium 28 Days Program$49.99









