Weavesmart vs Co

We have set ourselves an ambitious goal: To bring together the weaving community and the buyers into close contact. That is to connect weavers and wearers. Every weave is created with a lot of passion and hard work by weavers. Before the big cities with all the shopping options came up, most of the buyers used to buy directly from weavers. This enabled the buyers to appreciate the effort put in by weavers and also create an immense sense of satisfaction for the weaver when they actually see their weave being worn. Buying now has become an impersonal thing. Buyers now have very little knowledge about how an article they are using is crafted. Our effort is to reduce this distance. By creating a platform where weavers can directly post their weaves online, we can now give everyone a glimpse of the weaver who crafted the weave.

Co-optex is India’s largest handloom weavers’ cooperative society, dedicated to promoting the handloom industry and supporting cooperative weavers in a sustainable way. It focuses on producing designs that match market trends, sourcing products directly from weaver societies, and making them available through its strong network of stores across the country. Along with marketing, Co-optex also extends technical guidance and financial assistance to empower weavers and preserve the rich tradition of handloom weaving.