Comparison

Masterplan vs 28 Shift

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Masterplan

Features
Read full description

Introducing Masterplan, the best way to set goals and stay on track. - Set daily, weekly, monthly, yearly, or even life goals on Masterplan and break them down into smaller sub-goals. Track these goals and maintain your goal streaks. - Feeling lost? Open a goal to view its parents upstream and never lose sight of what you are working for. It's your Masterplan. - Track your focus to remember the parts of your life you want to work on. - Celebrate your completed goals and accomplishments and see how they play into the bigger picture.

About

28 Shift

This program guides you through a 28-day journey to build discipline, mental strength, and lasting habits. It offers daily tasks, reflection tools, and science-backed methods for personal growth and improved productivity.

Highlights
  • 28-day habit-building program
  • Daily tasks for consistency
  • Focus on discipline and mindset
  • Journaling for reflection
  • Scientifically proven methods
  • Progress tracking
  • Adaptable structure
Features
Read full description

28 SHIFT – 28-Day Life Reset & Self-Improvement Program Take control of your life and build lasting habits with 28 Shift, the ultimate 28-day self-improvement program designed to help you develop discipline, mental strength, focus, and personal growth. Whether you want to improve your daily routine, boost productivity, or create positive habits that stick, 28 SHIFT provides a structured, science-backed approach to transforming your life. Why Choose 28 SHIFT for Your Personal Growth Journey? Daily habit-building tasks that keep you consistent and motivated. Focus on discipline, mindset, learning, and physical strength for all-around self-improvement. Journaling helps you reflect, stay focused, and track your growth. Scientifically proven methods to help you stay on track and avoid burnout. Flexible structure — adapt the program to your lifestyle and goals. Track progress, stay accountable, and build momentum every day. What You’ll Achieve with 28 SHIFT Stronger Discipline – Develop the mental toughness to stay consistent and break bad habits. Better Mindset & Focus – Improve your mental clarity, decision-making, and confidence. Effective Learning & Growth – Absorb knowledge faster and apply it to real life. Physical & Mental Strength – Build endurance, resilience, and a healthier routine. Better Sleep & Productivity – Wake up energized and take control of your time. 28 SHIFT is more than just a self-improvement app — it's your personal transformation system. By committing to this 28-day habit-building challenge, you'll create a foundation for success that lasts a lifetime. Start Your 28-Day Transformation Today! Take the first step toward self-discipline, productivity, and personal growth. Download 28 SHIFT now and begin your journey to a better, stronger you!

Screenshots

Masterplan4 screens
28 Shift4 screens

Verdict

The call

The clearest difference is update cadence: 28 Shift at every 5 days against Masterplan's every 3 weeks. 28 Shift also leads on iOS requirement (13.0 vs 15.1). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Masterplan sells 1 one-off in-app purchase and 28 Shift sells 2 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

UpkeepUpdate frequency

Masterplan ships an update every 3 weeks, 28 Shift every 5 days. The most recent releases landed on October 27, 2026 and October 24, 2026 respectively.

Scorecard2 real differences · 7 level
Masterplan versus 28 Shift: the parameters behind the verdict, then further details
ParameterMasterplan28 Shift
PriceFreeFree
Rating—4.5 (11 ratings) — better
Number of ratings—11 — better
Update frequencyEvery 3 weeksEvery 5 days — better
AdsNoNo
In-app purchasesYesYes
Monetization—Free with in-app purchases
DevicesiPhone, iPodiPhone, iPod
Requires iOS15.113.0 — better
Further details — not scored
Size16 MB51 MB
Age rating4+17+
DeveloperHungrii Inc.Shinobi Apps

In-app purchases

1 purchases

Masterplan

One-time1
  • Protect Day Streak$0.99
2 purchases

28 Shift

One-time2
  • 28 Days Program$29.99
  • Premium 28 Days Program$49.99

Questions

Is Masterplan free?
Masterplan is free to download, with in-app purchases available.
Is 28 Shift free?
28 Shift is free to download, with in-app purchases available.
Do Masterplan or 28 Shift have ads?
Neither Masterplan nor 28 Shift shows ads.
Which is updated more often, Masterplan or 28 Shift?
Masterplan ships an update every 3 weeks, and 28 Shift every 5 days. Most recently, Masterplan was updated on October 27, 2026 and 28 Shift on October 24, 2026.

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