DIME® vs Primally Pure
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
DIME®
Shop clean, effective, and affordable skincare and beauty products. Track orders, manage subscriptions, earn rewards, and access exclusive sales and product releases. Get personalized recommendations and chat with experts.
- Shop skincare and beauty collections
- Track orders and manage subscriptions
- Earn and spend rewards points
- Access app-exclusive sales and releases
- Build custom skincare bundles
- Chat with skincare experts
Read full descriptionHide full description
DIME®’s mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. With our new app, customers will experience a seamless end-to-end experience for all things DIME®! Place and track orders, earn and spend rewards points, manage subscriptions, get access to app-only sales and product releases, and stay educated and up to date on all DIME® products and news. Shop Browse DIME’s collections of skincare and beauty products. Learn about each product by viewing in-depth educational video content, information about ingredient lists and EWG hazard ratings, and step-by-step guides for individual product uses and multi-step routines. Exclusive Events & Sales Our app will feature exclusive sales for app purchases only. The app will host all product limited releases for a chance at early access to test our newest formulas before their official launch! You can also watch out for new products available to app users only. No matter the product or event, the app will always have it first! Build Custom Bundles and Save Our app allows you to create any custom bundle to perfectly fit your skin’s unique needs. Love an existing bundle but want a different moisturizer? Just view any bundle and tap “customize” to make it your own. Already know your skincare routine and want to build it from scratch? Use our bundle builder to create your own skincare routine. Manage Your Subscriptions Conveniently view all your subscriptions to change your next delivery date, increase or decrease shipment intervals, or skip a delivery. It’s all available in your personal profile, and as always, you can cancel at any time. Manage Your Orders Can’t wait to get your order? Track current order status within your profile to know exactly when to expect your product to arrive. Can’t remember which product you ordered last time? Reference your order history to reorder favorites and see which subscription frequency might make sense for your usage habits to score additional savings. Earn Rewards Earn rewards points just for downloading the app! Then, with every purchase made, rewards points are automatically added to your account. Keep track of your DIME rewards points on your personal profile, and use them to redeem discounts on purchases. Chat With Us Questions about your orders? Curious about what the best product for your skin may be? Reach out to us via live chat directly in the app and talk to one of our skincare experts for guidance and recommendations. More About DIME® The DIME Clean™ Promise means that DIME® is committed to providing clean and safe alternatives for traditional skincare and beauty products without sacrificing performance. We protect the integrity of our mission by aiming to use ingredients with low EWG hazard ratings across all products. We are 100% transparent about every ingredient included in each of our formulas. Our products never contain parabens, sulfates, phthalates, or BPA/BPS. To ensure every single ingredient in our products is healthy and non-toxic, we utilize an in-depth database from a third-party research group called EWG Skin Deep. The EWG or Environmental Working Group is an activist group specializing in agricultural subsidies and toxic chemicals research. The group advocates for safer consumer products and transparency. Products and ingredients are rated on a hazard scale from 1-10, one being the safest and ten being the most toxic. We only use the highest quality ingredients in DIME® products with low hazard ratings from the EWG. With over 1 Million customers, we’re excited to watch the DIME family continue to grow with us and on our new DIME® Beauty App.
Primally Pure
Discover natural and organic skincare products in a convenient app. Shop easily, earn rewards through a loyalty program, and get exclusive access to new launches and offers. Enjoy automatic deliveries with subscriptions and access a hub of expert content.
- Shop natural and organic skincare
- Loyalty program with points
- Product subscription service
- Exclusive access to launches and offers
- Personalized product recommendations
- Content hub with blog and podcast
Read full descriptionHide full description
Download the Primally Pure app and experience a one-stop shop for all your skincare needs. Discover our curated collection of natural and organic products, unlock app exclusive content and get early access to product launches and special offers, all at your fingertips. Get ready to experience Primally Pure in a whole new way: Shop with Ease: Browse seamlessly, add items to your cart, and enjoy a smooth checkout experience. Loyalty Program Perks: Join our rewarding loyalty program and earn Pure Points for every purchase made! Subscription Savvy: Subscribe to your favorite products and enjoy convenient automatic deliveries, ensuring you never run out of your skincare essentials. Exclusive Access: Be the first to know about product launches and special offers + get personalized product recommendations. Content Hub: Dive into a wealth of educational and entertaining content from our blog, podcast and professional advice from our expert panel.
Screenshots
Verdict
The clearest difference is ratings volume: DIME® at 15K against Primally Pure's 1.6K. Primally Pure's advantage is review sentiment (95% vs 87%) and iOS requirement (16.4 vs 18.0). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for DIME® against 4.9 for Primally Pure. That said, the two scores are not equally well evidenced: DIME® has 15K ratings behind it against 1.6K, so its average is the more settled of the two. Written reviews are what separate them: 87% of DIME®'s written reviews are positive against 95% of Primally Pure's.
DIME® ships an update every 4 weeks, Primally Pure fortnightly. The most recent releases landed on September 24, 2026 and September 15, 2026 respectively.
| Parameter | DIME® | Primally Pure |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (15K ratings) | 4.9 (1.6K ratings) |
| Positive reviews | 87.4% of reviews | 95.5% of reviews — better |
| Number of ratings | 15K — better | 1.6K |
| Update frequency | Every 4 weeks | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone | iPhone |
| Requires iOS | 18.0 | 16.4 — better |
| Further details — not scored | ||
| Size | 61 MB | 87 MB |
| Age rating | 4+ | 4+ |
| Developer | DIME Beauty Co. LLC | Primally Pure |
Customer experience
DIME®
Primally Pure
User reviews
DIME®
From 15K App Store ratingsWhat we love
- 💎 Amazing products
- 👍 Effective for skin issues
- 🌟 Excellent customer service
- 🌟 Clean and high-quality ingredients
- 🌟 Affordable pricing
Room to improve
- 🐛 Glitchy website and app
- 🔍 Difficult to navigate and use
- 🔍 Issues with applying rewards/discounts
- 🔍 Inconsistent checkout process
Primally Pure
From 1.6K App Store ratingsWhat we love
- 💖 Love the products
- 👍 Easy to use app
- 🌱 Non-toxic and natural ingredients
- 🤩 Obsessed with the brand
- 🙌 Effective for skin issues
Room to improve
- 🤯 Difficult to navigate website
- 🙄 Poor customer support
Bugs and requests
DIME®
Reported bugs
4 issues- App crashes and freezes
- Inability to scroll through product categories
- Disappearing cart contents
- Incorrect pricing and free gift display
Requested features
4 requests- Improved app functionality and stability
- Easier way to view and apply rewards
- More flexible bundle/product customization options
- Better communication on product availability
Primally Pure
Reported bugs
2 issues- Subscription issues
- Lack of response from customer support
Requested features
2 requests- Improve subscription management
- Allow discount codes for subscriptions
In-app purchases
DIME®
No in-app purchases
Primally Pure
No in-app purchases









