Shape vs Looli
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Shape
This app guides users through mindful eating and intermittent fasting for sustainable weight loss. It helps identify patterns between food intake, emotional eating, and body transformation, promoting self-compassion and intuitive eating.
- Fasting guide and tracker
- Food diary for meal logging
- Emotional eating support
- Intuitive eating guidance
- Pattern identification
- Mindful eating exercises
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Losing weight for good doesn’t need to be complex. A simple fasting guide in your pocket, Shape helps you conquer emotional eating and embrace simple fasting so you can lose weight naturally and be more aware of the food you eat. Integrative health and sustainable weight loss are about understanding the relationship between: - Your body transformation - Your mental health - Your daily eating habits Whether you want to stop stress eating, achieve holistic weight loss, explore intermittent fasting, or simply boost your vitality — reach your goals by making small, sustainable changes to your routine. It’s not about punishing crash diets or obsessing over calories to achieve a weight loss goal. With Shape, you learn how to fast safely and naturally, aligning your eating windows with your body's rhythm. Build healthy habits and discover the freedom of time restricted eating to lose weight without feeling deprived. Use the innovative in-app food diary to track your fasting windows and meals. Identify patterns between what you eat, your food cravings, and your weight loss progress. Make more mindful decisions and get practical binge eating help through a lens of self-compassion. Making a true lifestyle change to support weight loss can feel overwhelming. We guide you through simple ways to integrate mindful eating and fasting into your daily life. Shedding weight and balanced eating becomes easy. Listen to Your Body Understand your body’s true cues of hunger and satiety so you can practice intuitive eating and respect what your body needs to feel its best. Move away from emotional eating, honor your fasting windows, and support both your physical and mental health. Anchor Your Awareness Recognize how various foods and fasting schedules impact your weight and mood by logging in your food journal and tracking patterns. Reconnect with your true appetite through mindful eating exercises. Add more awareness to your fasting routine and encourage yourself to make conscious choices. Nourish Yourself Wisely Discover the core pillars of a healthy lifestyle, even exploring concepts like biohacking your metabolism for weight loss. With Shape as your guide, fast and eat to nurture who you truly are. Take a holistic approach to your body transformation by finding ways to practice self-compassion daily. Shape is from the creators of Fabulous, an award-winning app featured on Lifehacker, the New York Times, Self, Forbes, GirlBoss, and more. We’ve helped millions of people worldwide achieve their goals through the power of habits and routines. Now we are helping people adjust how they approach fasting and weight loss. By using behavior science, it becomes impossible not to succeed! Fasting and eating “perfectly” is impossible. Instead, learn to make conscious, proactive choices toward a lighter, healthier you. We guide you on your weight loss journey toward nourishing yourself wisely with: Fasting tracker and food journal: Stay accountable for your choices and identify patterns in your food diary. Explore your relationship with food, track your fasting timers, and become mindful of what’s supporting your weight loss and what needs to change. Appreciate the variety and beauty of the foods you eat with our innovative photo journal. You are constantly evolving; it’s time to open the door of possibilities with Shape. Go beyond simple weight loss: replace judgment with curiosity and exchange comparison for compassion. You do not need to be a certain weight or have a certain body type to deserve self-kindness. You already have a body to treasure. Fast and eat well, but not to become worthy. Because you are already worthy, choose to nourish yourself well. *add-on premium ------------------------------ Read our full terms and conditions and our privacy policy at: https://www.thefabulous.co/terms.html
Looli
This app offers a holistic approach to health and wellness, combining nutritional science with personal intuition. It provides expert-backed guidance, recipes, workouts, and tools for habit tracking and self-reflection to foster balanced well-being.
- Expert-crafted recipes and meal planning
- Functional and science-based workouts
- Feelings-based goal and habit tracking
- Shame-free journaling for reflection
- Mood tracking and mental health check-ins
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Welcome to Looli, your complete feel-good health & wellness companion! No single approach works for everyone– it’s about finding habits that uniquely satisfy you. Which is why we take a behavior-based approach focused on how you feel in your body and how you take care of yourself. By merging nutritional and wellness science with intuition, Looli empowers you to tune into your body’s natural signals and foster balanced well-being. Get researched-backed guidance, tips, and tools from our Registered Dietitians, Personal Trainers, and Health & Wellness Experts to take the exhaustion and overwhelm out of your journey. Whether you’re just starting to dive into your own health & wellness journey or have been at it for years, The Looli App will help guide & fine-tune your journey, setting you up for a lifetime of feel-good wellness. Inside Of The Looli App You’ll Find: RECIPES & MEAL PLANNING Take the guesswork out of meal planning and explore our extensive Registered Dietitian crafted recipe index of balanced, protein & fiber forward, affordable & accessible ingredients only recipes. Generate a custom grocery list off of your planned items to make shopping a breeze, saving both time and money. WORKOUTS Our workouts are fun, functional, and designed by Personal Trainers using the most up-to-date fitness science