DIME® vs Rowe Casa
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
DIME®
Shop clean, effective, and affordable skincare and beauty products. Track orders, manage subscriptions, earn rewards, and access exclusive sales and product releases. Get personalized recommendations and chat with experts.
- Shop skincare and beauty collections
- Track orders and manage subscriptions
- Earn and spend rewards points
- Access app-exclusive sales and releases
- Build custom skincare bundles
- Chat with skincare experts
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DIME®’s mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. With our new app, customers will experience a seamless end-to-end experience for all things DIME®! Place and track orders, earn and spend rewards points, manage subscriptions, get access to app-only sales and product releases, and stay educated and up to date on all DIME® products and news. Shop Browse DIME’s collections of skincare and beauty products. Learn about each product by viewing in-depth educational video content, information about ingredient lists and EWG hazard ratings, and step-by-step guides for individual product uses and multi-step routines. Exclusive Events & Sales Our app will feature exclusive sales for app purchases only. The app will host all product limited releases for a chance at early access to test our newest formulas before their official launch! You can also watch out for new products available to app users only. No matter the product or event, the app will always have it first! Build Custom Bundles and Save Our app allows you to create any custom bundle to perfectly fit your skin’s unique needs. Love an existing bundle but want a different moisturizer? Just view any bundle and tap “customize” to make it your own. Already know your skincare routine and want to build it from scratch? Use our bundle builder to create your own skincare routine. Manage Your Subscriptions Conveniently view all your subscriptions to change your next delivery date, increase or decrease shipment intervals, or skip a delivery. It’s all available in your personal profile, and as always, you can cancel at any time. Manage Your Orders Can’t wait to get your order? Track current order status within your profile to know exactly when to expect your product to arrive. Can’t remember which product you ordered last time? Reference your order history to reorder favorites and see which subscription frequency might make sense for your usage habits to score additional savings. Earn Rewards Earn rewards points just for downloading the app! Then, with every purchase made, rewards points are automatically added to your account. Keep track of your DIME rewards points on your personal profile, and use them to redeem discounts on purchases. Chat With Us Questions about your orders? Curious about what the best product for your skin may be? Reach out to us via live chat directly in the app and talk to one of our skincare experts for guidance and recommendations. More About DIME® The DIME Clean™ Promise means that DIME® is committed to providing clean and safe alternatives for traditional skincare and beauty products without sacrificing performance. We protect the integrity of our mission by aiming to use ingredients with low EWG hazard ratings across all products. We are 100% transparent about every ingredient included in each of our formulas. Our products never contain parabens, sulfates, phthalates, or BPA/BPS. To ensure every single ingredient in our products is healthy and non-toxic, we utilize an in-depth database from a third-party research group called EWG Skin Deep. The EWG or Environmental Working Group is an activist group specializing in agricultural subsidies and toxic chemicals research. The group advocates for safer consumer products and transparency. Products and ingredients are rated on a hazard scale from 1-10, one being the safest and ten being the most toxic. We only use the highest quality ingredients in DIME® products with low hazard ratings from the EWG. With over 1 Million customers, we’re excited to watch the DIME family continue to grow with us and on our new DIME® Beauty App.
Rowe Casa
Discover trusted natural wellness essentials for your home and family. Shop a wide collection of safe, non-toxic products crafted with high-quality ingredients. Enjoy exclusive app benefits like discounts, personalized offers, and loyalty rewards.
- Shop natural wellness products
- Exclusive app-only discounts
- Personalized offers and notifications
- Save favorite products for reordering
- Fast checkout with saved payment methods
- Order tracking
- Earn loyalty rewards
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Rowe Casa Organics makes it simple to shop your trusted natural wellness essentials through our beautifully designed mobile app. Explore a wide collection of safe, non-toxic products for your home and family, crafted with high-quality natural and organic ingredients and carefully tested for quality and consistency. Why Choose the Rowe Casa App? Complete Wellness Shopping Browse our full range of products including personal care, household essentials, baby care, clean beauty, and wellness support. From everyday favorites like deodorant and Elderberry Immune Support to natural cleaning solutions and skin care, you can find everything in one place. Exclusive App Benefits Enjoy app-only discounts, flash sales, and personalized offers. Opt in to notifications for order updates and promotions tailored to your interests. Seamless Shopping Experience Save your favorite products for quick reordering, enjoy lightning-fast checkout with saved payment methods, and track your order every step of the way—from our warehouse to your doorstep. Loyalty Rewards Earn points with every purchase and unlock exclusive rewards. Celebrate with special bonuses like birthday treats as part of our VIP community. Plus, enjoy app-only reward bonuses available exclusively to mobile app shoppers. Our Mission Rowe Casa is committed to ingredient transparency, rigorous quality testing, and providing natural options to support a cleaner lifestyle. Join hundreds of thousands of families who choose safer options for everyday living. Transform the way you shop for wellness and home care with products designed to support your journey to a cleaner, more natural lifestyle. Your path to non-toxic living starts here.
Screenshots
Verdict
The clearest difference is update cadence: DIME® at every 4 weeks against Rowe Casa's every 5 months. DIME® also leads on ratings volume (15K vs 20) and review sentiment (87% vs 75%). Rowe Casa's advantage is monetization model (free vs free with in-app purchases) and device support (3 vs 1). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for DIME® against 4.9 for Rowe Casa. That said, the two scores are not equally well evidenced: DIME® has 15K ratings behind it against 20, so its average is the more settled of the two. Written reviews are what separate them: 87% of DIME®'s written reviews are positive against 75% of Rowe Casa's.
DIME® ships an update every 4 weeks, Rowe Casa every 5 months. The most recent releases landed on September 24, 2026 and August 29, 2026 respectively.
| Parameter | DIME® | Rowe Casa |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (15K ratings) | 4.9 (20 ratings) |
| Positive reviews | 87.4% of reviews — better | 75.0% of reviews |
| Number of ratings | 15K — better | 20 |
| Update frequency | Every 4 weeks — better | Every 5 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 18.0 | 14.0 — better |
| Further details — not scored | ||
| Size | 61 MB | 114 MB |
| Age rating | 4+ | 4+ |
| Developer | DIME Beauty Co. LLC | Rowe Casa |
Customer experience
DIME®
Rowe Casa
Bugs and requests
DIME®
Reported bugs
4 issues- App crashes and freezes
- Inability to scroll through product categories
- Disappearing cart contents
- Incorrect pricing and free gift display
Requested features
4 requests- Improved app functionality and stability
- Easier way to view and apply rewards
- More flexible bundle/product customization options
- Better communication on product availability
Rowe Casa
Not enough reviews yet to summarise bugs or requests.
In-app purchases
DIME®
No in-app purchases
Rowe Casa
No in-app purchases









