LUMA Camera & Presets vs Tacticam

LUMA is a RAW-first iPhone camera and preset studio, designed around one idea: your photo should keep its depth from capture to final export. At the heart of LUMA is an EDR-aware RAW pipeline. RAW files contain extraordinary latitude, but that latitude is easy to flatten in a standard workflow. LUMA keeps more of the image alive as it moves through processing, preserving cleaner shadow detail, smoother tonal separation, and far-reaching highlights that still feel natural. Bright skies, reflections, low light, and high-contrast scenes have more room to breathe. It begins in Camera. Shoot Bayer RAW with automatic or manual exposure. Hold TEST to see the processed photograph in the viewfinder before you take it. Presets in LUMA are not filters. They are reusable development recipes, built into the RAW pipeline. Apply them while shooting, refine them in Lab, then save your own looks for the next frame. Sensei can shape an adaptive edit for each photo, and on supported devices with Apple Intelligence, you can simply describe the Preset you want. Lab is a non-destructive RAW editor with a staged imaging pipeline for light, color, texture, and tone. Adjust exposure, EDR, highlights, shadows, contrast, brightness, saturation, warmth, tint, tone curve, color grade, crop, atmosphere, bloom, halation, specular detail, grain, monochrome, and more. Every decision remains editable. Your original RAW remains untouched. Export with the right finish for each place your photo will live: EDR 10-bit, EDR Safe 10-bit, SDR 8-bit, or original RAW/DNG. Import RAW files from Photos or Files, process multiple images in RAW Batch, save directly to Photos, or use LUMA’s Gallery to choose and develop your best work first. LUMA is fast to reach when the moment arrives, with support for Lock Screen, Control Center, Action button, and Camera Control where available. The core imaging pipeline runs on device, with no cloud processing required. LUMA Club is optional, for creators who want more. Club unlocks 48MP RAW Fusion, 30+ film- and cinema-inspired Presets, location tagging, framed export styles, and early access to new tools. 48MP Fusion blends a burst of RAW frames into one high-resolution image, bringing sharper texture and cleaner detail to all devices, even those without a 48MP sensor or ProRAW. Some features require Apple Intelligence or LUMA Club membership. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Tacticam is a professional camera and story maker — built by creators, for creators, to unlock the full potential of the camera you already carry. It works like the camera you already know: one big button, tap for a photo, hold for video. Everything professional waits quietly one tap away. FOR PHOTOGRAPHERS & VIDEOGRAPHERS • ProRes 422 and Apple Log 1 + 2 for real color grading headroom • Open Gate — record with the entire sensor, reframe to any format later • 4K up to 120 fps, and 240 fps that becomes clean slow motion by itself • 48 MP photos, ProRAW and true Bayer RAW — the purest file possible, no processing • Fast RAW browsing in your Roll, with 4× pinch-to-inspect • One control deck above the shutter — formats, aids and field tools, gone the moment you tap to focus • Live sun tracker — the sun's whole day drawn as a line in your actual frame, hours marked • Color meter — read the light in Kelvin like a pro meter, one tap locks it as your manual baseline • Waveform, histogram, zebras, focus peaking and false color • Full manual — focus, ISO, shutter, white balance — plus shutter priority with a one-tap 180° rule: film-like motion, the camera does the math • Shoot through cinematic LUTs live, or import your own .cube — your look, your choice, right in the viewfinder FOR CREATORS & INFLUENCERS • Easy and fast like SO-ME apps — pro quality • True 9:16 capture and a built-in story editor: grade, overlay, crop, export • 237 live overlays: coordinates, altitude, weather, time, place — real data from where you actually stand, never invented numbers • Your logo and your look ride along on every shot — one consistent feed • Solo mode: raise a hand or say "action" — the camera counts down and rolls, a slow cinematic push while you talk, and a frame light that quietly tells you when you drift out of frame • Or flip one switch and every shot lands straight in your photo library, with the look and overlay already baked in FOR HIKERS & ATHLETES • Your route, flown in 3D — a real satellite flyover of the actual trail, on your photos and flying over your video clips • Route and stats straight onto the shot — distance, climb, pace, heart rate: your real numbers, never invented • Works with Apple Health, GPX files, or the in-app trail log — which can even shoot the hike itself, one photo every 250 metres • Apple Watch remote: the shutter on your wrist, a live preview to check your framing, crown zoom, format switching, and a tap for every landed shot THE SMALL THINGS, DONE PROPERLY • Censor tool — pixelate, frost, blur or scramble anything before it leaves your phone • A full develop suite: 13 adjustment sliders plus 8-band HSL color control • Teleprompter, audio meters, C1·C2·C3 custom camera modes • Every feature explained in plain words — pro depth, no jargon MADE IN NORWAY, PRIVATE BY DESIGN • No accounts, no ads, no tracking — nothing that can identify you • Your photos, videos and location stay on your phone • News, tips and honest offers land in the in-app Inbox — and Your Voice is a direct line to the maker: ideas land in releases Tacticam Pro is a monthly subscription with a 7-day free trial. The whole deal is shown before you tap: what unlocks today, when we remind you, and the exact date of the first charge. Cancel anytime. About a coffee a month. Terms of Use (EULA): https://www.iamnordic.no/tacticam-terms-of-use/ Privacy Policy: https://www.iamnordic.no/tacticam-privacy-policy/ Advanced formats — ProRes, Apple Log, ProRAW, Bayer RAW, open gate — are available on iPhone models that support them.