and techniques to maximize your efforts. Commit to a curated 4 week plan, explore the individual workout library, or hop in for bite-sized, 6 minute “snacks”, choose whatever fits your schedule and needs. Schedule them into the app on your chosen workout days, if you like, as well as get motivating reminders to help. GOAL & HABIT TRACKING Finally make your own self-care a priority with our feelings-based approach to habit tracking. Instead of just checking a box, you’ll set your own goals (i.e. “Drink 2 water bottles daily”, “BodyBlast workouts M/W/F”) and reflect on how doing or not doing them impacts how you feel. Change up your goals and habits at any time depending on what you find most helpful or are needing at that time. JOURNAL The key to long-term, sustainable habit change and motivation is reflection. Easily reflect on habits, behaviors and choices in a shame-free environment since of our journal. Your entries provide tools & resources to help guide you when you need it most. MOOD BAR Keep tabs on how you’re feeling each week by taking a peek at your Mood Bar, which compiles all of your reflections into an easy-to-digest summary. This will allow you to see when your self-care is slipping and allow you to make adjustments before it takes its toll. MENTAL HEALTH At Looli we believe that caring for your mind is just as important as your body. Which is why we provide you with an easy way to check in with yourself on a daily basis to take note of and manage emotions, sleep patterns, stress levels and more. EXCLUSIVE CONTENT Get more of the Looli content you love by unlocking bonus content such as extended podcast interviews, resources, tools, and advice. JOIN THE COMMUNITY Get ready to see why so many choose to view their wellness journey through Looli-colored glasses. You’ll witness your own powerful transformation and feel how everything shifts when you start taking care of yourself. To access all of our features and content, subscribe to The Looli App on a monthly or yearly basis. Our pricing is designed to be affordable and accessible, ensuring wellness is within everyone’s reach. Join us now and redefine your health & wellness journey with the Looli state of mind! Privacy Policy: https://withlooli.com/privacy-policy/ Subscription Terms & Conditions: https://withlooli.com/terms-conditions/
Screenshots
Verdict
The clearest difference is review sentiment: Looli at 92% against Shape's 53%. Looli also leads on rating (4.7 vs 4.3) and update cadence (fortnightly vs monthly). Shape's advantage is ratings volume (690 vs 127). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Shape sells 6 in-app purchases, starting at $9.99 per month and Looli sells 13 in-app purchases, starting at $7.00 per month. Whichever you choose, the download price is not the number that matters.
Looli holds the better App Store score, 4.7 against 4.3. That said, the two scores are not equally well evidenced: Shape has 690 ratings behind it against 127, so its average is the more settled of the two. Written reviews point the same way: 53% of Shape's written reviews are positive against 92% of Looli's.
Shape ships an update monthly, Looli fortnightly. The most recent releases landed on September 28, 2026 and July 5, 2026 respectively.
| Parameter | Shape | Looli |
|---|---|---|
| Price | Free | Free |
| Rating | 4.3 (690 ratings) | 4.7 (127 ratings) — better |
| Positive reviews | 52.9% of reviews | 92.0% of reviews — better |
| Number of ratings | 690 — better | 127 |
| Update frequency | Monthly | Fortnightly — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 499 MB | 51 MB |
| Age rating | 4+ | 17+ |
| Developer | Fabulous | Colleen Christensen Incorporated |
Customer experience
Shape
Looli
User reviews
Shape
From 690 App Store ratingsWhat we love
- 🌟 Motivating and inspiring content
- 👍 Intuitive and mindful approach to eating
- 💡 Unique focus on food awareness vs. calorie counting
- 🎨 Beautiful and calming design
Room to improve
- 🔒 Subscription-only model, no free version
- 🔍 Lack of customization and personalization options
- 🔧 Inability to edit or delete meal entries
- 🤔 Inconsistent messaging around weight loss vs. other goals
Looli
From 127 App Store ratingsWhat we love
- 👍 Easy to use
- 🚀 Bite-sized lessons
- 💡 Supportive community
- 👍 Intuitive and user-friendly
- 💡 Comprehensive resources
Room to improve
- 💰 Expensive subscription
- 🔍 Lack of filtering options for recipes
- 🐛 Occasional app crashes
- 🔍 Limited content for certain topics
Bugs and requests
Shape
Reported bugs
2 issues- App crashes and freezes reported by some users
- Onboarding process and subscription flow issues
Requested features
4 requests- Add ability to edit and delete meal entries
- Provide more options for tracking progress beyond just weight
- Integrate with Fabulous app for a more seamless experience
- Offer a free version or lower-cost subscription tier
Looli
Reported bugs
2 issues- Login screen freezes
- App crashes when trying to update focus or view research notes
Requested features
3 requests- Add more video accessibility features (captions, speed control, etc.)
- Expand content to include more diverse perspectives (disability, autism, etc.)
- Integrate a more robust community feature within the app
In-app purchases
Shape
- Shape Premium7 Days trial$9.991 Month
- Shape Premium7 Days trial$16.991 Year
- Premium offer7 Days trial$29.991 Year
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- Shape Premium Offer7 Days trial$39.991 Year
- Premium Offer7 Days trial$39.991 Year
- Premium Offer7 Days trial$49.991 Year
Looli
- Looli Monthly Subscription7 Days trial$7.001 Month
- No Food Rules TOOLS (Monthly)7 Days trial$9.991 Month
- Monthly Subscription$9.991 Month
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- Monthly Subscription$12.991 Month
- Monthly Subscription $14.99$14.991 Month
- Monthly Subscription $19.99$19.991 Month
- Monthly Subscription $29.99$29.991 Month
- Month Subscription$39.991 Month
- LOOLI Annual7 Days trial$59.001 Year
- No Food Rules TOOLS (Annual)7 Days trial$90.001 Year
- Yearly Subscription $99.99$99.991 Year
- Annual Subscription$149.991 Year
- Yearly Subscription$299.991 Year









